Margie Schustack Email & Phone Number

Bronx, New York

Lead communications, marketing and virtual programs for RSS/Riverdale Senior Services: The Center for Ageless Living. You can find us on rssny.org. RSS champions seniors and their friends and families through our focus on wellness to help community members the opportunity to live better, happier, healthier lives. Some of our recent programs and events have focused on ageless living through art, ageless sexuality with Joan Price, careers for those 50+ and more. We are always interested in ideas, programs and partnerships that will have meaning to older adults in our community.

Yonkers, New York

Spearheaded Yonkers Thrives initiative, a city-wide cradle to career public-private partnership of community members, civic, business and nonprofits working together to help Yonkers children and youth succeed in school, work and life. Our focus is creating social change through community collaboration. We are also aligned with the My Brother's Keeper project focused on outcomes for success of boys and young men of color. Yonkers Thrives uses a nationwide model with proven success - StriveTogether (strivetogether.org). Responsible for strategy, operations, and convening stakeholders across sectors to coordinate action that will lead to measurable change. • Provided coaching and produced over 20 data and continuous improvement scenarios for use by school district and nonprofits. This is an education outcomes-based approach using data to determine what works best for children and aligning existing resources accordingly.• Partnership Relations and Building- successfully engaged over 100 community partners across sectors to coordinate their efforts across defined goals to increase their impact.• Led all board relations and governance for 40 person Leadership Council• Supervised data analysis group.• Created first strategic plan for the My Brothers Keeper initiative in Yonkers* Knowledge Fellow, StriveTogether, 2016* Tableu Fellowship, 2016

New York

Developed the first marketing and communications strategy and presence for LiveOn NY and to direct the re-branding and name change of the organization. Focused on developing a content strategy focused on effective storytelling collection, development and dissemination in support of brand and its services. Created and implemented their first marketing and social media strategy and developed partnerships with other relevant social communities. Led social media training for LiveOn. Handled all PR including recruitment and management of outside firms. Created content and collateral as needed.LiveOn NY (formerly Council of Senior Centers and Services) is a membership organization of more than 200 senior service agencies that serve over 300,000 senior citizens throughout New York City. Their mission is to champion the rights of older adults to make New York City a better place to live.• Handled brand management during name transition. Directed agency handling branding, developed brand guidelines and trained staff ensuring successful transition to new name.• Developed cross-marketing partnerships with leading organizations in aging services in NY which generated additional PR and opportunities for LiveOn NY.• Created over 50 press releases, infographics and flyers.

Hoboken, Nj

Project managing Wiley's brand audit of their re-branding. Work includes focus groups, strategic design evaluations and workflow recommendations.

New York

VP of Marketing Operations for Wiley, a $2 billion global publisher in scientific, technical, medical, research, education and professional development product. Developed and led all global marketing support services for Professional Division including public relations (PR), creative development and events.- Brand development for corporate, division and product. Highlights include for Dummies re-branding, Frommer's, corporate re-naming and divisional rebranding. Handled trade, professional, digital and subscription product.- Development of strategic plans for operations group.- Handled acquisitions marketing/operation strategy for successful acquisitions integration including Hungry Minds and Jossey-Bass.- Responsible for internal communications for division.- Hired and led global staff of over 100 people including Creative, PR and Events groups. - Responsible for $300M in revenue. - Managed $30ml+ budget. Achieved multi-million cost savings year-over-year through audits and efficiency analyses. - Managed and directed training and education initiatives for division.. Led ongoing research on training needs through multiple divisional functions. Facilitated over a hundred focus groups on topics ranging from training needs to strategic directions.- Pioneered development of digital strategies within division including development of online advertising group, digital PR group, expanded video capabilities and content management expertise.- Led transformational change management process for marketing support groups.- 30+ books on bestseller lists including NY Times, USA Today and Wall Street Journal- Acted as Account Manager between marketing, creative, external agencies, authors, vendors and other partnerships for a wide variety of categories including business, technology, consumer products, test prep, and professional product.

New York

Vice-President, Marketing, Professional/Trade Division (1996-2006)Director of Marketing, Professional/Trade Division (1994-1996)Senior Marketing Manager, General Interest/Business Division (1990-1994)Marketing Manager (1983-1990) Strong growth period for Wiley. Responsible for leading Wiley's marketing team efforts through several major transitions and key acquisitions (Dummies, Frommer's, Betty Crocker, Jossey-Bass). Development of Amazon as key account for Wiley. Responsible for leading Wiley's marketing team through this major growth period.- Led complex changes in publishing process and meeting forums.- Developed key sales communication vehicles to facilitate communication within division. - Set, implement and guided transition toward best practices across print, digital and direct marketing.- Training and Education: With external vendors created numerous training curriculum including digital advertising and website development.Developed lunch and learn forums for division.- Bought in external media training for key executives. - Grew PR department from 2 people to 25 people with a structure focus on category PR which was unique for publishing industry.- Over 50 titles on numerous bestseller lists.- Spearrrheaded re-branding of for Dummies brand including development of brand market research.- Created and moderated our proposals (new projects) processes for division.- Stepped into void for division, and wrote first strategic analysis of our publishing programs.

New York

New York

New York

Master Of Science (M.S.), Gerontology/Aging Services Management

Bachelor'S Degree, Sociology And Education, Cum Laude, Dean'S List Sociology

Nonprofit

Branding Your Nonprofit