- Manage team of UX Researchers, Product Designers, Content Designers. Own their career growth by creating continuous feedback mechanisms and monthly goals check ins, resulting in 4 promotions and counting!- Manage research roadmap by defining problem spaces, assessing risk tolerance, and aligning qualitative and quantitative inquires to business priorities. Set expectations with Product Management, Engineering, and Go to Market partners through creation of Research Prioritization Framework.- Ensure quality and relevance of ~15 research projects per quarter, influencing customer experience and product-led growth strategy in Acquisition, Adoption, and Monetization stages of the customer funnel.- Contribute to company strategic planning process by connecting known customer insights to 3-5 year product visions, and identifying assumptions that require further investigation.

- Owned and executed UX Research for Monetization space, including HubSpot's freemium and 14-day trial experiences, the pricing page, and in-app upgrade experiences.- Operationalized and scaled UX research so that Product Managers, Product Designers, and Content Designers could self-serve and use UX research methods to answer tactical design questions and build empathy for the customer needs.- Led mixed methods qualitiative and quantitative assessment of the in-app upgrade experience, which resulted in defining a multi year plan to increase non-commissioned revenue for the business.- Presented to C-level executive team on the freemium user insights to demonstrate how the Growth team's product strategy will help HubSpot provide value to large volumes of small businesses.

Project highlight:Collaborated with Product Analytics to explore how to scale HubSpot's freemium monetization strategy to drive non-linear growth. My insights led to a series of changes to the HubSpot experience, including personalization of the UX based on familiarity with CRM usage. Through this research, I also uncovered the opportunity to create a new GTM motion for selling to the low end of market that reduced CAC and helped reduce cognitive load for prospects evaluating a paid plan.

Advising on feature roadmap for a 0 to 1 AI UX research tool from company's stealth stage through the recent closed beta launch.

•Led research and design thinking activities for exploratory research project, including: -Development of research plan, recruit screener and interview guide - Synthesis of data into insights and Jobs to be Done - Brainstorming and ideation activities•Presented project results and recommendations to Fidelity Leadership Operating Committee

- Moderated remote and in-person usability studies and user interviews- Led and participated in internal design sprints and design thinking workshops- Synthesized results from studies and identified key takeaways for implementation

• Conducted in-field user workshops with clinical staff to identify communication goals and needs• Rounded hospital units to assess current technical environment and communication processes • Designed and evaluated new communication workflows for care teams to meet AHA guidelines, improve patient care, and increase adoption of the Imprivata Cortext product• Provided project management, training, and consultative services for hospital IT administrators• Gathered end user feedback and collaborate with Engineering/PM to propose feature enhancements • Designed professional services offerings for sales to hospitals across the country• Wrote blog posts and whitepapers on deployment best practices to improve ROI and host webinars for current customers and prospects

• Provided project management and consultative services for hospitals deploying Imprivata Cortext, a secure communications system• Developed and deliver training to customer IT and project teams• Organized and lead on-site deployment to end users

• Provided project management and consultative services for hospitals deploying Imprivata Cortext, a secure communications system• Developed and deliver training to customer IT and project teams• Organized and lead on-site deployment to end users

• Met with college students individually on a weekly basis to identify and review their goals and inspirations for quitting smoking via motivational interviewing• Discussed relapses with participants to empathize with their challenges and adjust their strategies to quit• Conducted phone screens to introduce study and determine eligibility of participants• Contacted college health services offices to partner and recruit participants• Uploaded and recorded data from participants

• Controlled waitlist and dining room flow • Greeted customers, answered phones, took reservations

• Edited and wrote content for company blog • Researched upcoming local events/conferences and contacted organizers • Prepared customers for bike tours and rentals • Greeted customers, answered phones, took bike reservations

Created and prepared stimuli for studies of ERP reactions to different types of verbsAnalyzed and recorded results from online surveysPrepared participants for study and monitored ERP waves while studies took place

• Prepared rooms and took patient vitals before surgery • Guided patients to and from surgery • Cleaned and sterilized instruments used in surgery