Too many organisations struggle to attract the best talent because they lack a compelling EVP and don’t know how to get started. The problem is, brand agencies are costly and often don’t deliver results.If you are thinking of creating your EVP in-house you may feel unsure of where to start. I know how overwhelming and frustrating that can be!I believe you deserve to have support to tell your brand story because attracting talent is so critical to your business. When you work… Show more Too many organisations struggle to attract the best talent because they lack a compelling EVP and don’t know how to get started. The problem is, brand agencies are costly and often don’t deliver results.If you are thinking of creating your EVP in-house you may feel unsure of where to start. I know how overwhelming and frustrating that can be!I believe you deserve to have support to tell your brand story because attracting talent is so critical to your business. When you work with me, you'll develop and apply skills in employer branding to deliver an outcome for your business and become a valued subject matter expert in the process.I understand how it feels to be unsure of where to begin, especially when creating an EVP for the first time, which is why I’ve drawn from years of client side and consulting experience to create a simple system to help HR and TA professionals create their EVP in-house.BECOME THE EVP EXPERTI’ll teach you how to create your Employee Value Proposition In-HouseSAVE MONEYAvoid outsourcing to agencies and save $$$ATTRACT BETTER TALENTBe guided through the EVP development process with an experienced coachGet in touch to discuss your unique branding and talent attraction challenges. In the meantime, grab a copy 5 Steps to Creating Your EVP In-House and discover how anyone can learn to create an EVP with the right system and support. Go to: theevpco.com/5stepevptheevpco.comAs an award winning consultant with over a decade helping organisations succeed in the employer branding space, I’m passionate about helping businesses develop talent marketing programs that set them apart from competitors. I've worked across a range of industries in Australia and throughout Asia-Pacific. Show less

Everyone needs to take time out to discover what makes their heart sing. Which is exactly what I did during this time. You'd have found me practicing yoga as the sun rose, sitting on a beach watching the sun slide over the horizon or dancing in the moonlight. This experience taught me an incredible amount about the importance of living in the present, listening to and trusting your inner voice, and letting go and going with the flow. It also shifted my priorities and views on… Show more Everyone needs to take time out to discover what makes their heart sing. Which is exactly what I did during this time. You'd have found me practicing yoga as the sun rose, sitting on a beach watching the sun slide over the horizon or dancing in the moonlight. This experience taught me an incredible amount about the importance of living in the present, listening to and trusting your inner voice, and letting go and going with the flow. It also shifted my priorities and views on life in so many positive ways that it's hard to explain in a few sentences. Bottom line, it inspired me to start living in alignment with the truth in my heart. Show less

As a Talent Brand Consultant, I worked with clients across Australia and the APAC region to help them transform the way they attract talent into their organisations. * Consult to Enterprise customers on developing Talent Brand strategies to influence talent and provide expertise around optimal execution on LinkedIn. * Helping customers create insights-led talent marketing campaigns to attract, educate and engage key audience segments. * Partner closely with account service teams… Show more As a Talent Brand Consultant, I worked with clients across Australia and the APAC region to help them transform the way they attract talent into their organisations. * Consult to Enterprise customers on developing Talent Brand strategies to influence talent and provide expertise around optimal execution on LinkedIn. * Helping customers create insights-led talent marketing campaigns to attract, educate and engage key audience segments. * Partner closely with account service teams to provide thought leadership around brand strategy, message creation, content marketing and social recruiting. * Develop innovative marketing programs that educate customers and their stakeholders around the benefits of Talent Branding to drive quality of hire * Work with Marketing, Product and Insights to help bring new products and best practices to market. Show less

My role was to lead the development and roll out of EY's Employer Brand strategy working with leadership, cross functional specialists and external vendors to attract and engage quality talent to the business across the Asia-Pacific region * Established Asia-Pacific Employer Branding centre of excellence for Ernst & Young. Led and coached a team of Employer Branding specialists to deliver integrated brand marketing and communications campaigns to our internal clients across the… Show more My role was to lead the development and roll out of EY's Employer Brand strategy working with leadership, cross functional specialists and external vendors to attract and engage quality talent to the business across the Asia-Pacific region * Established Asia-Pacific Employer Branding centre of excellence for Ernst & Young. Led and coached a team of Employer Branding specialists to deliver integrated brand marketing and communications campaigns to our internal clients across the region * Developed and conducted research programs to create the Employer Brand platform * Conducted message and creative testing to generate clear and compelling employment marketing messaging * Delivered brand implementation guides and actions plans to drive the execution of a consistent regional EVP, localised proof-points and flexible messaging to support talent attraction, employee engagement and retention across 22 countries * Partnered with EY's business leaders and led cross functional HR, Marketing and Communications teams on EVP implementation at a regional and local level * Created marketing toolkits to support local University marketing campaigns to target, attract and engage Student audience * Managed agency relationships * Developed a central strategy to align Ernst & Young's presence on Facebook across key Asia-Pacific countries delivering cost/resource efficiency, brand/messaging consistency, and enhanced engagement of Student and Experienced talent audiences * Provided strategic input to the Global Employer Branding strategy and led the implementation of global initiatives in Asia-Pacific Show less

I established the Employer Branding function at EY in Oceania * Designed and conducted audience research across Australia/NZ and developed brand strategy and core messaging. * Led the development of the EY EVP, which became the platform for our FEMA award winning campus marketing campaign in 2011. * Manage EY's Facebook community and develop content strategy and engagement tactics * Built business case then introduced pro-active Talent Sourcing function to EY Oceania *… Show more I established the Employer Branding function at EY in Oceania * Designed and conducted audience research across Australia/NZ and developed brand strategy and core messaging. * Led the development of the EY EVP, which became the platform for our FEMA award winning campus marketing campaign in 2011. * Manage EY's Facebook community and develop content strategy and engagement tactics * Built business case then introduced pro-active Talent Sourcing function to EY Oceania * Collaboration with Global HQ on development of campus marketing, employer branding and employee engagement strategies as well as leading local implementation of global brand programs * Managed agency relationships Show less

I developed EY's go to market strategy to attract, engage and recruit top students leading a team of 17 recruiters across Oceania. * Increased national graduate offer to acceptance rate from 74% in FY 07 to 86% in FY 09 * In Feb 2008, developed and launched the first sponsored Facebook page for recruitment in Australia to build and enhance Ernst & Young's employer brand amongst the Student audience * Developed and implemented Campus Teams - a strategic Account Management program… Show more I developed EY's go to market strategy to attract, engage and recruit top students leading a team of 17 recruiters across Oceania. * Increased national graduate offer to acceptance rate from 74% in FY 07 to 86% in FY 09 * In Feb 2008, developed and launched the first sponsored Facebook page for recruitment in Australia to build and enhance Ernst & Young's employer brand amongst the Student audience * Developed and implemented Campus Teams - a strategic Account Management program to drive closer relationships at priority universities * Designed, tested and launched Student brand marketing campaign ** Finalist Australian Association of Graduate Employers 2008 awards for Marketing Innovation and Best Online Marketing strategy; and 2009 award for Aspirational Employer Show less

I built an international direct marketing business across Australia, Asia, UK and Canada.• Recognised as a Top Producer within the organisation in 2004 and 2005• Responsible for growing and mentoring a team of 250+ sales people

Led the Marketing function for Omnilab and its subsidiary brands where I was responsible for developing and implementing an integrated marketing program across the group * Oversaw advertising, public relations, direct marketing, sponsorships and networking events * Led the design/development and launch of websites for each of the Group's divisions * Drove all marketing aspects of the launch of a new division including brand creation, press announcements, brand positioning and… Show more Led the Marketing function for Omnilab and its subsidiary brands where I was responsible for developing and implementing an integrated marketing program across the group * Oversaw advertising, public relations, direct marketing, sponsorships and networking events * Led the design/development and launch of websites for each of the Group's divisions * Drove all marketing aspects of the launch of a new division including brand creation, press announcements, brand positioning and messaging and visual ID * Negotiated sponsorships at key industry events including IF Awards, Tropfest, AFI Awards and YoungGuns Show less

As Marketing Manager, I was responsible for developing brand and PR strategy to drive brand and customer engagement.