Margo Spiritus Email and Phone Number
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Margo is an accomplished business leader and marketing and communications executive with a successful track record of building businesses and creating new markets.She began her career in the West Wing of the White House and most recently served as Managing Partner & CMO at a prominent venture studio, collaborating with tech pioneers, renowned futurists (Neal Stephenson), and cryptographers (Chairman, Bitcoin Foundation) to incubate and launch tech-forward (AI, web3) companies.A trusted advisor to CEOs and executive teams, Margo is a creative leader skilled at providing strategic business counsel and building scalable marketing and communications solutions as teams navigate growth, change, or crisis. Her experience spans startups (0-1), high-growth (VC/A-C & PE), as well as iconic businesses in tech, media, sports, art/culture, and health, often in complex environments. Known for her leadership in emerging tech, she has a history of driving industry firsts and contributing to three acquisitions.At Capital6, she led multi-channel marketing, stakeholder communications, brand and community for the studio, its portfolio companies and digital products. Her work amplified founder visibility, bolstered reputation, and drove engagement, directly impacting business growth. Her efforts attracted investments from tech luminaries including Reid Hoffman (LinkedIn founder) and Joe Lubin (Ethereum co-founder) and helped facilitate recruitment from Google, Magic Leap & Unity.As CEO of Saatchi Art, promoted from VP, Marketing, Margo scaled the company from pre-launch to a global marketplace featuring 50,000 artists in 90 countries and generating seven-figure monthly revenue, leading to its acquisition by NYSE: LEAF. As VP, Marketing at a VC-backed sports media company, she drove 50% revenue growth prior to its acquisition by NYSE: CBS. She also spearheaded a global digital transformation and rebrand at a world-renowned non-profit operating in 40 countries, resulting in a 150% increase in donations.Margo excels at crafting compelling narratives, telling impactful stories and leading go-to-market. Her work has driven millions in earned media (NYT, WSJ, Wired), created thought leadership opportunities (The Economist, Code), and launched initiatives tied to Art Basel, NY Fashion Week, and the NCAA Final Four.A curious, lifelong learner, art lover, and technologist, Margo was part of the New Museum’s art, design, & technology incubator. She is a certified yoga instructor who is passionate about the outdoors and has trekked Patagonia, Nepal, Peru, and the Dolomites.
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Entrepreneur In ResidenceGeorgetown UniversityUnited States -
Executive Advisor | Fractional Chief Marketing & Communications OfficerSpiritus & Co. Jan 2024 - PresentPartner with CEOs, founders, and executive teams on initiatives requiring strategic insight, operational leadership, and access to a robust network. Expertise spans business strategy, marketing, communications, and scaling startups. Drive growth and innovation across emerging and established enterprises.Expertise: • Marketing Strategy & Go-to-market: Multi-channel planning, market entry• Brand Strategy: Narrative/positioning, audience insights, identity• Executive Communications & Thought Leadership: C-level positioning, visibility, industry influence• Strategic Communications & Reputation: Internal/external, messaging, PR strategy• Investor & Capital Advisory: Pitch development, fundraising narrative, strategy• Stakeholder Engagement: Board/investor, media/analyst relations• Business Development: Partnerships, sales enablement• Organizational Design & Optimization: Team structure, agency selection -
Founding MemberWe Are The Board Jan 2024 - PresentLos Angeles, California, UsTHE BOARD is a curated community of leading executives from world class brands, agencies and startups that helps companies solve challenges, accelerate growth and transform their businesses. -
Founding MemberChief Mar 2020 - PresentNew York, Ny, UsPrivate network focused on connecting and supporting women leaders. -
Advisory Board MemberLos Angeles Sports & Entertainment Commission Apr 2019 - Apr 2024Los Angeles, Ca, UsI worked closely with the CEO, Board, and award-winning creative agency leading a comprehensive rebrand in preparation for the organization's 20th anniversary and kickoff of $100M capital campaign.LASEC is a 501(c)(3) that acts as an economic engine and community builder for LA, helping to secure global revenue-generating events (e.g. Super Bowl, FIFA) for the region. -
Managing Partner & Cmo | Marketing, Communications & Business StrategyStudio6 Apr 2022 - Jun 2023Recruited by the studio’s Founder, a pioneering cryptographer and the first Chairman of the Bitcoin Foundation, I took on a comprehensive leadership role for both the studio and its portfolio companies. As Managing Partner, I collaborated with the CEO to shape business strategy identifying opportunities, investments and partners to advance the studio's pipeline while playing a key role in selecting companies to incubate. In my role as CMO, I built and led the marketing, communications, and go-to-market for the studio and each of its portfolio companies. I developed bold brands, crafted compelling narratives, and authored critical assets, including investor materials and white papers. Additionally, I directed internal and external communications and PR strategies, while building engaged communities (e.g. Discord), and executing high-profile industry launch events.My comprehensive approach elevated studio, portfolio and executive visibility and attracted investments from tech luminaries including Reid Hoffman (LinkedIn), Joe Lubin (Ethereum), and Rony Abovitz (Magic Leap), alongside high-profile partners. Within a year, we launched three ventures, incubated five others, secured capital from top-tier investors, and recruited exceptional talent from industry leaders Google, Unity, and The Sphere, solidifying the studio's position as a leader in emerging technology.Portfolio Companies: AI Attribution Model • Consumer Stable Coin • Bitcoin Mining Derivative • DeFi Lending Platform • Web3 Marketing Tools • Web3 Rolling Investment Fund • Layer1 Blockchain For Independent Creators -
Founding Team & Cmo | Marketing, Communications & Business StrategyLamina1 Apr 2022 - May 2023As Founding CMO, I joined Lamina1, a portfolio company incubated at Studio6, to lead and shape the company's marketing and communications strategy from inception through launch, working closely with the co-founders and technical leadership on company and product direction. Lamina1 is a pioneering platform and protocol designed to drive the next era of digital content and co-creation. It empowers creators with tools and infrastructure to build, share, and monetize multimedia content across the open metaverse, enhancing fan engagement through immersive storyworlds. The company was founded by a renowned futurist Neal Stephenson and the first Chairman of the Bitcoin Foundation.Key Leadership Contributions: • Go-to-Market & Stakeholder Strategy: Spearheaded go-to-market initiatives, managing investor, partner, and media engagements, culminating in a high-profile launch at Coindesk Consensus, establishing Lamina1 as a category leader.• Executive Visibility & Thought Leadership: Directed high-level storytelling and content strategies, including white papers and executive communications, positioning Lamina1’s founders at major industry events such as The Economist, Code, and GamesBeat conferences.• Strategic Communications & Media Relations: Defined the company narrative and PR strategy, securing 180+ media placements and 200M+ impressions in outlets like The New York Times, Wired, and Fast Company, with appearances on top-tier podcasts such as Recode.• Marketing Strategy & Operations: Architected the marketing infrastructure, including CRM, website, and newsletter platforms. Oversaw the selection and leadership of key external agencies (PR, social, community), ensuring alignment with business goals.• Community Growth & Engagement: Led community-building efforts, driving rapid growth from 1,500 Discord members on day one to 10,000 within three months and scaling Twitter followers to 20,000 by launch. -
Founding Team & Cmo | Marketing, Communications & Business StrategyL1Ef Oct 2022 - Apr 2023As Founding CMO, I played a key role in shaping and launching L1EF (Lamina1 Ecosystem Fund), the world’s first publicly accessible rolling ecosystem fund for a Layer 1 blockchain, incubated at Studio6. I led the fund’s market positioning, messaging, and go-to-market strategy, working closely with the general partners to build investor appeal and establish L1EF as a trailblazer in the web3 and crypto investment landscape.L1EF provides a groundbreaking opportunity for investors and capital for innovative builders, fostering the growth of projects across the open metaverse. The fund operates in partnership with AngelList for operational infrastructure and targets high-impact ventures aligned with the Layer 1 ecosystem.Key Leadership Contributions:• Fund Structuring & Development: Led the end-to-end development of the fund, establishing back-office operations in partnership with AngelList. Collaborated with general partners to source and secure LPs, driving deal flow and pipeline development.• Marketing & Communications Strategy: Architected the fund’s brand, messaging, and positioning, crafting a compelling narrative to resonate with both investors and builders. Directed the creation of key assets, including the website and educational materials, to support investor engagement and awareness.• Ecosystem Engagement & Community Building: Spearheaded community relations and education initiatives, establishing L1EF’s presence within the broader web3 space to attract high-caliber projects and partners.• Go-to-Market Execution: Orchestrated the fund’s launch and rollout strategy, ensuring market visibility and positioning L1EF as a premier investment vehicle in the Layer 1 and web3 ecosystem.Select Investments:•Legitimate Tech: NFC tag-enabled products, including the connected Puma x Roc Nation sneaker.•0Studio: Web3 innovation lab led by renowned digital artist Krista Kim, with collaborations including LVMH and Mercedes. -
Executive Advisor | Business StrategyPortal Universe.Eth Jan 2022 - Dec 2022Engaged by the Founder and Chief Creative Officer, I served as a strategic advisor, leveraging my deep expertise in emerging technologies and web3 innovation. I provided high-level guidance on the development and launch of a groundbreaking immersive storytelling project, Portal Universe, positioning it for success in the rapidly evolving web3 and NFT landscape.Portal Universe is an innovative, multi-dimensional storytelling experience developed by an Emmy Award-winning team of Hollywood’s top creatives, including VFX artists from Iron Man, X-Men, and Lord of the Rings, alongside pioneering VR experts. Key Strategic Contributions:• Web3 & Blockchain Strategy: Advised on chain and marketplace selection, minting strategy, and smart contract design to optimize the project’s market entry and long-term value in the NFT space.• Product Development & Tokenization: Collaborated on the design of NFT collections, ensuring thoughtful integration of attributions, rarities, and innovative token mechanics to enhance collector engagement.• Community & Ecosystem Engagement: Provided strategic direction on community-building initiatives, influencer partnerships, and engagement tactics to foster a passionate and engaged fan base. -
Executive AdvisorBodymatter Apr 2020 - Mar 2022Newport Beach, Ca, UsEngaged as a strategic advisor to the CEO and Chief Medical Officer, I brought deep expertise in building and scaling digital products, shaping market strategy, and leading marketing and communications initiatives.Bodymatter is a digital health company leveraging data science, technology, and evidence-based techniques to create personalized health solutions that empower individuals to improve their wellness. The company is best known for SleepWatch, an AI-powered, data-driven sleep solution designed to enhance sleep health and quality.Key Strategic Contributions:• Market Positioning & Brand Architecture: Developed a refined consumer brand architecture and product positioning to differentiate SleepWatch in the competitive sleep and wellness category.• Investor Messaging & Capital Strategy: Led the creation of compelling investor narratives, pitch materials, and strategic messaging to support fundraising and market expansion.• Go-to-Market & Product Strategy: Advised on growth strategy to expand market share, ensuring alignment between product development, marketing initiatives, and customer needs.• Digital Presence & Customer Engagement: Directed a full website redesign to elevate brand presence, improve user experience, and increase customer acquisition and engagement. -
Executive Advisor | Fractional Chief Marketing & Communications OfficerSpiritus & Co. Apr 2020 - Mar 2022Partnered with CEOs, founders, and executive leadership teams on high-impact initiatives requiring strategic insight, operational leadership, and access to a robust network of industry relationships. Extensive expertise in business strategy, marketing, communications, and scaling startups, with a proven track record of driving growth and innovation across emerging ventures and established enterprises.Select Engagements: • First-of-its-kind digital art platform: Go-to-market, communications & high profile events• AI-powered sleep optimization platform: Brand architecture, product marketing, positioning• Layer 1 blockchain for creators: Go-to-market, communications strategy • Layer 1 blockchain for sports & entertainment: Founder positioning, thought leadership • Education & thought leadership: Web3, blockchain, NFTs, digital art and AI -
Management Consultant | Global Digital TransformationIfaw 2017 - 2019Washington, District Of Columbia, UsEngaged by the CEO and CMO to lead the global digital transformation of one of the largest and most respected animal welfare and conservation organizations, operating in 40 countries, ahead of its 50th anniversary. Entrusted with executing a comprehensive digital overhaul to strengthen the digital infrastructure, enhance marketing capabilities, and relaunch the brand for growth.Directed end-to-end strategy and execution, in partnership with C-suite leaders and global teams. Identified, hired, and led external partners (brand, creative, digital, product, tech, and legal), across a seven-figure engagement.• 150% increase in online donations, 90% lift in conversions, 20% growth in new donors, and a 40% rise in mobile engagement within six months of completion.• Brand Strategy & Communications: Led a global rebrand and repositioning effort, introducing new storytelling frameworks to differentiate the organization. Translated into five languages.• Marketing Optimization: Developed and executed a global online marketing and fundraising strategy, refining lead generation, conversion, consumer journey mapping, and segmentation.• Website Development: Directed the creation of a multi-language website (10 versions in 5 languages) with a custom CMS. Led audit, gap analysis, business requirements, persona development, UI/UX design and visual direction.• Organizational Design & Talent Acquisition: Designed and built a high-performing global marketing team across performance, email, communications/PR, social, content, creative, and data analytics teams.• Data Privacy & Compliance: Directed global online marketing compliance, including GDPR, in collaboration with General Counsel and expert external legal advisors, ensuring stringent data privacy and security standards.• Re-platforming: Led the selection and implementation of Salesforce Marketing Cloud, overseeing a complex, data-driven re-platforming process. Delivered on time and on budget. -
New Inc. | Art & Tech IncubatorNew Museum Of Contemporary Art 2016 - 2018New York, New York, UsNEW INC. is the world’s first museum-led cultural incubator, designed for creative entrepreneurs at the intersection of art, design, and technology.I joined NEW INC. to incubate Niio Art and provide strategic leadership across brand marketing, communications, and growth. In addition to my direct work with Niio, I mentored fellow members, offering high-level guidance on brand strategy, communications, growth initiatives, and fundraising to help accelerate their ventures. -
Cmo | Global Marketing, Communications & U.S. OperationsNiio Art 2015 - 2018Sacramento, California, UsIndustry-first discovery, display (4K) and monetization platform for premium digital art. Backed by L Catterton (LVMH), the leading consumer-focused private equity firm.• Played critical role in the development of the platform, its professional tools (monetization, display & preservation) and subscription products. • Led stakeholder communications and marketing (corporate, artists, partners, industry, media, investors). Developed narratives for content, education and social. Led global events (e.g. Sotheby's, Art Basel). Supported strategic partnerships (e.g. Marriott, Barco & Samsung).• Cultivated artist relationships (3900 works/$6M value at launch) including world famous artist Refik Anadol. -
Board MemberStocksy United 2015 - 2018Victoria, British Columbia, CaStocksy (B Corp) is an artist owned premium stock photography and video agency. Stocksy was the first-of-its-kind at launch. Started by founders of istock, acquired by Getty. Worked with the co-founder/CEO as well as with senior leadership on all marketing, growth strategy and new product initiatives. -
Chief Executive Officer & Board DirectorSaatchi Art (Balderton Capital & Greycroft Funded; Acquired By Nyse: Leaf) Jul 2011 - Oct 2013Santa Monica, California, UsFirst-of-its-kind premium art marketplace featuring 50,000+ emerging artists from 90 countries with inventory valued at over $550M. • Architected successful launch and growth of platform. Led company from pre-revenue to $1M/month. • Built a dynamic team of 25 including high profile CTO, COO & Chief Curator. Solved complex challenges facing fast-growing global business. Implemented financial, fulfillment, customer care and operational solutions. • Built marketing, merchandising & curation function. Grew a large and loyal audience of repeat collectors .Garnered global press coverage, launched an online art magazine and collaborated with cultural influencers (music, fashion, travel etc.). •Led product development & business growth. Conceived and launched innovative offerings including an Art Advisory service, a B-to-B interior design program as well as an "on-demand" print solution for open editions. -
Vice President Marketing & CommunicationsSaatchi Art (Balderton Capital & Greycroft Funded; Acquired By Nyse: Leaf) Jun 2011 - Jul 2011Santa Monica, California, UsSelected by Board to replace CEO after 6 weeks. -
Vice President Marketing, Communications & Business DevelopmentPingg.Com (Martha Stewart Funded; Acquired By Celebrations.Com, Owner Of 1-800-Flowers) Jul 2007 - Dec 2009UsThe first premium digital invitation and online event management platform. Led marketing, communications and business development. Managed relationship with Martha Stewart Living Omnimedia following strategic investment. • Built a distinctive lifestyle brand. Drove go-to-market and communications garnering significant press coverage (e.g. Today Show, NYT). Led artist and designer collaborations and strategic corporate partnerships for white label.• Developed monetization strategy, moving the company from “freemium” to ad supported (media & sponsorships). Activated T-Mobile & Bacardi. -
Vice President MarketingCbs Sports Jun 2005 - Jul 2007New York, Ny, Us -
Director Of Marketing & Business DevelopmentCbs Sports May 2003 - Jun 2005New York, Ny, UsEarly team member at CSTV: College Sports TV, a multi-platform media company encompassing a national TV network (live games & original shows), 250 websites, 100 VOD channels, gaming, mobile and on-campus events. Worked in a broad integrated marketing role, across consumer, ad sales and affiliate marketing, reporting directly to the CEO. Allen & Co. funded. Acquired by CBS in ’05 for $325M. • Developed multichannel marketing initiatives for enterprise clients (e.g. Xbox, Coke, Ford & P&G) around high profile events (e.g. Final Four, Rose Bowl). Managed creative, budgets, marketing (on air, online & on campus) and production.• Led ad sales marketing for 25-person team driving 50% year-over-year revenue growth and client retention goals. Extremely well-versed in sales strategies, sponsorships and client activations. • Drove 30% increase in traffic to CSTV.com and tune-in to network via original consumer marketing programs that included sweepstakes, promotions and on campus activations.
Margo Spiritus Skills
Margo Spiritus Education Details
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Smith CollegePolitical Science & French -
Sciences Po (Institut D'Études Politiques De Paris)French -
Middlebury Language SchoolsSpanish: Intensive Immersion Program
Frequently Asked Questions about Margo Spiritus
What company does Margo Spiritus work for?
Margo Spiritus works for Georgetown University
What is Margo Spiritus's role at the current company?
Margo Spiritus's current role is Entrepreneur in Residence.
What is Margo Spiritus's email address?
Margo Spiritus's email address is ma****@****ail.com
What is Margo Spiritus's direct phone number?
Margo Spiritus's direct phone number is +191775*****
What schools did Margo Spiritus attend?
Margo Spiritus attended Smith College, Sciences Po (Institut D'études Politiques De Paris), Middlebury Language Schools.
What are some of Margo Spiritus's interests?
Margo Spiritus has interest in Education.
What skills is Margo Spiritus known for?
Margo Spiritus has skills like Digital Marketing, E Commerce, Start Ups, Digital Strategy, Entrepreneurship, Strategic Partnerships, Digital Media, Marketing Strategy, Business Development, Online Advertising, Public Relations, Integrated Marketing.
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