Margaret Parker-Lamparillo Email & Phone Number

Upper Saddle River, New Jersey, United States

Greater New York City Area

In my most recent position as an Executive Vice President, I facilitated marketing, communications, strategic partnerships, and industry events for the association. I expertly promoted the company value to member agencies, advertising industry, marketers, and government agencies. I constructed an annual comprehensive marketing plan and mobilized the marketing and communications teams. I initiated a thought leadership program designed to educate members and certify influence and perspective related to key industry topics and overall strategic priorities. I designed a full project management system that improved efficiency and effectiveness for strategic services.

New York, New York

As a professional with 4A’s American Association of Advertising Agencies, I established and led the Business Development practice. This included authoring all of 4A’s selling stories and sales tools. I created innovative sales processes which optimized existing reach and influence with internal experts, the National Board of Directors, and other external stakeholders to approach a diverse range of marketing communications businesses across the U.S.. I implemented a CRM program designed to instruct and engage all prospects. I devised a robust pipeline with strategic targets and active prospect tracking. I extended new business practices that recruited new members to the company.The following are highlights of the value I have brought to the company:- Surpassed new member revenue goals over three years, setting a historical record in 2017/18. - Generated a high rate of conversion by spearheading new business pitches for significant and strategic prospects

Darien, Ct

During my time as a Managing Director, I cultivated top-tier account teams with knowledge of integrated marketing, financial stewardship, and client leadership. I led the development of 360 integrated marketing plans with digital, creative, and planning teams. I enhanced shopper marketing disciplines across the account teams working on the Diageo business. I expertly commercialized brand communications in BTL programming to boost purchasing through the use of extensive digital engagement tactics. I directly worked with the agency’s marquee client, Diageo North America. Handled YOY revenue growth through business development and increased SOWs. I successfully opened and managed the New York City office location.The following are highlights of the value I have brought to the company:- Successfully elevated agency contribution to client businesses through the growing go-to-market which incorporated consumer behaviors and marketplace realities. - Identified and transformed new areas of service, guaranteeing the agency teams adhered to clients needs to maximize revenue opportunities

New York, Ny

While serving as a Business Director, I executed the development of 360-channel plan utilizing traditional, non-traditional, digital, and direct marketing tactics. I established YOY revenue growth through business development for existing accounts. I headed all account management, field marketing services, account planning, and analytic teams in the execution and assessment of brand building initiatives. I held responsibility for agency performance and client loyalty with accounts including, Kraft Foods, Unilever, Coca-Cola (VEB), TJ Maxx, Marshalls. I leveraged OgilvyAction’s proposition across the Ogilvy network to capture all revenue opportunities.The following are highlights of the value I have brought to the company:- Spearheaded effective contributions to five- and ten-year business plans for clients. - Aggressively negotiated client/agency contracts, performance criteria, and bonus incentives