Margo Spiritus Email & Phone Number

United States

• Partner with CEOs, founders, and executive teams on initiatives requiring strategic insight, operational leadership, and access to a robust network. Expertise spans business strategy, marketing, communications, and.
• Marketing Strategy & Go-to-market: Multi-channel planning, market entry
• Brand Strategy: Narrative/positioning, audience insights, identity
• Executive Communications & Thought Leadership: C-level positioning, visibility, industry influence
• Strategic Communications & Reputation: Internal/external, messaging, PR strategy
• Investor & Capital Advisory: Pitch development, fundraising narrative, strategy

Los Angeles, California, US

THE BOARD is a curated community of leading executives from world class brands, agencies and startups that helps companies solve challenges, accelerate growth and transform their businesses.

New York, NY, US

Private network focused on connecting and supporting women leaders.

Los Angeles, CA, US

I worked closely with the CEO, Board, and award-winning creative agency leading a comprehensive rebrand in preparation for the organization's 20th anniversary and kickoff of $100M capital campaign.LASEC is a 501(c)(3) that acts as an economic engine and community builder for LA, helping to secure global revenue-generating events (e.g. Super Bowl, FIFA) for.

• Recruited by the studio’s Founder, a pioneering cryptographer and the first Chairman of the Bitcoin Foundation, I took on a comprehensive leadership role for both the studio and its portfolio companies. As Managing.
• Consumer Stable Coin
• Bitcoin Mining Derivative
• DeFi Lending Platform
• Web3 Marketing Tools
• Web3 Rolling Investment Fund

• As Founding CMO, I joined Lamina1, a portfolio company incubated at Studio6, to lead and shape the company's marketing and communications strategy from inception through launch, working closely with the co-founders and.
• Go-to-Market & Stakeholder Strategy: Spearheaded go-to-market initiatives, managing investor, partner, and media engagements, culminating in a high-profile launch at Coindesk Consensus, establishing Lamina1 as a.
• Executive Visibility & Thought Leadership: Directed high-level storytelling and content strategies, including white papers and executive communications, positioning Lamina1’s founders at major industry events such as.
• Strategic Communications & Media Relations: Defined the company narrative and PR strategy, securing 180+ media placements and 200M+ impressions in outlets like The New York Times, Wired, and Fast Company, with.
• Marketing Strategy & Operations: Architected the marketing infrastructure, including CRM, website, and newsletter platforms. Oversaw the selection and leadership of key external agencies (PR, social, community).
• Community Growth & Engagement: Led community-building efforts, driving rapid growth from 1,500 Discord members on day one to 10,000 within three months and scaling Twitter followers to 20,000 by launch.

• As Founding CMO, I played a key role in shaping and launching L1EF (Lamina1 Ecosystem Fund), the world’s first publicly accessible rolling ecosystem fund for a Layer 1 blockchain, incubated at Studio6. I led the fund’s.
• Fund Structuring & Development: Led the end-to-end development of the fund, establishing back-office operations in partnership with AngelList. Collaborated with general partners to source and secure LPs, driving deal.
• Marketing & Communications Strategy: Architected the fund’s brand, messaging, and positioning, crafting a compelling narrative to resonate with both investors and builders. Directed the creation of key assets.
• Ecosystem Engagement & Community Building: Spearheaded community relations and education initiatives, establishing L1EF’s presence within the broader web3 space to attract high-caliber projects and partners.
• Go-to-Market Execution: Orchestrated the fund’s launch and rollout strategy, ensuring market visibility and positioning L1EF as a premier investment vehicle in the Layer 1 and web3 ecosystem.Select Investments:
• Legitimate Tech: NFC tag-enabled products, including the connected Puma x Roc Nation sneaker.

• Engaged by the Founder and Chief Creative Officer, I served as a strategic advisor, leveraging my deep expertise in emerging technologies and web3 innovation. I provided high-level guidance on the development and.
• Web3 & Blockchain Strategy: Advised on chain and marketplace selection, minting strategy, and smart contract design to optimize the project’s market entry and long-term value in the NFT space.
• Product Development & Tokenization: Collaborated on the design of NFT collections, ensuring thoughtful integration of attributions, rarities, and innovative token mechanics to enhance collector engagement.
• Community & Ecosystem Engagement: Provided strategic direction on community-building initiatives, influencer partnerships, and engagement tactics to foster a passionate and engaged fan base.

Newport Beach, CA, US

• Engaged as a strategic advisor to the CEO and Chief Medical Officer, I brought deep expertise in building and scaling digital products, shaping market strategy, and leading marketing and communications.
• Market Positioning & Brand Architecture: Developed a refined consumer brand architecture and product positioning to differentiate SleepWatch in the competitive sleep and wellness category.
• Investor Messaging & Capital Strategy: Led the creation of compelling investor narratives, pitch materials, and strategic messaging to support fundraising and market expansion.
• Go-to-Market & Product Strategy: Advised on growth strategy to expand market share, ensuring alignment between product development, marketing initiatives, and customer needs.
• Digital Presence & Customer Engagement: Directed a full website redesign to elevate brand presence, improve user experience, and increase customer acquisition and engagement.

• Partnered with CEOs, founders, and executive leadership teams on high-impact initiatives requiring strategic insight, operational leadership, and access to a robust network of industry relationships. Extensive.
• First-of-its-kind digital art platform: Go-to-market, communications & high profile events
• AI-powered sleep optimization platform: Brand architecture, product marketing, positioning
• Layer 1 blockchain for creators: Go-to-market, communications strategy
• Layer 1 blockchain for sports & entertainment: Founder positioning, thought leadership
• Education & thought leadership: Web3, blockchain, NFTs, digital art and AI

Washington, District Of Columbia, US

• Engaged by the CEO and CMO to lead the global digital transformation of one of the largest and most respected animal welfare and conservation organizations, operating in 40 countries, ahead of its 50th anniversary..
• 150% increase in online donations, 90% lift in conversions, 20% growth in new donors, and a 40% rise in mobile engagement within six months of completion.
• Brand Strategy & Communications: Led a global rebrand and repositioning effort, introducing new storytelling frameworks to differentiate the organization. Translated into five languages.
• Marketing Optimization: Developed and executed a global online marketing and fundraising strategy, refining lead generation, conversion, consumer journey mapping, and segmentation.
• Website Development: Directed the creation of a multi-language website (10 versions in 5 languages) with a custom CMS. Led audit, gap analysis, business requirements, persona development, UI/UX design and visual.
• Organizational Design & Talent Acquisition: Designed and built a high-performing global marketing team across performance, email, communications/PR, social, content, creative, and data analytics teams.

New York, New York, US

NEW INC. is the world’s first museum-led cultural incubator, designed for creative entrepreneurs at the intersection of art, design, and technology.I joined NEW INC. to incubate Niio Art and provide strategic leadership across brand marketing, communications, and growth. In addition to my direct work with Niio, I mentored fellow members, offering.

Sacramento, California, US

• Industry-first discovery, display (4K) and monetization platform for premium digital art. Backed by L Catterton (LVMH), the leading consumer-focused private equity firm.
• Played critical role in the development of the platform, its professional tools (monetization, display & preservation) and subscription products.
• Led stakeholder communications and marketing (corporate, artists, partners, industry, media, investors). Developed narratives for content, education and social. Led global events (e.g. Sotheby's, Art Basel). Supported.
• Cultivated artist relationships (3900 works/$6M value at launch) including world famous artist Refik Anadol.

Victoria, British Columbia, CA

Stocksy (B Corp) is an artist owned premium stock photography and video agency. Stocksy was the first-of-its-kind at launch. Started by founders of istock, acquired by Getty. Worked with the co-founder/CEO as well as with senior leadership on all marketing, growth strategy and new product initiatives.

Santa Monica, California, US

• First-of-its-kind premium art marketplace featuring 50,000+ emerging artists from 90 countries with inventory valued at over $550M.
• Architected successful launch and growth of platform. Led company from pre-revenue to $1M/month.
• Built a dynamic team of 25 including high profile CTO, COO & Chief Curator. Solved complex challenges facing fast-growing global business. Implemented financial, fulfillment, customer care and operational solutions.
• Built marketing, merchandising & curation function. Grew a large and loyal audience of repeat collectors.Garnered global press coverage, launched an online art magazine and collaborated with cultural influencers.
• Led product development & business growth. Conceived and launched innovative offerings including an Art Advisory service, a B-to-B interior design program as well as an "on-demand" print solution for open editions.

Santa Monica, California, US

Selected by Board to replace CEO after 6 weeks.

US

• The first premium digital invitation and online event management platform. Led marketing, communications and business development. Managed relationship with Martha Stewart Living Omnimedia following strategic investment.
• Built a distinctive lifestyle brand. Drove go-to-market and communications garnering significant press coverage (e.g. Today Show, NYT). Led artist and designer collaborations and strategic corporate partnerships for.
• Developed monetization strategy, moving the company from “freemium” to ad supported (media & sponsorships). Activated T-Mobile & Bacardi.

New York, NY, US

New York, NY, US

• Early team member at CSTV: College Sports TV, a multi-platform media company encompassing a national TV network (live games & original shows), 250 websites, 100 VOD channels, gaming, mobile and on-campus events. Worked.
• Developed multichannel marketing initiatives for enterprise clients (e.g. Xbox, Coke, Ford & P&G) around high profile events (e.g. Final Four, Rose Bowl). Managed creative, budgets, marketing (on air, online & on.
• Led ad sales marketing for 25-person team driving 50% year-over-year revenue growth and client retention goals. Extremely well-versed in sales strategies, sponsorships and client activations.
• Drove 30% increase in traffic to CSTV.com and tune-in to network via original consumer marketing programs that included sweepstakes, promotions and on campus activations.

B.A., Political Science & French

French

Spanish: Intensive Immersion Program