Margie Mccarthy, President, Mccarthy Messaging Email and Phone Number
Concerned about being misunderstood in the marketplace? Got a great story to tell but mired in detail? Caught in the crossfire of leaders’ competing stories? You’re not alone. ❃This is why I champion the Strategic Messaging Platform.❃I’ve seen it time and time again. Company has a new initiative. Company gets out “key messaging” document to guide their execution. Key messages, however, are easily diluted or contorted to accommodate C-suite leaders’ competing perspectives. What follows are mixed messages, confused customers, and a loss of credibility. And as if this isn’t bad enough, the company does it all over again for the next initiative. ❃Bottom line: You need a much stronger foundation than key messages.❃❃❃❃❃𝐄𝐧𝐭𝐞𝐫 𝐭𝐡𝐞 𝟒-𝐒𝐭𝐞𝐩 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐢𝐜 𝐌𝐞𝐬𝐬𝐚𝐠𝐢𝐧𝐠 𝐏𝐥𝐚𝐭𝐟𝐨𝐫𝐦--𝐀 𝐑𝐞𝐛𝐨𝐨𝐭: IDENTIFY and articulate your story, train your team on how to use it DAY-TO-DAY and then EXECUTE with intention across myriad marketing channels. Especially in these times, how will you stay relevant, intentional and visible? How are you reassuring customers of your value story? How are you connecting mission, messaging, action and impact?𝐓𝐑𝐔𝐓𝐇: Most healthcare companies DON’T MAKE TIME to identify their core message, let alone articulate it with distinction and power. (Hint: The bar is LOW and the opportunity is HIGH.)I’ve been building creative and proven communication strategies for healthcare organizations since 1990. Offering empathy and enthusiasm, as well as an exacting 4-step message platform process, my team and I take clients from complexity to clarity. This blend of warmth and rigor is good for clients and good for business all-round. Southwest Airlines founder Herb Kelleher said it best: Every business should have an Irish side (fun, celebratory, generous, kind) and a German side (disciplined, efficient, practical). If you don’t have it together on the inside, you’ll never have it together on the outside.❃If you want to be less corporate and more human …❃If you want unified internal teams and organizational momentum … ❃If you want a distinct competitive advantage ...𝐒𝐜𝐡𝐞𝐝𝐮𝐥𝐞 𝐚 𝐝𝐢𝐬𝐜𝐨𝐯𝐞𝐫𝐲 𝐜𝐚𝐥𝐥 𝐨𝐫 𝐏𝐌 𝐦𝐞:303.941.5002 | margie@mccarthymessaging.com | go.oncehub.com/margiemccarthy
Mccarthy Messaging
View- Website:
- mccarthymessaging.com
- Employees:
- 6
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PresidentMccarthy Messaging Feb 2008 - PresentGreater Denver AreaGrew one-woman consulting business into a nationally recognized healthcare messaging firm over the past decade. Our talented team of communications pros now serves some of the largest, most complex enterprises in healthcare delivery, technology and insurance.
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PresidentMccarthy Communications Llc (Rebranded As Mccarthy Messaging) Feb 2008 - Jan 2019Rebranding as McCarthy Messaging in Feb. 2019 to better emphasize our focus on message development for the healthcare industry.
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Vice President, Communications & Channel ManagementImerica Life & Health Insurance 2007 - 2008• Served on executive management team of health insurance carrier in midst of financial and operational turnaround.• Re-branded and re-launched Imerica, with new brand platform, logo, design guidelines, collateral materials, video and website. • Created sales-incentive programs, and secured $125,000 commitment from largest distributor to partner with Imerica on expenses and execution.• Led sales-support team in executing multi-pronged plan to communicate with, educate, and motivate independent agents to sell Imerica products.
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Director, Public & Community RelationsPinnacol Assurance 2004 - 2007• Restructured and significantly upgraded the Communications Department of Colorado’s largest workers’ compensation insurer.• Managed $1.5 million budget, six employees, a public relations agency, a design firm, and other vendors. Responsible for media relations, advertising, branding, and marketing communications as well as legislative, customer/stakeholder, CEO and employee communications. • Worked closely with board chair, CEO and lobbyists to develop messaging and educational campaign for legislative proposal to change Pinnacol’s structure. • Wrote and executed communications plan that ensured a seamless transition between Pinnacol’s longtime CEO and his successor in the eyes of all stakeholders. • Significantly increased positive media coverage of Pinnacol, generating $550,000 in publicity value in 2006 alone. -
Director, Corporate CommunicationsThe Trizetto Group 1999 - 2004(Contractor to Employee)• Developed first in-house Communications Department for publicly traded healthcare information-technology and -services company. • Managed $700,000 budget, public relations agency and two manager-level employees. Responsible for employee communications, national and trade media relations, industry-analyst relations, crisis communications and acquisition-related communications.• Increased trade media coverage by 40 percent over 12-month period and introduced CEO to national business reporters at Business Week, Wall Street Journal, New York Times, Forbes, Investor’s Business Daily and Bloomberg News. -
Vice President, Communications & Public RelationsPacific Health Dimensions, Inc. 1996 - 1999• Developed first in-house Communications Department for Colorado’s largest physician-practice-management company. PHD also managed medical clinics and a health maintenance organization.• Member of senior management team. Managed staff of three, overseeing internal communications, crisis communications and media relations. Acted as company spokesperson and media-trained executives and physician leaders.• Oversaw communications and media relations for six client IPAs, serving more than 1,600 physicians. • Oversaw communications with members, physicians, brokers and employees of a federally licensed HMO. Developed new logo/identity for the health plan and oversaw ongoing media and community relations efforts.• Supervised marketing and public relations efforts, employee communications, crisis communications and media relations for three primary care clinics.
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Communications SpecialistFhp International Corp. (Acquired By Pacificare, Acquired By Unitedhealth Group) 1992 - 1996(Contractor to Employee)• Responsible for internal communications within FHP’s Information Services Department (550 employees located in nine states and Guam), and with “internal customers” – the 10,000 nationwide employees of FHP International Corporation, a $4.4 billion publicly traded managed-care company. FHP was acquired by PacifiCare Health Systems in 1996.• Managed monthly employee newsletter, semi-annual customer survey, customer communications and special events. -
Account ExecutiveValarie Brown & Co, Marketing & Public Relations 1989 - 1992Specialized in healthcare PR and communications.
Margie Mccarthy, President, Mccarthy Messaging Education Details
Frequently Asked Questions about Margie Mccarthy, President, Mccarthy Messaging
What company does Margie Mccarthy, President, Mccarthy Messaging work for?
Margie Mccarthy, President, Mccarthy Messaging works for Mccarthy Messaging
What is Margie Mccarthy, President, Mccarthy Messaging's role at the current company?
Margie Mccarthy, President, Mccarthy Messaging's current role is Helping Organizations Unite on Message & Beat the Competition | Foundational Marketing | Messaging Expertise | Let’s Tell Your Value Story & Stop the Swirl.
What schools did Margie Mccarthy, President, Mccarthy Messaging attend?
Margie Mccarthy, President, Mccarthy Messaging attended Miami University, Joliet Catholic Academy (Formerly St. Francis Academy).
Who are Margie Mccarthy, President, Mccarthy Messaging's colleagues?
Margie Mccarthy, President, Mccarthy Messaging's colleagues are Karen Arbegast, Lindsay Pittard, Mary Janiszewski, Nicole Langmaid, Amber Van Straten, Scott Wilson, Laura Wegscheid.
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