Whether it's building a brand from scratch or giving it a fresh new spin, I bring artists, brands, and festivals' identities to life with my creativity and execution skills. From concept to reality, I can turn visions into a compelling narrative that stands out in the crowded market.I reinforce expertise in creative direction, content creation, social media, branding, editorial design, art direction, portrait photography, event planning, motion design, 3D art, physical and digital activations, reportage photography, videography, graphic design, video directing, video production, tour visuals, AR filters, marketing strategy, and website development. I conceptualize compelling ideas and concepts to stimulate audience engagement while utilizing feedback to map out and follow through on areas of improvement. Moreover, I lead collaborative deep dives and experience reviews with cross-functional teams to make design decisions, provide industry insight, develop marketing deliverables, and implement continuous brand improvement strategies.• Crafted photo crew of 1-20 photographers to capture 100+ live music events, delivering 900,000+ digital images for promotional use for years to come.• Coordinated with 50+ venues, events, and brand managers to ensure smooth delivery of content and services, yielding a 97% customer satisfaction rate.• Captured and produced high-quality content for brands’ UGC campaigns, generating over 1M organic engagement and exceeding target metrics by 70%. Clients include A+ artists and luxury brands like Dolce & Gabbana, Q-Dance, Time Warp, Art of Dance, De Grisogono, Vogue, Creamfields, Nameless Festival, Grundig, Haier, Tods, Avant Gardner, Brooklyn Mirage, Alive Coverage, Universal Music, Sony Music, Rita Ora, Rovazzi, Fedez, Cristian Marchi, Hard Island, Electric Love Festival, Wish Outdoor, Ultra Music, Marnik, Merk & Kremont, Gabry Ponte, Gigi D’Agostino, DJ Mag, Benji & Fede and more.

I am an architect of experiences, I connect with our audience on a personal level, weaving the narrative and experience that define our brand's unique position in the interior design and heirloom preservation industry. Blending creativity with strategic thinking, I craft and bring visions to life, driving brand growth and customer loyalty.• Strategic Brand Development: Conducted market research, competitor analysis, and trend forecasting to position our brand as a leader in modernizing heirlooms and enhancing living spaces.• Content Strategy Implementation: Developed and executed a new content strategy focused on storytelling. Curated a library of over 300 pieces of visual and written content, leading to an increase in user engagement and followers growth.• Brand Value Enhancement Enhanced brand value and consistency through innovative marketing campaigns, social media, and email campaigns, increasing customer loyalty and brand recognition.• Exclusive Partnership Negotiations Successfully negotiated exclusive partnership deals with top-tier brands. These partnerships not only boosted revenue but also enhanced brand prestige and market presence.• Campaign Management Managed and executed multiple cross-channel marketing campaigns that aligned with the brand’s vision and goals. These campaigns included everything from concept development to performance analysis, ensuring maximum impact and ROI.• Customer Experience Enhancement Continuously improved the customer journey by implementing personalized and engaging content, which increased customer satisfaction and retention rates.• Crisis Management and Problem-Solving Effectively managed and navigated challenges, including resolving customer complaints and addressing product issues, to maintain integrity and trust.

I lead and direct the creative department of Helix Records, Payday Records, and Ultra Music Publishing in developing, innovating, and executing creative visions in alignment with business objectives.I spearhead large and multiple projects with significant scope and impact, providing visionary leadership across art direction, packaging, photo sessions, digital marketing assets, video commissioning, internal & event branding, label marketing initiatives, promotional physical activations, as well as hands-on design and art creation, photoshoots, video direction and production, with a clear vision, originality, and ingenuity, while staying up-to-date on emerging creators and industry trends, expanding the company's network and identifying opportunities for innovation.• Directed art direction and packaging initiatives to launch Helix Records with a portfolio of marketing assets that achieved a 2000% growth in engagement and earned media.• Conceptualized and executed creative visuals for marketing plans that achieved a 20% increase in fan engagement, generated $500K in earned media, and boosted incremental revenue by 15%.• Conceptualized and directed the creation of 100+ artworks, photos, official videos, and animations to showcase labels’ artists’ portfolios, resulting in an audience reach of 10M+ viewers.• Created innovative visual assets for 100+ single releases resulting in 50M impressions on social media platforms and a 15+% rise in artists’ organic traffic.• Monitored creative and marketing trends to foster a competitive edge, broadening the company's network by 500%.• Facilitated weekly team meetings and motivated the creative team resulting in the successful completion of 40+ innovative campaigns delivered ahead of schedule by 20%.• Scouted and engaged with emerging photographers and filmmakers, to create innovative content & campaigns, yielding an additional 10M impressions across social media platforms.

We are the place to buy fun and unique gifts to remind you are special. We make bright and sparkly things. We're like a coral reef but with more sequins.As a small business owner, I am the mastermind behind the scenes of the business and driving its success.I develop and implement effective marketing strategies to increase sales and brand awareness, build relationships with suppliers and customers to drive growth and customer loyalty. I continuously monitor market trends and competitor activities to adapt and stay ahead in the industry.With my multitasking abilities, I handled multiple responsibilities with ease and finesse, even in the fast-paced world of small business ownership. I crafted a visual identity and branding strategy that resonated with the target market, making the company a household name.• Founded a business specializing in jewelry, accessory, stationery, and home decor, handling every aspect from photoshoots to shipping.• Generated over $100K in annual revenue by developing and growing a multi-channel small business.• Conceptualized & developed an ecommerce business, leading to $30K in sales within the first 6 months.• Developed and outsourced innovative product mix of high-end accessories, stationery, digital products, and home decor, projecting 20% YOY growth in revenue over the next 3 years.• Optimized product offering to ensure profitable inventory of over 200 items, yielding a 60% ROI.• Established online sales channels obtaining customers within the first month with a 65% customer retention rate.• Implemented marketing campaigns targeting niche audiences via social media & email campaigns, expanding direct sales.• Optimized customer service protocol for small business, resulting in a reduction of customer inquiries by 80%.• Cultivated relationships with suppliers leading to a 35% decrease in materials cost.

www.ultrarecords.com / a division of Sony Music EntertainmentI captained the creation, design, and production of visual materials used for music releases and their promotions, including selecting outside vendors and managing creative for singles and album campaigns for artists. I ideated, shaped, and oversaw the creative brand vision and functional pieces with artists and their teams with great success reaching audiences of millions for a diverse roster of artists including Anabel Englund, Steve Aoki, Black Coffee, Gordo, The Crystal Method, Benny Benassi, Deorro, Mako, Icona Pop, Gioli & Assia, Betta Lemme, DVBBS, NGHTMRE, Galantis, Boris Brejcha, MK, GTA, Solardo, SAYMYNAME, Klingande, Mahmut Orhan, Party Favor, and more.• Crafted unique and creative brand vision for a roster of 300+ artists, resulting in an estimated 700M audience reach.• Spearheaded creative direction and product marketing for over $3M of video commissioning, artists’ branding, internal branding, and event branding projects, leading to millions of views and growing social media audience by over 100K followers and the YouTube channel by 13M+ subscribers, increasing brand visibility by 60%.• Engaged with 300+ artists, managers & vendors to ensure successful execution of creative vision and projects on time, within budget, and achieving high customer satisfaction.• Collaborated with 300+ artists to ideate and execute marketing campaigns that drove brand visibility by 25%, reaching 10M followers across social media platforms.• Coordinated launch campaigns that included animation, AR, and marketing activations for over 10 artists’ albums, collectively reaching over 100M viewers, including award-nominated and Grammy-winning artists and albums.• Analyzed customer insights and trends to create detailed target audience personas that enabled the marketing team to build more impactful campaigns.And really much, much more!

www.rawspektiv.comAt Rawspektiv, I lead the charge in conceptualizing, planning, and executing video projects from start to finish to bring stories to life through visually stunning and emotionally compelling content.I generated ideas to portray concepts and bring a unique perspective to every project, all while ensuring high-quality media productions by researching significant information to create effective value propositions.I transformed creative ideas into high-quality videos that exceeded client expectations by mobilizing expertise in video production, editing, post-production, and storytelling.I originated a production process that upholds creative integrity, collaboration, and success, systematized production teams to increase engagement, and synchronized technical and creative crews to exhibit quality videos.My expertise in working with a variety of clients and industries, from music videos to corporate videos, allows me to bring a unique perspective to every project.• Directed 15+ music videos for major labels, yielding over 100M views, increasing campaign engagement by 40%.• Conceptualized and produced 70+ videos for various clients, ensuring high-quality production values, meeting tight deadlines, and exceeding desired results within budget by utilizing creative storytelling and post-production techniques.• Edited 1000+ hours of footage using Adobe Creative Suite to create engaging stories that resonated with target audiences.• Crafted creative vision and collaborated with 100+ crew members to execute video production within budgets of $200K, resulting in a 30% cost savings.