Margo Hanson Email & Phone Number

Rowley, Ma

Develop and execute multi-channel sales & marketing initiatives for K-12 supplemental publisher. • Develop and implement strategic marketing and sales plans through both the direct and distribution channels to achieve corporate objectives. • Develop and manage sales and marketing staff, commissioned reps, telemarketing firms and other outside contractors.• Develop marketing initiatives to support all channels including direct mail catalogs, list management, dealer marketing collateral, email automation, social publicity and display advertising and direct and dealer exhibits.• Direct e-commerce website including design/features, content management including item information and website promotions.• Direct product management for proprietary products including market positioning, pricing and branding. • Develop and manage sales and marketing operating budgets and provide analysis of results.• Participate in the strategic planning of the company.• Monitor competitor products, sales and marketing activities.

Parsippany, Nj

Implemented sales initiatives to generate revenue from federal, state, and private grant sources. Worked with sales representatives to translate funding opportunities into sales.Created inside-sales channel to capitalize on targeted sales opportunities, follow-up on grants, and cover remote territories.

Reading, Ma

Directed national sales organization including 15 field-based sales representatives and in-house sales & marketing support team.