Margo Mcwilliam Email & Phone Number

As Head of Copy at the Pure Agency, I've created cut-through campaigns and developed branding for financial services, health and other blue chip clients across digital and traditional media. Brands I've been responsible for include Community First Credit Union, First State Super, UniSuper, Qualitas, Allan Gray, Acurio Health Group, Clinic to Cloud, Munich.

Being a leading CX Agency, my time as senior copywriter at Lavender saw me create many data-driven, customer-focused campaigns for clients including Westpac, St.George, Amex, Telstra, the nbn Network and Bupa.

As a freelance copywriter I had long-term contracts with DDB, Clemenger, Rapp, Deepend and Now Screen. I was key in developing integrated campaigns for brands including Westpac, Telstra, Johnson’s Baby, Neutrogena, Carefree, Stockland, Virgin Australia, Velocity, Glad, Tetley and Nurofen across digital, DM, TV and print.

While at Fuzebox I created integrated campaigns including digital, print, direct marketing, social media, radio, point of sale, promotions and events for Essential Energy, Campari, SKYY Vodka, Riccadonna, The Apple Thief, Viking Beer and Thompson’s vitamins and supplements.

At Splash I developed digital, TV, print, radio and other communications for Best & Less, Lend Lease, Milton, Cricket Australia, Swisspers, Trivett and Probiotec. This included the Best & Less TV campaign for 2009-2010, including the development and production of 25 retail TVCs.

STW Village

While at STW Village (part of Singleton Ogilvy & Mather), I was a senior copywriter on the Commonwealth Bank account, responsible for a range of creative from digital and direct mail campaigns to press ads and other comms.

At Whybin Lawrence, I created advertising campaigns for Absolut, PlayStation, Cosmopolitan, AAPT, St. George Bank, and Voyages Hotels & Resorts. These included digital, direct mail, press, TV and radio campaigns.

Working on a wide range of communications, at Leo Burnett I developed campaigns for many of the agency’s biggest accounts including Optus, AMP Banking, Radio Rentals and Alphapharm.

At JWT Hong Kong and Singapore, I worked on local and regional campaigns for major clients including Citibank, Nike, Hong Kong Telecom, Akai, Singapore Airlines and Singapore Telecom.

Arts/Law

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