Margie Shaw work email
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Margie Shaw personal email
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Dynamic marketing leader with expertise in strategic planning and solving marketing challenges to deliver accelerated revenue growth and heighten brand position. Extensive experience in traditional and digital marketing, strategy and execution. Motivate and influence internal and external partners to accomplish goals and deliver results.Qualifications include:•Strategic Planning •Market Analysis•Brand Development•Agency Management•Digital Marketing •Leadership and Development
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Vp Media Strategy And InvestmentBank Of America Oct 2019 - PresentCharlotte, Nc, Us -
Media ConsultantMs Media Sep 2016 - Oct 2019Senior Media Executive with deep rich experience in strategic media planning and execution. Develop and implement strategic and tactical initiatives to enable organizations to stay competitive by effectively communicating product offerings and maintaining message and medium relevancy. Active in all media formats and have a breadth of category expertise. Extensive experience in team building with outside agencies/vendors and internal marketing. Excellent negotiating abilities while at the same time maintaining strong relationships with outside vendors.
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Director Media ServicesStaples Apr 2002 - Feb 2016Framingham, Ma, UsLed development and implementation of Staples integrated media strategies across all business units, driven by consumer insights, to aid the company in realizing branding objectives and sales goals. Drove domestic media strategy across multiple media channels including traditional, digital and emerging media. Strong leader with success in making decisions, building teams, and creating organizational alliances that expedite business results. •Developed high impact brand campaign increasing brand perception by 500 bps •Maximized Return on Investment (ROI) through improved vehicle efficiency, testing of new and traditional media platforms and media mix analysis•Drove cost efficiencies generating +$6MM in media value/savings •Influenced marketing partners & senior leadership to reshape current marketing approach to integrated media model and cutting edge strategies •Drove strong customer engagement through exploration and execution of elaborate customized brand integrations•Led multiple external agencies for optimal results including on-going performance analysis•Managed comprehensive media agency reviews to select and onboard best in class integrated agency partners -
Media ManagerStaples 2000 - 2002Framingham, Ma, Us
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Media ManagerDunkin' Brands 1998 - 2000Canton, Ma, Us•Developed, implemented and maintained tactical media strategy achieving business and marketing objectives •Sold in and implemented strategic media campaigns to field marketing team and franchisee community •Managed external advertising agencies to develop optimal relationships and elevate media product
Margie Shaw Skills
Margie Shaw Education Details
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State University Of New York At OswegoCommunications
Frequently Asked Questions about Margie Shaw
What company does Margie Shaw work for?
Margie Shaw works for Bank Of America
What is Margie Shaw's role at the current company?
Margie Shaw's current role is VP Media Strategy and Investment.
What is Margie Shaw's email address?
Margie Shaw's email address is ma****@****les.com
What is Margie Shaw's direct phone number?
Margie Shaw's direct phone number is +160377*****
What schools did Margie Shaw attend?
Margie Shaw attended State University Of New York At Oswego.
What skills is Margie Shaw known for?
Margie Shaw has skills like Media Planning, Media Buying, Integrated Marketing, Broadcast, Online Advertising, Digital Media, Advertising, Marketing Strategy, Marketing Communications, Digital Marketing, Direct Marketing.
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