Margie Murphy

Margie Murphy Email and Phone Number

Head of Partnerships @ CheQRboard
San Francisco, CA, US
Margie Murphy's Location
San Francisco, California, United States, United States
Margie Murphy's Contact Details
About Margie Murphy

I’m an impact-driven, customer-centric strategic marketer specializing in wellness and sustainability initiatives with 10+ years of experience at the intersection of digital & in-person brand communities, ambassador & partner marketing, omni-channel campaigns, content strategy, go-to-market, and insights. I thrive in environments where I can roll up my sleeves and contribute to strategy, planning, and execution to drive growth for the consumer, brand, and team.More about me:• I leverage my cross-functional background and pair creativity with proven business acumen to chart paths through ambiguity. I have demonstrated success connecting dots beyond role, function or industry for imaginative solutions from bootstrapped start-ups to corporate environments. • Results & data-driven with penchant for storytelling, I enjoy transforming insights into compelling visions, verticals, and narratives that deeply resonate with the user. • I have a strong track record of launching new initiatives, positioning new products, developing and managing breakthrough omni-channel campaigns, building consumer programs, and influencing at all levels.A proactive self-starter, I am equally energized by leading, supporting, and executing, and I’m passionate about promoting well-being, personal growth, and connection in the workplace and in the brands/products I represent. AREAS OF EXPERTISE • Omni-Channel Marketing | On/offline activations, Strategic Partnerships, Microsite/landing pages, Promos, Referral• Community & Experiential | Development & structure, Identity, Membership, Growth, Content/programming, CRM• Consumer Advocacy | Customer Voice, Ambassadors/influencers/partners/“super-fan” programs, Co-creation & feedback loops, Internal & external storytelling• Brand Marketing | Content strategy, Marketing campaigns, Integrated storytelling, Channel optimization, Full-funnel tactics• Product Marketing | PMM Certified (Product Alliance 2023), Market/persona intel, Value proposition, Positioning, GTM, Product features, PM & UX partnership• Digital Marketing | Professional Certificate (London Business School 2023), Social Media, SEO• Strategic Orientation | Vision, Goals, OKRs & KPIs definition, Strategic roadmaps, Operations• Innovation, Optimization & Insights | White space, Brainstorming, A/B testing, Qual & quant analysis• Budgeting & Measurement | Forecasting, Trend/macro/data analysis, Metrics, Dashboards, Reporting• Leadership & Cross-Functional Collaboration | Project management, Exec partnership, Communications

Margie Murphy's Current Company Details
CheQRboard

Cheqrboard

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Head of Partnerships
San Francisco, CA, US
Employees:
7
Margie Murphy Work Experience Details
  • Cheqrboard
    Head Of Partnerships
    Cheqrboard
    San Francisco, Ca, Us
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  • Femmar
    Fractional Head Of Community
    Femmar Oct 2023 - Present
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  • Freelance
    Community, Product & Marketing Consultant
    Freelance Jun 2023 - Present
    Consulting purpose-driven startups on developing and executing community strategy to increase customer growth and engagement
  • Almma Health
    Advisor, Brand And Product Marketing
    Almma Health Feb 2022 - Present
    Advising early stage eco/femtech start-up to refine its value proposition, strategic roadmap, and messaging to drive early demand for its AI-powered sustainability and wellness app, pre-fundraising
  • Greenlist
    Head Of Gtm Strategy
    Greenlist Jul 2023 - Jan 2024
    Falls Church , Virginia , Us
    Leading the go-to-market strategy for the preeminent peer-to-peer returns tech startup. Greenlist is the most profitable and sustainable approach to returns. Message me to increase your margins and sustainability efforts.
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  • Athleta
    Senior Marketing Manager, Athletawell Strategy, Product & Operations
    Athleta Mar 2020 - Feb 2022
    San Francisco, California, Us
    Drove purpose, vision, strategic planning, cross-functional go-to-market roadmap, brand marketing, content, analytics and insights for a new, multifaceted Athleta Community ecosystem. • Researched and translated competitive/persona insights to storytelling and compelling narratives• Partnered with Product Manager and UX to develop product roadmap and features requirements• Interim Director March through August 2021• Expanded org structure, created roles for and managed Content Manager and Engagement Coordinator.Responsible for driving enrollments, adoption and ultimately LTV by:• Spearheading Gap Inc.'s first digital community platform, AthletaWell, concept, launch and growth through positioning, value proposition, messaging, phasing, team development, marketing and operations• New verticals innovation and implementation within AthletaWell and greater brand• Ongoing consumer advocacy voice & programs• Brand referral strategies • Content & product A/B testing and optimization• Measurement frameworks, OKRs and KPI definition and tracking and executive collaboration
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  • Athleta
    Senior Marketing Manager, Community & Customer Advocacy
    Athleta Apr 2019 - Mar 2020
    San Francisco, California, Us
    Led full lifecycle of multi-channel Community strategy and marketing campaigns, developing creative briefs, managing channel planning and providing direction on marketing creative.• Drove acquisition/awareness/retention through scaled events, partner & membership programs, and customer outreach• Managed partially remote, tiered team of Operations Manager, Field Marketers, and Community/PR/Partnerships CoordinatorContributions include:• Budget, product launches and optimizations management e.g., event & CRM management platform and customer-facing content hubs • Customer-led content & storytelling strategy development• Customer advocacy programs design and growth• Brand ambassador strategy, operations and marketing
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  • Athleta
    Marketing Manager, Community, Brand Ambassadors & Customer Advocacy
    Athleta Nov 2017 - Apr 2019
    San Francisco, California, Us
    Brought the brand values to life through omni-channel community marketing to drive awareness/acquisition/retention through authentic experiences, emotional messaging, and meaningful connections • Achieved customer advocacy subject matter expertise to integrate customer voice with internal initiatives, product ideation, and future planning • Managed hybrid Community, PR, and Partnerships Marketing Coordinator to support initiatives & CRMDeveloped and grew:• National and localized activation execution and marketing strategies• Tiered customer/wellness expert membership programs (e.g. Brand Ambassadors and certified fitness professionals)
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  • Athleta
    Marketing Manager, Online Editorial
    Athleta Jul 2017 - Nov 2017
    San Francisco, California, Us
    Managed site marketing and content development to optimize customer experience and drive conversion with focus in Values and Athleta Girl divisional pages.
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  • Banana Republic
    Marketing Manager, Email & Online Promotions
    Banana Republic Jun 2015 - Jul 2017
    San Francisco, Ca, Us
    Executed marketing strategy for promotional email & site experience to drive traffic and conversion with seamless cross-channel messaging. • Coordinated digital team to drive site & store traffic/conversion via calls-to-action across Affiliate, Display, Paid & Organic Search, & Social • Created monthly and seasonal commercial plan calendars in partnership with cross-functional teams, including store marketing & operations, omni loyalty, and finance, to maximize top line sales & margin growth• Optimized mobile site experience through asset A/B testing to understand strongest touch points and design for the mobile customer• Managed associate through campaign execution, event QA’s, legal clearance review, and career development
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  • Banana Republic
    Senior Financial Analyst, Omni-Channel Marketing Effectiveness
    Banana Republic May 2012 - Jun 2015
    San Francisco, Ca, Us
    Evaluated and forecasted impact of marketing promotions and events through trend, comparative, and qualitative analyses to calculate incremental effect of these events on customer behavior and drive topline sales while optimizing gross margin. Collaborated with cross functional partners to plan and execute marketing events and promotions in store and online to drive quality transactions, brand strength, and positive customer experience.
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  • Pwc
    Campus Recruiting Associate
    Pwc Oct 2011 - May 2012
    Gb
    Developed and executed PwC recruitment strategy at UC Santa Barbara (UCSB) for a team of 100+ PwC professionals to target students for internship and full time associate positions.Planned, marketed, and ran student case study competition at UCSB and UC Berkeley, resulting in maximum participation and early identification of future candidates while keeping under budget.
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  • Pwc
    Senior Associate, Financial Services
    Pwc Sep 2007 - May 2012
    Gb
    Developed audit testing plans and strategy to provide meaningful and responsive client service and performed substantive analytics including trend analysis and revenue drivers to support audits of public and non-public GAAP and IFRS financial statements.Led teams of audit associates ranging in size of one to ten to direct project management, allocated workloads, and developed staff professional skill set
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Margie Murphy Skills

Leadership Product Marketing E Commerce Growth Strategies Grassroots Marketing Accounting Brand Marketing Strategic Partnerships Online Marketing Marketing Budget Management Sales Event Planning Financial Modeling Data Analysis Content Marketing Partner Relationship Management Community Engagement Competitive Analysis Brand Ambassador Programs Finance Digital Marketing Promotional Analysis Omni Channel Marketing Strategic Planning Loyalty Programs Product Innovation Microsoft Office Content Strategy Marketing Microsoft Excel Integrated Marketing Communications Planning Social Networking Community Outreach Strategic Marketing Financial Analysis Email Marketing Strategic Thinking Customer Engagement Management Financial Reporting Marketing Campaign Management Project Management Promotional Marketing Analytics Marketing Strategy Key Performance Indicators Campaigns Recruiting Retail Marketing Growth Marketing

Margie Murphy Education Details

  • London Business School
    London Business School
    Digital Marketing
  • Uc Santa Barbara
    Uc Santa Barbara
    Business Economics With Emphasis In Accounting; Minor In Art History
  • Product Marketing Alliance
    Product Marketing Alliance
  • John Cabot University
    John Cabot University
    Art History
  • The Branson School
    The Branson School

Frequently Asked Questions about Margie Murphy

What company does Margie Murphy work for?

Margie Murphy works for Cheqrboard

What is Margie Murphy's role at the current company?

Margie Murphy's current role is Head of Partnerships.

What is Margie Murphy's email address?

Margie Murphy's email address is ma****@****pwc.com

What is Margie Murphy's direct phone number?

Margie Murphy's direct phone number is +141522*****

What schools did Margie Murphy attend?

Margie Murphy attended London Business School, Uc Santa Barbara, Product Marketing Alliance, John Cabot University, The Branson School.

What skills is Margie Murphy known for?

Margie Murphy has skills like Leadership, Product Marketing, E Commerce, Growth Strategies, Grassroots Marketing, Accounting, Brand Marketing, Strategic Partnerships, Online Marketing, Marketing Budget Management, Sales, Event Planning.

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