Food Editor/Department Head
Los Angeles , California, Us
Produced, edited, and wrote food and travel stories and developed fresh, seasonal recipes for a 120-year-old regional lifestyle magazine with 1.25 million print subscribers. Managed up to 10 food staff and freelancers. Grew our digital following and engagement rate through posts and videos on Sunset.com, Facebook, Instagram, and Twitter. Wrote and edited several cookbooks; staged cooking demos at Sunset and offsite; and worked with sales, marketing, and senior editorial staff on brand development strategies (digital partnerships, native advertising, special events). Hosted bi-weekly segment “A Drink and a Snack” and weekly segment “In the Kitchen With” on Facebook Live, reaching as many as 50,000+ viewers per segment. Helped win Sunset its first James Beard award by initiating and guiding a backyard farming blog and franchise (magazine articles, a book, and a West-wide contest).