Margot Cornelius Email & Phone Number

New York, New York, United States

Lansing, Michigan, United States

Cape Town Area, South Africa

Redesigned institute’s website to showcase highly sought-after research making website an invaluable resource for partners and stakeholders.Used my strong understanding and utilization of social media/strategies for advancing CI’s research advocacy to civil society and policy makers. This includes extensive knowledge of social media tools and techniques for driving awareness, CI’s reputation and advocacy goals.Created messaging for press releases, advocacy campaigns, policy briefs and other communications to advance organization’s strategic goals.Managed 2018 and 2019 Child Protection Week media advocacy campaigns securing coverage on prime tv and radio shows throughout the week, numerous opinion editorials in national print media and trending social media threads with UNICEF and Save the Children.Oversaw and directed communications events, stayed abreast of new technology and developed new ideas to reach public and government audiences via networking and engagement with industry partners.Spearheaded two prestigious media workshops to train journalists on how to cover stories involving violence against children. The workshops led to an online and print series on corporal punishment and positive parenting in national media and an overall positive turnaround in media coverage. Spearheaded the media launch of the prestigious South African Child Gauge 2018—the only annual publication to report on the status of South Africa’s children. The successful media campaign generated R5 million worth of media advertising value—an increase of R2 million from the previous year.

Quantico, Va

Guided the association’s communications agenda by leading a multidisciplinary team across marketing, IT, e-commerce, and publications to form an influential taskforce to address the emerging digital trends within the association and publication space.Managed $250,000 website development contract to maintain five company websites dedicated to supporting the professional development of active-duty U.S. Marines.Developed, implemented and tracked comprehensive social media strategy to target members and prospective members.Wrote feature articles for website and association's flagship publication, Leatherneck Magazine, which were also used as marketing material to solicit donations for our Foundation.Implemented Search Engine Optimization best practices across websites to leverage the company's robust organic search success—this led to a 30% increase in organic search referral annually.Created a monthly reporting committee to assess website usage, progress toward online KPIs and basic site analytics based on impressions, revenue, CTR, and conversion rates to improve ROI.Improved website usability by using analytics and online survey feedback to guide website development decisions, which allowed us to extract the most value from expensive development hours.

Quantico, Virginia

Spearheaded the Content Creation Committee to streamline editorial and review processes for all online copy and also led to fewer errors in marketing materials and greater cohesion across departments. Managed team of four web producers and trained the team to edit video footage and conduct live streaming and social media updates from key donor events, which served as a member benefit for remote members. This saved the association thousands of dollars in video production costs. Overhauled the editorial process to check the accuracy and integrity of all online content with an adherence to publication style guides. Led the initiative to produce actionable business intel by preparing detailed website analytics reports to determine the ROI of our website investments of time and money and ensure leadership consistently received timely information to inform budgetary decision-making.

Quantico, Virginia

Managed the complicated transition from a legacy membership website to a new Drupal Content Management System and served as the website project lead within my first month at the association. Revamped the production and publication of online content by updating website style guides and training staff on the Content Management System which led to a 55% increase in pageviews to the association's online magazines—a key membership benefit. Conducted Search Engine Optimization (SEO) review of new sites and trained staff to implement SEO best practices which led to a substantial increase in page views to our main membership landing page—(1,148 pageviews in 2010 and 28,029 pageviews in 2011.) Spearheaded the crucial project to digitize company’s magazine publication library of more than 12,000 magazine articles. Access to these digital archives became the association's number one member benefit. Moderated and maintained a prominent online military forum for the Marine Corps Gazette with more than 1,700 registered users—including many thought-leaders in the U.S. Marine Corps. Created a mobile app for each magazine at no cost to the company and awarded employee of the third quarter (2012) for my efforts. Directed, produced and edited company’s centennial video at no extra cost and awarded employee of the fourth quarter (2012).

Woodbridge, Virginia

Staff reporter and regular columnist for Northern Virginia's leading news, sports, traffic and weather website with a corresponding newspaper read by military, government, and industry leaders in the metro DC area. Reinvigorated a weekly newspaper column “Windows on Faith” featuring influential faith leaders which allowed the newspaper to sell advertising targeting the faith market. Created an extensive and reliable database of local faith and community leaders to interview monthly which became a sort-after resource for reporters in the newsroom looking to cover the religion beat.

Washington, Dc

Edited comprehensive 1000-page U.S. congressional agency documents, internal technical manuals and U.S. congressional correspondence as part of an elite group of technical editors. Led team to compile media presentations for administration director's briefings to senior government officials which proved to be highly effective and led to more internal requests. Liaised with investigative, legal and economic subject matter experts to ensure that accurate terms and precise figures were used in documents slated for publication.

Springfield, Virginia

Deputy Editor for Army Times, Navy Times, Air Force Times, and Marine Corps Times, a suite of weekly newspapers targeting current and former U.S. military personnel, with a combined readership of 237,761. Curated, edited and published breaking news stories and other audience-specific content to eight websites targeting all four armed-service branches of the U.S. military. Served as the editorial liaison between managing editors, news editors, freelance writers, and photographic editors to produce multi-media packages under tight deadlines. Trained reporters to enhance print stories with multimedia content for online distribution which led to an increase in returning site visitors and reader engagement through online comments.

Schweinfurt, Germany

The U.S. Army Public Affairs Office (PAO) for the 1st Infantry Division was based in Germany's Southern Bavaria. The PAO published a weekly newspaper distributed to all U.S. servicemembers and their families stationed in the region. Wrote news, sports and feature-length stories for regional newspaper servicing four military communities in central Germany. Served as U.S. Army media liaison to German media outlets and American foreign correspondents covering the U.S. military in Europe. Wrote radio addresses for senior military staff officers and coordinated monthly television spots used on U.S. and German media outlets. Assigned news stories and daily news room tasks to three editorial assistants and reviewed their work prior to publication of a bi-weekly regional newspaper.

Bajourn, Broadcast Journalism

Activities and Societies: Rhodes Music Radio Radio Host, Student Representative Council Member, Student Newspaper ReporterAreas of Study.

Majourn, Digital Content Production

Areas of Study: > Digital Content Production > Media Ethics > Media Economics > Online Media Production > Online Content Management