With over 40 years of experience as the founder and CEO of Alert Tech, I lead an integrated technology company that offers full-service support for surface mount technology (SMT) and electronics manufacturing service (EMS), as well as innovative tech solutions for the retail industry. I have a strong background in marketing and a passion for creating customer-centric products that enhance efficiency and satisfaction.Under my leadership, Alert Tech SMT has grown to become a trusted partner for low to mid volume turnkey printed circuit board assembly (PCBA) and box builds, delivering streamlined solutions to complex engineering and design challenges. Additionally, I have authored the first book on the retail fitting room, sharing my expertise and insights on how to optimize conversions and loyalty through cutting-edge fitting room technology. My mission is to empower our customers with quality, accountability, and service.