Adam Margolin

Adam Margolin Email and Phone Number

Fractional Chief Marketing Officer – Providing impactful marketing strategies and expert advice tailored for small/medium-sized businesses seeking the leadership of a CMO without the expense of a full-time hire. @ Brand Champions
Adam Margolin's Location
Aldenham, England, United Kingdom, United Kingdom
Adam Margolin's Contact Details
About Adam Margolin

If you've discovered my profile, you recognise the value of a robust marketing strategy but may not have the resources or need for a full-time Chief Marketing Officer (CMO). I totally get it. Hiring a full-time CMO can be prohibitively expensive for small to medium-sized businesses. Often, businesses opt for a 'Head of Marketing' at around £70k annually instead. The problem is that this person doesn't have the experience to craft effective marketing strategies but is too senior to want to do the hands-on 'grunt' work required to deliver the plans as part of a small team. As a result, such positions often see high turnover. Instead, I suggest employing a marketing manager for £40k per year alongside a fractional CMO for 1-2 days a week. This approach maintains the annual cost but ensures you have someone to create your strategy alongside someone to manage its execution effectively. This is where my fractional CMO service comes in, bringing high-calibre marketing strategies to businesses ready for transformation without the commitment (and cost) of a full-time executive. Your Strategic Marketing AllyIntegrating seamlessly with your team, I bring a wealth of experience and an entrepreneurial spirit to develop and deliver a marketing strategy to help you reach your goals while keeping it cost-effective and manageable for your company.Tailored for TriumphEvery strategy I develop is meticulously tailored to address the intricate dynamics of your unique business challenges and aspirations. From redefining your brand identity to orchestrating innovative campaigns and embracing digital opportunities, my focus is on delivering strategies that breed measurable success and sustainable market presence.Efficient Execution & DeliveryOnce the strategy is set, I can deliver it efficiently and effectively using my extensive network of skilled and trusted partners across the UK. This ensures that your project always has the right professionals, enhancing your brand without unnecessary costs. This way, a larger portion of your marketing budget is directly dedicated to impactful marketing activities. It makes sense which is why more people and more clients prefer this way of working – and the results it delivers.I have worked across virtually every industry. So, please get in touch today to see how I can help you... call me on 07825 006 264 or email me at adam@brandchamps.co.uk

Adam Margolin's Current Company Details
Brand Champions

Brand Champions

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Fractional Chief Marketing Officer – Providing impactful marketing strategies and expert advice tailored for small/medium-sized businesses seeking the leadership of a CMO without the expense of a full-time hire.
Adam Margolin Work Experience Details
  • Brand Champions
    Chief Brand Champion - Building Brands Through Strategy, Creativity And Activation
    Brand Champions Jan 2016 - Present
    Bushey Heath, Hertfordshire, Gb
    Brand Champions, led by Adam Margolin, offers the tactical acumen of a seasoned Chief Marketing Officer on a fractional basis, delivering bespoke strategies to ignite growth and enhance brand performance. Emphasising a personalised approach, I integrate with your team to craft and execute visionary marketing initiatives tailored to your unique business landscape. From reinvigorating brand identity to driving digital innovation, my singular objective is to steer your enterprise to new heights of success, backed by measurable results and a deep commitment to your mission.My role as a Fractional CMO is backed by a rich tapestry of marketing experience, having propelled start-ups to established enterprises towards market distinction. My LinkedIn profile chronicles a career of Fractional CMO roles, where I've applied data-driven insights and agile methodologies to spearhead branding, marketing, and customer engagement transformations. In each tenure, from Marketing Director at leading fitness brands to guiding ambitious rebrands within the retail space, I've not just led marketing teams but have reshaped marketing paradigms, driving revenue growth and forging resonant connections with diverse audiences.By partnering with a network of trusted freelancers up and down the country, I have the flexibility to work with clients from all over the world to deliver the marketing strategy, planning and resources they need without the high overheads that typically come with bigger traditional agencies.
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  • S Kempner Limited
    Fractional Cmo / Part-Time Marketing Director
    S Kempner Limited Jul 2024 - Present
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  • Vs Boateng & Associates
    Fractional Cmo / Part-Time Marketing Director
    Vs Boateng & Associates Apr 2024 - Present
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  • Zest Leisure Trading As Anytime Fitness Ladbroke Grove, Tooting And Balham
    Fractional Cmo / Part-Time Marketing Director
    Zest Leisure Trading As Anytime Fitness Ladbroke Grove, Tooting And Balham Sep 2023 - Present
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  • Inovretail
    Fractional Cmo / Part-Time Marketing Director
    Inovretail Apr 2023 - Present
    Maia, Maia, Pt
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  • Pod Management
    Fractional Cmo / Part-Time Marketing Director
    Pod Management Sep 2022 - Present
    Borehamwood, England, Gb
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  • The Harkalm Group
    Fractional Cmo / Part-Time Marketing Director
    The Harkalm Group Feb 2019 - Present
    London, London, Gb
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  • Bruce'S
    Fractional Cmo / Part-Time Marketing Director
    Bruce'S Apr 2023 - Apr 2024
    Cobham, Surrey, Gb
    Engaged to lead the marketing for the successful launch of a brand new doggy day care centre at Battler’s Green Farm in Radlett.
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  • Awaken
    Founder/Director - Driving Income For Businesses Who Recognise The Value Of Their Media Assets
    Awaken Aug 2017 - Nov 2023
    Borehamwood, Hertfordshire, Gb
    Awaken offered expert knowledge, advice and support to enable retailers to deliver value from its traditional and digital communication channels through the creation of partnership packages at different financial and support levels. Over the course of 6 years we launched 4 separate Media Centres for SPAR Wholesalers (A.F. Blakemore, James Hall, CJ Lang & Appleby Westwood) generating £millions in incremental income as well as supporting the national media centres for SPAR and NISA.
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  • Énergie Fitness
    Fractional Cmo / Part-Time Marketing Director
    Énergie Fitness Oct 2019 - Aug 2023
    Milton Keynes, Buckinghamshire, Gb
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  • The Hoxby Collective
    Associate (Uk Based)
    The Hoxby Collective Oct 2017 - Mar 2023
    The Hoxby Collective is made up of a curated community of over 400 freelance associates across 31 countries with sector expertise in multiple industries. We provide specialist teams to deliver client work across marketing, finance, HR, innovation and admin/operations. Clients include: Diageo, Johnnie Walker, Nestle, Ted Baker, The Football Association & Sport Industry Group to name but a few.For more information see: http://www.hoxby.comTo apply to join the community, please visit: http://hoxbycollective.com
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  • Paradine & Jane Ltd
    Fractional Cmo / Part-Time Marketing Director
    Paradine & Jane Ltd May 2022 - Jan 2023
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  • Ubx Training Uk
    Fractional Cmo / Part-Time Marketing Director
    Ubx Training Uk Jan 2022 - Dec 2022
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  • Vegetology
    Fractional Cmo / Part-Time Marketing Director
    Vegetology Oct 2020 - Oct 2022
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  • Langmead House
    Author & Publisher - Making Business Child'S Play
    Langmead House Jan 2012 - Mar 2020
    Making Business Child's Play demonstrates the importance of mastering the skills and techniques we possessed as children and exhibit as parents. By identifying the parallels between what goes on at home and at work, it demonstrates how we can transfer behaviours to be more successful within a business environment. Making Business Child's Play is for people looking for practical, action oriented ideas about business behaviours in an accessible entertaining style. It is written to be read in less than two hours, ideal for your next train journey or flight. It is not written as a textbook but provides lots of insights, hints and tips across a wide variety of topics through a very personal series of stories and analogies about myself and my two young children. I have tried to creatively give people a way of re-looking at things they think they already know, but from a new innovative perspective. The book is for all types of people across all types of industries (retail, brand, FMCGor other) but is perfect for aspiring managers with young children working in an office environment. So, if you are interested in a book which takes a fresh innovative look at common subjects then this book is for you. Once you have finished reading, you will have discovered an array of practical tips and techniques giving you a changed and enriched creative perspective as a manager and/or a parent.
  • Click Connection Corporation Limited
    Fractional Cmo / Part-Time Marketing Director
    Click Connection Corporation Limited Jul 2018 - Oct 2019
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  • The Gym Group
    Fractional Cmo / Part-Time Marketing Director
    The Gym Group May 2016 - Dec 2017
    East Croydon, Surrey, Gb
    What started as a job interview, became a 3 month part time project which lasted 21 months. From May 2016 until December 2017, I worked for The Gym Group first as the Marketing Director and then as Head of Acquisition . I helped the business transition post IPO to a more professional Marketing organisation by building the Marketing function's capabilities. During my time, I wrote the strategic marketing plan for 2 consecutive years and worked across a whole range of projects with both internal and external partners to create multiple campaigns, launch over 50 Gyms and so much more. Some highlights include: - A complete brand re-design for all creative and advertising collateral including the development of a new set of brand guidelines - Switching – focused on targeting mid-high quality Gyms and suggesting they switch to The Gym instead- ‘Get Ready for’ – a campaign targeting football, rugby, summer and weddings – pointing out the role The Gym can play in helping them get ready for the upcoming event- Student – 2x targeted student campaigns around specific gyms- Movember charity partnership (focused on Move) – generated over £52k in fundraising, a significant number of new members and some great PR. - New Year Campaign – Jan/Feb Power Period – focused on ‘real resolutions’- I was responsible for the launch of over 50 Gyms, 20+ refits and a whole host of tactical campaigns including ‘protect & defends’ (when a competitor opened).- I also spent a great deal of time supporting the local marketing needs of a diverse group of General and Regional Managers including the creation of a bespoke marketing portalThe Gym is on an exciting journey and I made a positive contribution and left Marketing (and Acquisition) in a much stronger position than when I started in May 2016. There is still so much opportunity and I look forward to seeing what happens next!
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  • Mccoll'S Retail Group Plc
    Marketing Director - Brand Strategy, Internal & External Comms, Point Of Sale, Revenue Creation
    Mccoll'S Retail Group Plc Aug 2012 - Dec 2015
    Brentwood, Essex, Gb
    McColl’s Retail Group runs the UK’s largest chain of managed retail convenience and newsagent stores. It has 800 McColl’s branded UK convenience stores and 516 newsagents branded Martin’s. Sales in 2013 were £869m. As Marketing Director I was responsible for the entire retail marketing strategy and function which involved managing a team of 10 with 6 direct reports. I reported directly to the COO with responsibility with the Buying Director for overall retail product sales and profit.- Developed, implemented and managed the sales and marketing plan (including a seasonal calendar of key retail campaigns, events and themes) that contributed to year on year sales growth and improvements on key consumer measures including growing basket spend by nearly £1 in 12 months. - Created and launched Plus loyalty scheme – over 400,000 members within the first year. - Established the Media Centre which delivered £1.9m incremental income. - Created a clear brand positioning & creative identity for Martin’s and McColl’s and published the first set of brand guidelines. - Revolutionised in-store creative presentation of product, point of sale (POS) materials, store layout and presentation, including shop front, window photography and all in store activation. - Developed the McColl’s insight function which delivered continuous analysis of the competitive environment and consumer trends as well as a new store segmentation strategy - Effective budget and P&L management including downward negotiation of costs and re-tendering – savings of over £500k in the first 3 months. - Implemented major trade driving seasonal amplification campaigns including a ‘Great British Days Out’ voucher booklet which drove incremental sales of £646k.- Created & implemented an award winning charity campaign – ‘Treat CRY this Halloween’ which raised over £172k for charity, 2 years in a row, and drove sales +115%.- Delivered all McColl’s supplier and colleague events & conferences (>5 per year).
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  • Spar Uk
    Head Of Marketing & Management Information - Creative, Communication, Sponsorship, Digital, Insight
    Spar Uk Sep 2008 - Aug 2012
    Pinetown, Kwazulu-Natal, Za
    SPAR is the UK’s leading convenience store group with over 50,000 employees, nearly 2,600 stores and a turnover in excess of £2.7bn.I joined as Marketing Controller before being promoted to Head of Marketing Support and then again to take on Management Information. I reported directly into the Managing Director and was a member of the SPAR UK Board designed to help creatively and strategically steer the retail business. I lead the marketing team of 3 with responsibility for strategy, external comms (TV, Radio, Press), creative development, media strategy and buying, European and UK Athletics sponsorship, charity, digital, point of sale, trade PR, crisis & issues PR and internal communications. I also lead the management information team of 3 with responsibility for providing quality operating information and insight that demonstrated performance and enabled evidence and fact based decision making.- Created and implemented the SPAR retail sales plan which contributed to over 4% yoy sales revenue growth and improvements on key consumer measures - Delivered national, regional and local marketing which built the SPAR brand- Creatively developed TV, radio, print adverts and more.- Management of business strategy and plans with 5 RDCs and independent retailers - Competent use of all internal and external data sources- Effective budget and P&L management- Created brand guidelines, store opening guides, extranet site, new consumer website, re-signing with UK Athletics until 2013, online retailer community. - 3 year digital and sponsorship strategy - Re-signed contract with the NSPCC until 2014 - Re-tendered all agencies and signed new contracts for all key agencies- Management of Trade PR calendar ensuring constant dialogue with the trade press- Management of all potential crisis and issues for SPAR - Responsible for reporting and analysis on business performance, SPAR own brand, promotions, retail, national account, wholesalers categories and more.
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  • United Biscuits
    Senior / Group Brand Manager - Hula Hoops, Mini Cheddar, Twiglets
    United Biscuits May 2007 - Sep 2008
    London, England, Gb
    Senior Brand Manager - Mini Cheddars & Twiglets (may 2007 - January 2008)Group Brand Manager - Hula Hoops (January 2008 - September 2008)UB is a leading European manufacturer of biscuits and snacks with some of the best loved brands including McVities, Jacobs, KP, Jaffa, McCoys, Hula Hoops, Mini Cheddars & Twiglets. My role as Group Brand Manager for Hula Hoops reported into the Marketing Manager and included the management of an Assistant Brand Manager. I was responsible for brand strategy and plans, creative development and implementation for my FMCG brands. - Contribution to sales plan and budget growth figures, including Hula Hoops reaching its highest penetration (40.2%) and becoming the no. 5 brand in crisps and snacks in 2008- Leadership of strategic brand planning process including brand diagnostics and brand plans which lead to the creation of effective 2008 & 2009 plans and a 3 year brand strategy - Efficient budget and P&L management and deployment of limited marketing spend including downward negotiation of costs and leadership & management of cost release projects. - Development & implementation of new pack designs (for Mini Cheddars, Twiglets & Hula Hoops)- Development of efficient media strategy & TV campaign for Mini Cheddars including: written brief, agency management, creative development & media planning- ATL & BTL creative development (including on-pack, press, print) as well as the management of Hula Hoops creative development process resulting in 3 new TV adverts- Development of low-budget DunnHumby targeting campaign for Twiglets- Involvement and leadership (from concept to in-store) of NPD development including Multigrain Hula Hoops, Tortilla Hula Hoops, Hoops & Stars Caddy & Multigrain Mini Cheddars- Understanding and competent use of all internal and external data sources- Strategy and creative development for trade driving activity and plans
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  • General Mills Uk
    Marketing Assistant / Assistant Brand Manager / Brand Manager - Old El Paso
    General Mills Uk May 2004 - Apr 2007
    Minneapolis, Minnesota, Us
    General Mills is one of the largest food companies in the world and markets some of the best loved brands including Betty Crocker, Haagen-Dazs, Green Giant and Old El Paso.In my roles, i supported creative and strategy development, along with in store retail implementation and brand planning. Achievements:- Exceeding budgeted revenue (+23%) and penetration target (+3.5%) in spite of considerable A&CP cuts- Effective budget and P&L management including downward negotiation of costs and management of the invoices and purchase orders through SAP - Launched numerous pieces of NPD including Salsa Tortillas and the Roasted Tomato & Peppers Fajita Dinner Kit, Cooking Sauces, Tacos, Nachos etc- Leadership, development and management of a high level of below the line (BTL) activities including print advertising in the trade press (including The Grocer); trade PR, continuous packaging re-design and improvement; brand ambassadors test in ASDA; cross-sell leaflets; ingredients stickering: on minced beef and chicken to drive purchase, sampling activity - Management of the spring plan process (business review, brand planning, development and innovations)- Implementation of radio campaign: written brief, agency management, creative development, recording, media planning, communications testing and airing- Experience & exposure to TV campaigns: creative development, present at PPMs and TV shoot, media planning, IPSOS testing, play-out and putting on air- Continuous brand improvement and NPD for retail and food service- Created and delivered a summer recipe book into market: brief, creative development, photography, legalities, copy writing, recipe writing, design, printing, flow wrapping and implementation- Supported creative development, strategy and retail in store implementation
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  • New Moons
    Marketing Executive
    New Moons Jul 2003 - May 2004
    New Moons was one of the UK’s leading gift specialists. New Moons offered a compelling portfolio of highly successful licenses including Funky Friends, Sindy, Planet Happy and Afro Ken.Responsibilities:- Advertising and promotion of the Funky Friends and Sindy brands - Organising and implementing PR campaigns- Developing web based solutions- Supporting the sales teams- Analysis of the weekly sales data and marketing activity- Creative development- Strategy creation Achievements:- Strategic planning of the brands - Management and evaluation of key promotional activities - Management of the marketing budgets for Funky Friends and Sindy- Creation of a New Moons e-tailing website- Developing and updating sales prospect trackers for the UK and Europe- Developed customer propositions and integrated TTL campaigns- Delivered experiential and in-store activation- Development of brand creative and production
  • Get Real
    Student Brand Manager - Working On Lynx At Leeds University
    Get Real Sep 2002 - Jun 2003
    I spent a year as a Student Brand Manager for Lynx at Leeds University.Responsibilities:• Building a good working relationship with the student media along with local club and bar managers• Sponsoring and organising events• Communicating product quality and distributing promotional material to raise awareness of the Lynx brand • Maintaining presence on campusAchievements:• Student consumer promotions• Sampling and packaging projects for the Lynx Brand within the Leeds area• Managing the promotional budget• Evaluating the effectiveness of all promotional activity • A pro-active innovative approach to marketing Lynx products• Chartered Institute of Marketing (CIM) Career Development Award
  • Unilever
    Marketing Internship At Lever Faberge (Unilever)
    Unilever Jun 2002 - Sep 2002
    Blackfriars, London, Gb
    Unilever (Lever Faberge): started my career in Marketing with an internship at Lever Faberge (Unilvever) based in Kingston Responsibilities:• Brands including Lynx, Dove, Organics, Timotei and Sure• Developing brand strategy with the market research teams (i.e. IRI and TNS) • Helping brand managers out with specific projectsAchievements:• Project which mapped out the Health and Beauty arena, used to help with future product innovation• Inputting into the NPD process through research studies, focus groups and questionnaires whilst communicating with various departments• Promotional and quality evaluation on Dove and Vaseline
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Adam Margolin Skills

Marketing Strategy Strategy Advertising Marketing Management Retail Brand Management Fmcg Marketing Communications Business Planning Media Planning Digital Strategy Copywriting Customer Insight Business Strategy Public Relations Digital Marketing Leadership Marketing Management Market Planning P&l Management Market Research Creative Direction Brand Development Publishing Project Management Product Development Negotiation Promotions Published Author Public Speaking Performance Management Team Leadership Event Management Consumer Insights Strategy Development Strategic Brand Positioning Change Management Business Case Procurement Above The Line Below The Line Advertising Creativity Skills Media Relations Print Management Stakeholder Management Stakeholder Engagement Internal And External Communications Consumer Insight Presentations

Adam Margolin Education Details

  • Marketing Week Mini Mba With Mark Ritson
    Marketing Week Mini Mba With Mark Ritson
    Marketing
  • University Of Leeds
    University Of Leeds
    Mathematics & Management Studies (International)
  • Haberdasher'S Askes School For Boys
    Haberdasher'S Askes School For Boys
    Economics

Frequently Asked Questions about Adam Margolin

What company does Adam Margolin work for?

Adam Margolin works for Brand Champions

What is Adam Margolin's role at the current company?

Adam Margolin's current role is Fractional Chief Marketing Officer – Providing impactful marketing strategies and expert advice tailored for small/medium-sized businesses seeking the leadership of a CMO without the expense of a full-time hire..

What is Adam Margolin's email address?

Adam Margolin's email address is ad****@****ail.com

What is Adam Margolin's direct phone number?

Adam Margolin's direct phone number is 01 277 3*****

What schools did Adam Margolin attend?

Adam Margolin attended Marketing Week Mini Mba With Mark Ritson, University Of Leeds, Haberdasher's Askes School For Boys.

What are some of Adam Margolin's interests?

Adam Margolin has interest in Professional Networking, Football, International Travel, Children, Table Tennis, Reading, Theatre, Golf, Martial Arts, Disaster And Humanitarian Relief.

What skills is Adam Margolin known for?

Adam Margolin has skills like Marketing Strategy, Strategy, Advertising, Marketing, Management, Retail, Brand Management, Fmcg, Marketing Communications, Business Planning, Media Planning, Digital Strategy.

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