Dynamic Marketing and Communications professional with experience in publishing, nonprofit and aging/senior services sectors. Track record of success overseeing global planning, development and implementation of marketing strategies, communications, creative, events and PR activities. Expertise in brand and product development, content marketing and storytelling, all leading to increased market share and community engagement. Strong project management skills and PMP (Project Management Professional) certified.My work has included a focus on increasing marketing capacity to support programs and partnerships across departments (digital and print ads, content marketing, advertising, events and trade shows), developing, editing and authoring content and collateral, maximizing ROI on events, developing KPI's for marketing activity and creating and assessing marketing-related systems and operations. I am a firm believer in "what gets measured gets done."Specializations in nonprofit, aging services and marketing to older adults, publishing, community engagement and continuous improvement. I am also a certified caregiving consultant.* Content Marketing and Storytelling * Brand Management * Project Management - PMP Certified* Systems and Workflows Development * Collective Impact * Change Management * Sales Support and Activation * Building and Leading Teams through Training and Development * Research * Outcomes-Based Data analysis * Partnership Marketing * Aging Services * Facilitating and Training * Community Engagement, * Publishing, * Vendor Relations and Negotiation* Events Management * Sales Support Systems and Materials
Listed skills include Publishing, Marketing, Content Development, Content Strategy, and 46 others.
