Margot Lopez is a distinguished UX researcher and strategist with deep expertise in a variety of research methods and tools, adept at transforming complex data into actionable insights and strategic narratives. Her tenure at Dell Technologies showcased her leadership in UX research. She significantly contributed to digital strategy and user experience enhancements, particularly in the B2B sector. Margot's career trajectory, spanning roles from communications and marketing to leading UX research, demonstrates her exceptional ability to drive innovation, foster stakeholder relationships, and craft compelling stories from data, earning her recognition as a visionary leader in her field.SkillsMargot Lopez, a senior user researcher, has skills that significantly impact three key areas:Strategic Research and AnalysisMargot excels at using various research methods, such as user interviews and usability testing, to generate deep insights and strategically align these with creative and business goals.Storytelling and Data SynthesisShe has a unique ability to weave complex data into compelling narratives, making insights accessible and actionable for stakeholders, which enhances decision-making and strategy development.Leadership and CollaborationMargot is recognized for her excellent communication and leadership skills. She has a natural ability to lead and inspire teams, foster collaboration, and drive impactful research initiatives.Research Methods: User Interviews, Usability Testing, Prototype Testing, Surveys and Questionnaires, Card Sorting, Task Analysis, Maxx Diff, UEQ, Contextual Inquiry, Balanced Comparison Testing, and Diary Studies. Research Tools: User testing, Optimal Workshop, User Interviews, Maze, and conducting asynchronous testing via Zoom. Content Square, Figma / Figjam, Miro.