Margo Aaron personal email
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Margo Aaron is the co-founder of Brainstorm Road, along with Akimbo instructor Kristin Hatcher. Brainstorm Road is a community of practice built around a weekly shipping commitment, which means we created a space for people working on personal projects to support each other, develop a practice, and ship their work.Margo's personal website, That Seems Important, was named one of the top 100 best websites for writers by The Write Life and her writing has been featured in Inc, Entrepreneur, The Observer, Copyhackers, Thought Catalog, and Business Insider. Margo began her career as a psychological researcher before launching her own consulting firm where she used her skills in psychology and research to help mid-size businesses better understand their audiences and develop targeted and effective marketing and messaging strategies. Today over 4,000 students have taken Margo's courses on ethical marketing and honest selling on Skillshare. Margo built The Copy Workshop together with Seth Godin as part of the initial Akimbo suite of cohort learning-based courses. Hundreds of students graduated from The Copy Workshop from all over the world.Margo is a proud graduate of Emory University (BA), Columbia University (MA), and Seth Godin's altMBA where she won the prestigious Walker Award. You can find her at www.thatseemsimportant.com where she publishes a weekly newsletter riff on psychology, philosophy, creativity, and entrepreneurship.
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OwnerThat Seems ImportantHouston, Tx, Us
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Co-FounderBrainstorm Road Aug 2022 - PresentBrainstorm Road is a paid social network for finishing your dream project. We connect people from all over the world who are putting out work that's personal - writers, photographers, thought leaders, bloggers, coaches, vloggers, podcasters, poets - people who have something inside that wants to come out. This is your place.Finish your novel, launch your podcast, build a canoe, get your first 10 coaching customers, publish your websiteWe help you ship your dream project.It’s not online learning. It’s online practice.Learn more about who it's for and how it works: www. brainstormroad.com -
Writer + InstructorThat Seems Important Aug 2016 - PresentNamed one of the "Top 100 Websites for Writers," by The Write Life, and "One of the 100 Best Sites for Solopreneurs" by One Woman Shop, Margo Aaron's website, That Seems Important, is where people building big personal brands go to defeat impostor syndrome, find their voice, and stand out online.Margo has taught thousands of students how to sell ethically, market honestly, and use words to inspire action through her courses, workshops, and digital products. Margo's writing has been featured in Thought Catalog, Entrepreneur, Thrive Global, Hubspot, Thinkgrowth, Growth Lab, Copyhackers, and Inc. Margo's latest project, The Copy Workshop, was built in partnership with Seth Godin's Akimbo. It's a proven, breakthrough 9-week workshop that teaches people how to communicate effectively using nothing but words ("copywriting"). Learn more about Margo, read the blog, and check out The Copy Workshop over at www.ThatSeemsImportant.com.
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ContributorInc. Magazine Jul 2017 - Jul 2019New York, New York, UsMy bi-weekly column, "Advanced Basics," featured practical advice on ethical marketing, consumer psychology, and lifestyle entrepreneurship. My articles drove tens of thousands of pageviews to Inc and were frequently featured on the home page (ATF) of the Innovation section. Popular articles included:> Why You Don't Need a Website To Build A Successful Business> Thinking About Starting a Lifestyle Business? Here's Why You Should> SEO Is Simpler Than You Think. 5 Things Every Beginner Needs to Know to Get It RightSee my full backlog of articles here: https://www.inc.com/author/margo-aaron -
OwnerArgotics, Llc May 2014 - May 2018Argotics was a boutique consulting firm helping small-to-midsize businesses and nonprofits streamline their marketing efforts and grow their businesses. Today it lives as That Seems Important (dba) where we sell digital products and online courses.The consulting firm specialized in: Qualitative Research, Marketing Strategy, Strategic Planning, Copywriting, Copyediting, Brand Foundation and Development, Email Marketing, and Customer Avatar Development.
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Strategic PlannerHunter Straker Jun 2012 - May 2014I fused psychology, business, and marketing to create in-store shopper marketing strategies for CPG companies in Food, Drug, Mass, and Club (FDMC) channels. Accounts: Starbucks (Roast & Ground Coffee, Seattle’s Best Coffee, VIA, Refreshers, Iced, Evolution Fresh, & Tazo), Georgia Pacific, New Business, Campbell’s, Motts, McCormick, Pinnacle, Heinz[Formerly: Acosta Mosaic Group]
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Research ConsultantSpych Market Analytics Mar 2012 - May 2012Dallas, Tx, UsSpych is a strategic qualitative research consultancy delivering consumer-driven insights to guide the development of brands, products, services, and communications.I contributed to all facets of the market research process including ethnographic in-home interviews, shop-alongs, focus groups, recruitment, screeners, and discussion guides. -
Research InterviewerEmory University School Of Medicine, Mood And Anxiety Disorders Program Jun 2008 - Jul 2010Atlanta, Ga, UsWorked directly with Recruitment Manager and Media Planner to design advertising strategies for TV, radio, and print that resulted in increased study sample size and increased pharmaceutical trial opportunities Managed online database of phone-screened patients and created a healthy-control database that eliminated the need to spend extra money on recruitmentConducted comprehensive psychiatric diagnostic interviews (IDI's) in order to determine patient eligibility for depression and anxiety studies; Administered in-depth follow-up assessments to track patient improvement.Trained new hires and created a training scripts that increased phone-screening efficiency; Published paper on severe major depression in 2010 Current Psychiatry Reviews
Margo Aaron Skills
Margo Aaron Education Details
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Teachers College, Columbia UniversityDevelopmental Psychology -
AltmbaManagement
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Emory UniversityMajor: Comparative Literature Minor: Spanish
Frequently Asked Questions about Margo Aaron
What company does Margo Aaron work for?
Margo Aaron works for That Seems Important
What is Margo Aaron's role at the current company?
Margo Aaron's current role is Owner.
What is Margo Aaron's email address?
Margo Aaron's email address is ma****@****ail.com
What schools did Margo Aaron attend?
Margo Aaron attended Teachers College, Columbia University, Altmba, Emory University.
What skills is Margo Aaron known for?
Margo Aaron has skills like Qualitative Research, Social Media, Strategy, Psychology, Research, Marketing, Advertising, Market Research, Interviews, Training, Marketing Strategy, Consulting.
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