Margie Mccarthy, President, Mccarthy Messaging Email & Phone Number

Greater Denver Area

Grew one-woman consulting business into a nationally recognized healthcare messaging firm over the past decade. Our talented team of communications pros now serves some of the largest, most complex enterprises in healthcare delivery, technology and insurance.

Rebranding as McCarthy Messaging in Feb. 2019 to better emphasize our focus on message development for the healthcare industry.

• Served on executive management team of health insurance carrier in midst of financial and operational turnaround.• Re-branded and re-launched Imerica, with new brand platform, logo, design guidelines, collateral materials, video and website. • Created sales-incentive programs, and secured $125,000 commitment from largest distributor to partner with Imerica on expenses and execution.• Led sales-support team in executing multi-pronged plan to communicate with, educate, and motivate independent agents to sell Imerica products.

• Restructured and significantly upgraded the Communications Department of Colorado’s largest workers’ compensation insurer.• Managed $1.5 million budget, six employees, a public relations agency, a design firm, and other vendors. Responsible for media relations, advertising, branding, and marketing communications as well as legislative, customer/stakeholder, CEO and employee communications. • Worked closely with board chair, CEO and lobbyists to develop messaging and educational campaign for legislative proposal to change Pinnacol’s structure. • Wrote and executed communications plan that ensured a seamless transition between Pinnacol’s longtime CEO and his successor in the eyes of all stakeholders. • Significantly increased positive media coverage of Pinnacol, generating $550,000 in publicity value in 2006 alone.

(Contractor to Employee)• Developed first in-house Communications Department for publicly traded healthcare information-technology and -services company. • Managed $700,000 budget, public relations agency and two manager-level employees. Responsible for employee communications, national and trade media relations, industry-analyst relations, crisis communications and acquisition-related communications.• Increased trade media coverage by 40 percent over 12-month period and introduced CEO to national business reporters at Business Week, Wall Street Journal, New York Times, Forbes, Investor’s Business Daily and Bloomberg News.

• Developed first in-house Communications Department for Colorado’s largest physician-practice-management company. PHD also managed medical clinics and a health maintenance organization.• Member of senior management team. Managed staff of three, overseeing internal communications, crisis communications and media relations. Acted as company spokesperson and media-trained executives and physician leaders.• Oversaw communications and media relations for six client IPAs, serving more than 1,600 physicians. • Oversaw communications with members, physicians, brokers and employees of a federally licensed HMO. Developed new logo/identity for the health plan and oversaw ongoing media and community relations efforts.• Supervised marketing and public relations efforts, employee communications, crisis communications and media relations for three primary care clinics.

(Contractor to Employee)• Responsible for internal communications within FHP’s Information Services Department (550 employees located in nine states and Guam), and with “internal customers” – the 10,000 nationwide employees of FHP International Corporation, a $4.4 billion publicly traded managed-care company. FHP was acquired by PacifiCare Health Systems in 1996.• Managed monthly employee newsletter, semi-annual customer survey, customer communications and special events.

Specialized in healthcare PR and communications.

Bachelor Of Arts - Ba, Journalism

Activities and Societies: Intern with the Dayton Daily News. President of Kappa Kappa Gamma.

Education record