Adam Margolin Email & Phone Number

Bushey Heath, Hertfordshire, Gb

Brand Champions, led by Adam Margolin, offers the tactical acumen of a seasoned Chief Marketing Officer on a fractional basis, delivering bespoke strategies to ignite growth and enhance brand performance. Emphasising a personalised approach, I integrate with your team to craft and execute visionary marketing initiatives tailored to your unique business landscape. From reinvigorating brand identity to driving digital innovation, my singular objective is to steer your enterprise to new heights of success, backed by measurable results and a deep commitment to your mission.My role as a Fractional CMO is backed by a rich tapestry of marketing experience, having propelled start-ups to established enterprises towards market distinction. My LinkedIn profile chronicles a career of Fractional CMO roles, where I've applied data-driven insights and agile methodologies to spearhead branding, marketing, and customer engagement transformations. In each tenure, from Marketing Director at leading fitness brands to guiding ambitious rebrands within the retail space, I've not just led marketing teams but have reshaped marketing paradigms, driving revenue growth and forging resonant connections with diverse audiences.By partnering with a network of trusted freelancers up and down the country, I have the flexibility to work with clients from all over the world to deliver the marketing strategy, planning and resources they need without the high overheads that typically come with bigger traditional agencies.

Maia, Maia, Pt

Borehamwood, England, Gb

London, London, Gb

Cobham, Surrey, Gb

Engaged to lead the marketing for the successful launch of a brand new doggy day care centre at Battler’s Green Farm in Radlett.

Borehamwood, Hertfordshire, Gb

Awaken offered expert knowledge, advice and support to enable retailers to deliver value from its traditional and digital communication channels through the creation of partnership packages at different financial and support levels. Over the course of 6 years we launched 4 separate Media Centres for SPAR Wholesalers (A.F. Blakemore, James Hall, CJ Lang & Appleby Westwood) generating £millions in incremental income as well as supporting the national media centres for SPAR and NISA.

Milton Keynes, Buckinghamshire, Gb

The Hoxby Collective is made up of a curated community of over 400 freelance associates across 31 countries with sector expertise in multiple industries. We provide specialist teams to deliver client work across marketing, finance, HR, innovation and admin/operations. Clients include: Diageo, Johnnie Walker, Nestle, Ted Baker, The Football Association & Sport Industry Group to name but a few.For more information see: http://www.hoxby.comTo apply to join the community, please visit: http://hoxbycollective.com

Making Business Child's Play demonstrates the importance of mastering the skills and techniques we possessed as children and exhibit as parents. By identifying the parallels between what goes on at home and at work, it demonstrates how we can transfer behaviours to be more successful within a business environment. Making Business Child's Play is for people looking for practical, action oriented ideas about business behaviours in an accessible entertaining style. It is written to be read in less than two hours, ideal for your next train journey or flight. It is not written as a textbook but provides lots of insights, hints and tips across a wide variety of topics through a very personal series of stories and analogies about myself and my two young children. I have tried to creatively give people a way of re-looking at things they think they already know, but from a new innovative perspective. The book is for all types of people across all types of industries (retail, brand, FMCGor other) but is perfect for aspiring managers with young children working in an office environment. So, if you are interested in a book which takes a fresh innovative look at common subjects then this book is for you. Once you have finished reading, you will have discovered an array of practical tips and techniques giving you a changed and enriched creative perspective as a manager and/or a parent.

East Croydon, Surrey, Gb

What started as a job interview, became a 3 month part time project which lasted 21 months. From May 2016 until December 2017, I worked for The Gym Group first as the Marketing Director and then as Head of Acquisition . I helped the business transition post IPO to a more professional Marketing organisation by building the Marketing function's capabilities. During my time, I wrote the strategic marketing plan for 2 consecutive years and worked across a whole range of projects with both internal and external partners to create multiple campaigns, launch over 50 Gyms and so much more. Some highlights include: - A complete brand re-design for all creative and advertising collateral including the development of a new set of brand guidelines - Switching – focused on targeting mid-high quality Gyms and suggesting they switch to The Gym instead- ‘Get Ready for’ – a campaign targeting football, rugby, summer and weddings – pointing out the role The Gym can play in helping them get ready for the upcoming event- Student – 2x targeted student campaigns around specific gyms- Movember charity partnership (focused on Move) – generated over £52k in fundraising, a significant number of new members and some great PR. - New Year Campaign – Jan/Feb Power Period – focused on ‘real resolutions’- I was responsible for the launch of over 50 Gyms, 20+ refits and a whole host of tactical campaigns including ‘protect & defends’ (when a competitor opened).- I also spent a great deal of time supporting the local marketing needs of a diverse group of General and Regional Managers including the creation of a bespoke marketing portalThe Gym is on an exciting journey and I made a positive contribution and left Marketing (and Acquisition) in a much stronger position than when I started in May 2016. There is still so much opportunity and I look forward to seeing what happens next!

Brentwood, Essex, Gb

McColl’s Retail Group runs the UK’s largest chain of managed retail convenience and newsagent stores. It has 800 McColl’s branded UK convenience stores and 516 newsagents branded Martin’s. Sales in 2013 were £869m. As Marketing Director I was responsible for the entire retail marketing strategy and function which involved managing a team of 10 with 6 direct reports. I reported directly to the COO with responsibility with the Buying Director for overall retail product sales and profit.- Developed, implemented and managed the sales and marketing plan (including a seasonal calendar of key retail campaigns, events and themes) that contributed to year on year sales growth and improvements on key consumer measures including growing basket spend by nearly £1 in 12 months. - Created and launched Plus loyalty scheme – over 400,000 members within the first year. - Established the Media Centre which delivered £1.9m incremental income. - Created a clear brand positioning & creative identity for Martin’s and McColl’s and published the first set of brand guidelines. - Revolutionised in-store creative presentation of product, point of sale (POS) materials, store layout and presentation, including shop front, window photography and all in store activation. - Developed the McColl’s insight function which delivered continuous analysis of the competitive environment and consumer trends as well as a new store segmentation strategy - Effective budget and P&L management including downward negotiation of costs and re-tendering – savings of over £500k in the first 3 months. - Implemented major trade driving seasonal amplification campaigns including a ‘Great British Days Out’ voucher booklet which drove incremental sales of £646k.- Created & implemented an award winning charity campaign – ‘Treat CRY this Halloween’ which raised over £172k for charity, 2 years in a row, and drove sales +115%.- Delivered all McColl’s supplier and colleague events & conferences (>5 per year).

Pinetown, Kwazulu-Natal, Za

SPAR is the UK’s leading convenience store group with over 50,000 employees, nearly 2,600 stores and a turnover in excess of £2.7bn.I joined as Marketing Controller before being promoted to Head of Marketing Support and then again to take on Management Information. I reported directly into the Managing Director and was a member of the SPAR UK Board designed to help creatively and strategically steer the retail business. I lead the marketing team of 3 with responsibility for strategy, external comms (TV, Radio, Press), creative development, media strategy and buying, European and UK Athletics sponsorship, charity, digital, point of sale, trade PR, crisis & issues PR and internal communications. I also lead the management information team of 3 with responsibility for providing quality operating information and insight that demonstrated performance and enabled evidence and fact based decision making.- Created and implemented the SPAR retail sales plan which contributed to over 4% yoy sales revenue growth and improvements on key consumer measures - Delivered national, regional and local marketing which built the SPAR brand- Creatively developed TV, radio, print adverts and more.- Management of business strategy and plans with 5 RDCs and independent retailers - Competent use of all internal and external data sources- Effective budget and P&L management- Created brand guidelines, store opening guides, extranet site, new consumer website, re-signing with UK Athletics until 2013, online retailer community. - 3 year digital and sponsorship strategy - Re-signed contract with the NSPCC until 2014 - Re-tendered all agencies and signed new contracts for all key agencies- Management of Trade PR calendar ensuring constant dialogue with the trade press- Management of all potential crisis and issues for SPAR - Responsible for reporting and analysis on business performance, SPAR own brand, promotions, retail, national account, wholesalers categories and more.

London, England, Gb

Senior Brand Manager - Mini Cheddars & Twiglets (may 2007 - January 2008)Group Brand Manager - Hula Hoops (January 2008 - September 2008)UB is a leading European manufacturer of biscuits and snacks with some of the best loved brands including McVities, Jacobs, KP, Jaffa, McCoys, Hula Hoops, Mini Cheddars & Twiglets. My role as Group Brand Manager for Hula Hoops reported into the Marketing Manager and included the management of an Assistant Brand Manager. I was responsible for brand strategy and plans, creative development and implementation for my FMCG brands. - Contribution to sales plan and budget growth figures, including Hula Hoops reaching its highest penetration (40.2%) and becoming the no. 5 brand in crisps and snacks in 2008- Leadership of strategic brand planning process including brand diagnostics and brand plans which lead to the creation of effective 2008 & 2009 plans and a 3 year brand strategy - Efficient budget and P&L management and deployment of limited marketing spend including downward negotiation of costs and leadership & management of cost release projects. - Development & implementation of new pack designs (for Mini Cheddars, Twiglets & Hula Hoops)- Development of efficient media strategy & TV campaign for Mini Cheddars including: written brief, agency management, creative development & media planning- ATL & BTL creative development (including on-pack, press, print) as well as the management of Hula Hoops creative development process resulting in 3 new TV adverts- Development of low-budget DunnHumby targeting campaign for Twiglets- Involvement and leadership (from concept to in-store) of NPD development including Multigrain Hula Hoops, Tortilla Hula Hoops, Hoops & Stars Caddy & Multigrain Mini Cheddars- Understanding and competent use of all internal and external data sources- Strategy and creative development for trade driving activity and plans

Minneapolis, Minnesota, Us

General Mills is one of the largest food companies in the world and markets some of the best loved brands including Betty Crocker, Haagen-Dazs, Green Giant and Old El Paso.In my roles, i supported creative and strategy development, along with in store retail implementation and brand planning. Achievements:- Exceeding budgeted revenue (+23%) and penetration target (+3.5%) in spite of considerable A&CP cuts- Effective budget and P&L management including downward negotiation of costs and management of the invoices and purchase orders through SAP - Launched numerous pieces of NPD including Salsa Tortillas and the Roasted Tomato & Peppers Fajita Dinner Kit, Cooking Sauces, Tacos, Nachos etc- Leadership, development and management of a high level of below the line (BTL) activities including print advertising in the trade press (including The Grocer); trade PR, continuous packaging re-design and improvement; brand ambassadors test in ASDA; cross-sell leaflets; ingredients stickering: on minced beef and chicken to drive purchase, sampling activity - Management of the spring plan process (business review, brand planning, development and innovations)- Implementation of radio campaign: written brief, agency management, creative development, recording, media planning, communications testing and airing- Experience & exposure to TV campaigns: creative development, present at PPMs and TV shoot, media planning, IPSOS testing, play-out and putting on air- Continuous brand improvement and NPD for retail and food service- Created and delivered a summer recipe book into market: brief, creative development, photography, legalities, copy writing, recipe writing, design, printing, flow wrapping and implementation- Supported creative development, strategy and retail in store implementation

New Moons was one of the UK’s leading gift specialists. New Moons offered a compelling portfolio of highly successful licenses including Funky Friends, Sindy, Planet Happy and Afro Ken.Responsibilities:- Advertising and promotion of the Funky Friends and Sindy brands - Organising and implementing PR campaigns- Developing web based solutions- Supporting the sales teams- Analysis of the weekly sales data and marketing activity- Creative development- Strategy creation Achievements:- Strategic planning of the brands - Management and evaluation of key promotional activities - Management of the marketing budgets for Funky Friends and Sindy- Creation of a New Moons e-tailing website- Developing and updating sales prospect trackers for the UK and Europe- Developed customer propositions and integrated TTL campaigns- Delivered experiential and in-store activation- Development of brand creative and production

I spent a year as a Student Brand Manager for Lynx at Leeds University.Responsibilities:• Building a good working relationship with the student media along with local club and bar managers• Sponsoring and organising events• Communicating product quality and distributing promotional material to raise awareness of the Lynx brand • Maintaining presence on campusAchievements:• Student consumer promotions• Sampling and packaging projects for the Lynx Brand within the Leeds area• Managing the promotional budget• Evaluating the effectiveness of all promotional activity • A pro-active innovative approach to marketing Lynx products• Chartered Institute of Marketing (CIM) Career Development Award

Blackfriars, London, Gb

Unilever (Lever Faberge): started my career in Marketing with an internship at Lever Faberge (Unilvever) based in Kingston Responsibilities:• Brands including Lynx, Dove, Organics, Timotei and Sure• Developing brand strategy with the market research teams (i.e. IRI and TNS) • Helping brand managers out with specific projectsAchievements:• Project which mapped out the Health and Beauty arena, used to help with future product innovation• Inputting into the NPD process through research studies, focus groups and questionnaires whilst communicating with various departments• Promotional and quality evaluation on Dove and Vaseline

Mini Mba, Marketing

Bachelor Of Science (Bsc), Mathematics & Management Studies (International)

A-Levels: 1 X A, 2 X B, A-Levels: Mathematics, Geography, Economics