Art Direction and Trend Research for the collectionsSupervising all creationsProviding feedback on all graphic design itemsImproving creative processesGiving support to the design and marketing teamCreating stationary collections for multiple occasions Managing collaborations with external illustratorsEndorse and enhance company values through attitude and graphic workBeing a force of proposition for new products including thinking the marketing story, designing packaging, creating technical assets…Being in charge of all graphic elements and ressources such as fonts and textures library and more.

• Create briefs and manage deadlines • Drive projects from concept to delivery • Develop creative solutions for clients • Create outstanding brand identity• Create guidelines and educate around design principles • Create labels, packaging, brochures, menu … • Liaise with external printers to assure high quality results• Help small business grow on social media • Create illustrations for magazine, child books, card games and stationary

In charge of the full Rebrand of the company, my role was to come up with a fresh twist that will highlight the modernity and capture the energy and essence of what matrak is. Working in collaboration with marketers to review the strategie ( mission,vision..) and Create guidelines to ensure brand conscistency through all media. My role also included the development of an illustrative style and color palette that picture the construction industry and give a human and modern face to matrak product.

My role at Tori Allen Studio was to come up with conceptual ideas for pop up spaces, creating mood board and mockup of the space design as well as all print assets needed ( floor decal, posters, menus...). I was also in charge of creating architectural map to preview where the furniture will be displayed.Another part of this role was to design all the stationary for private wedding, including invitations, save the date, envelopes, signages, name tags, menus... ). Propose paper style and finishes as well as liaising with printers to coordinate the orders and make sure to get all the assets on time.

• Creation of digital graphics: EDMs, home pages, social media tiles, online look books..• Creation of print assets: Press releases, media kits, look books, post cards, window decals, posters...• Ensure strong, clear brand tone across all touch point:Inside & Outside communication.• Managing project from concept to delivery : liaising with printers, booking installers...

• Responsible of Designing new visual identity • Create guidelines and establish standards direction for the brand tone of voice • Advise and mentor on design principles, process and best practice• Support the team in delivering brand aligned documents and communications for clients• Ensure strong, clear brand tone across all touch point: Inside & Outside communication.• In charge of creating all type of assets : EDM’s , Social content, Print, Tradeshow banners, Signage...

• Generated concepts for International Campaigns • Work closely with Art Directors to define style guidelines of the campaigns• Devolved campaigns for Online Display, affiliates, re-targeting and social media paid adverts• Created appealing visual/concepts for social medias • Created assets with Google dynamics Ads• Assist and collaborate the photography team• Self managed workflows working with Agile methodology• Coordinated the Creative Inspiration Program to develop self creativity within teams • Run and curated internal creative Workshops • Represented the brand in special events• Gave conference about design• Participated to feedbacks trainings SKILLS✔• Generating ideas• Video production• Motion graphic• Animated gif• HTML5/CSS banners• Template design• Fb ads and Carousel• Photo retouching• Photoshoot support • Brochures and Catalogs • Window Display design• Storytelling • Public talk• Communication facilitator• Problem solving• Feedback facilitator

• Working with senior designers on concepts for international campaigns• Collaborating with copywritters to produce marketing material• Working closely with marketing teams to translate brief into design and match their expectations• Providing Online Display, affiliates, retargeting and social media paid ads campaigns• Creating appealing visual/concepts for social medias • Doing follow up to production team for the localisation of the campaigns• Helping out the Print team to produce brochures and catalogues • Helping out the Internal communication team to design posters,postcards,and more...

• Responsible for creating on brand digital communications ( EDM's, online display assets, Social content, Landing pages ect...) • Co-working with copywriters to create concepts for Online display campaigns• Production of campaigns for multiple countries

• In charge of the visual communication of an healthcare project • Drive project from concept to delivery• Design EDMs and collaborate with developers • Design Landing pages• Create editorial materials and print ready filesSKILLS✔• Emailing • Brochures and flyers • Catalogs• POS• Web design• Signage • Photo retouching

• In charge of the visual communication on a nutrition project• Create visual identity and brand guidelines• Design web pages and create best UX• Create storyboard and animated content • Translate datas into appealing visual...SKILLS✔• Visual identity • Illustrations • Infographics • Motion graphic• Web design

• Co-working with a Senior web designer in order to build an Healthcare website

PROJECTS• Street marketing experience ⇨ Concept for chewing gum brand• Branding ⇨ Sailing race event• Label design ⇨Local Soda brand• Matte painting ⇨ Book cover• Origami Flyer project ⇨Vintage Shop• Logo and home page ⇨ Studio manucure Boutique• Logo and Brochure ⇨ Linguistic schoolSKILLS ✔• Graphic design tools • Compose with colors, fonts and shapes • Associate ideas• Brainstorm• Create solutions• Stand up for your ideas• Create a brief• Communicate with clients• Delivering clear and impactful messages• Picking the right support to communicate• Prioritise information and guide customer eyes... and a lot more

• Work with Nestle and other big brands on various campaigns • Design EDMs and photo retouching • Production of assets - Digital, Print, OOH• Co-working/Co-creating as a team• Showcasing and Highlighting products• Catching customer eyes through outstanding visuals• Simplify and synthesize information visually• Optimize customer experiencePROJECTS• Team Brainstorm ⇨ TMB campain• Newsletters ⇨ Nestcafe, Nestle, Gas Natural, TMB• Icon design ⇨ TMB campain• Home page and Landing page design ⇨ Nestle• Worked with Nestle and other Big Brands