Margo Selby Email & Phone Number

Seasoned and creative senior marketing and communications leader with years of experience in financial services and digital transformation. Entrepreneurial with a true passion for all facets of communications and integrated marketing. Excellent written and verbal communication skills and excels in technology, content creation and communications strategy. Adept at problem solving and driving complex projects that lead to bottom-line wins. Not risk averse and an enthusiastic advocate of “what-if” approaches. Known for creativity, adaptability, driving results, an uncompromising and positive work ethic and empowering leadership approach. Skilled at building and organizing teams and resources and developing strong collaborative relationships to get the job done.Diverse experience encompassing global corporate and product marketing, project and process management, social media & website creation, comprehensive advertising campaigns, collateral development, brand management, and internal and external communications.Manage relationships with external vendors including: PR agency, marketing agencies, video and other content support.Responsible for the development and implementation of marketing initiatives supporting corporate and individual business objectives & KPIsDevelop key performance indicators to track and measure performance and build an innovative brand and cultureOversee the development of our thought leadership activities encompassing a newsletter, events and all other key communication channels including (social media, website and intranet)Manage brand strategy, campaigns, new product launches, website maintenance and content creationAdvise leadership on internal and external communications strategy and best practicesCreate and develop content to support senior executives speaking and media engagements and eventsWeb Presence Professional/Digital Marketing Specialist - SEO/SEM, responsible for establishing a strong corporate presence across Twitter & LinkedInProficient Google Adwords & Google Analytics administrator - Responsible for monitoring & generating traffic, improving keyword rankings and providing customized reportsEffectively coordinate with global businesses to create sales collateral for lead generation and client retention/*********/Find out more about Cowen here: www.Cowen.comPlease find Cowen’s terms of use here: https://bit.ly/2IHjg1N

Listed skills include Strategy, Digital Marketing, Digital Media, Business Development, and 44 others.