Margot B. Email & Phone Number

New York, NY, US

• Assist the Multimedia Editor with crafting news stories, videography, and other footage needs, including editing production footage.

• Spearheaded team efforts in event production, overseeing the allocation of a $715K budget for concert production, logistics (security, emergency services, etc.), artist booking (booked A Boogie Wit da Hoodie and Flo.
• Coordinated the procurement of staging, lighting and audio equipment, security, transportation, backstage facilities for talent, and other day needs.
• Facilitated internal communication with administrative departments on campus to help plan and produce a music festival for 16,000+ attendees, including students, staff, and faculty.
• Analyzed line items in the 2022-2023 budget cycle, reconciling expenses and receipts to identify areas for improved budget allocation, resulting in a 204% increase in talent funds and more effective management of.

• Managed a $115K budget to book a headliner (COIN), supporting act (Snakehips), and opener (Coco & Clair Clair) for Cornell’s Slope Day music festival.
• Organized the selection effort for performers by soliciting feedback from Cornell’s student body (approximately 15,000 students) to maximize students’ interest in Slope Day, analyzing collected data, and drafting.
• Assisted the Executive Director during the event by creating and maintaining a run of show and contact sheets for the University stakeholders.

• Produced digital content to market and promote the Zeta Phi chapter of Alpha Chi Omega to other chapters, the Cornell community, chapter alumnae, and the general public, resulting in a 52.8% increase in Instagram.
• Standardized a cohesive message and brand aesthetic utilizing social media platforms, publications, and other collateral.
• Identified target audience segments to elevate chapter visibility via social media platforms, contributing to a 111.9% increase in audience engagement on Instagram over 90 days.

• Collaborated with writers in an editorial capacity, editing their reporting and providing grammatical and stylistic feedback.
• Attended weekly development meetings to assist writers in honing their stories through pitching/brainstorming and offering suggestions to enhance their ideation.

• Contributed to developing the Bantr app by creating television-themed discussion prompts to increase user engagement.
• Collaborated with cross-functional teams to develop succinct brand awareness campaigns via social marketing, including developing Bantr’s #TVTalk Instagram series and contributing to their #FactoidFriday Instagram.
• Completed online media influencer research, strategically identifying entertainment-focused creators to partner with Bantr and amplify their content marketing efforts.

• Created and distributed branding and marketing materials for recruitment and assisted in yearlong recruitment efforts.
• Oversaw the development, design, and build-out of the Phi chapter’s website and the creation and distribution of its semesterly newsletters.
• Promoted industry events such as film screenings and talkbacks to the Phi chapter and general Cornell student body.
• Identified and secured videography opportunities for Society members, cultivating partnerships between Delta Kappa Alpha and other professional organizations at Cornell.

• Supervised and maintained order at regular and special colony meetings and standards board meetings.
• Enforced Delta Kappa Alpha’s national constitution, colony bylaws, university policies, fraternity risk management policy, federal and state laws, fraternity code of conduct, ritual, fraternity purpose, vision, and.

• Assisted with enrollments, appointments, and communication with students via email, telephone, and online chat.
• Advised students about course content, structure and duration of programs, cost and payment options, the value of Cornell University credentials, and other program details.

• Achieved daily sales goals by providing customers with product knowledge and resolving customer concerns using the AEO Customer First selling standards.
• Performed register sales transactions quickly and accurately per established cash control procedures and customer service guidelines.
• Strengthened brand loyalty by promoting all AEO loyalty programs. Recognized by store managers for driving loyalty registration.