Margot Whitney, Ms, Rd, Ldn Email & Phone Number

Boston, Ma, Us

• Conduct comprehensive nutrition assessments and follow-ups for veterans at nutrition risk, and provides nutrition interventions utilizing Nutrition Care Process• Interpret patient medical records pertinent to the patient’s nutrition care to determine risk, assess nutrition status, and develop specialized care plans to address several disease specific processes• Calculate nutritional requirements (calories, protein, carbohydrates, lipids, vitamins/minerals, electrolytes and fluid) based on disease specific needs, while considering necessary diet restrictions and food/drug interactions• Provide nutrition education and counseling for veterans and families while considering cultural, religious, educational, economic, and medical state• Work collaboratively with interdisciplinary care team to advise on nutrition recommendations, goals, and efficacy of nutrition therapy• Discuss pertinent findings and recommendations for comprehensive patient treatment plans

Consistently exceeded page view targets, average social shares, and email subscribers, through articles written for WordStream’s company blog, which has over one million monthly unique visitors. To read posts visit this webpage: https://www.wordstream.com/margot-da-cunha-3549

Greater Boston Area

• Planned and led focus groups for students adhering to special diets (e.g. vegan, gluten-free, allergens) • Worked closely with the RD to communicate and assist with students who have special dietary needs• Collaborated with managers and staff to create menu items adhering to healthy dietary guidelines• Designed marketing materials for current and new dining initiatives• Led plant-forward eating initiative to encourage students to consume more plants, grains, and healthy fats • Created, scheduled, and evaluated social media content related to nutrition and eating healthy • Created vegan/vegetarian newsletter to provide tips to eat more of a variety of balanced meals/snacks on campus

Boston, Massachusetts, United States

• Worked with the RDs at Boston-based private practice, Hub Healthy, to create and implement marketing campaigns• Developed content calendars to publish articles on the latest scientific findings in nutrition, healthy recipes, and lifestyle tips. Created social media content related to nutrition and the Hub Healthy brand

• Served as the first Customer Success member to build strong relationships with Wistia’s highest value customers• Managed a book of 180 high-value customers guiding them through the entire customer life-cycle including onboarding, implementation, account growth, and on-going support and consulting on their video and marketing strategies• Built out an onboarding process to ensure new customers are successful using the software in their first 90 days. • Conducted one-on-one training calls, created documentation to cater to the customer’s goal(s), and live trainings• Built strong relationships with customers to ensure their success, as well as created advocates of the Wistia brand leading them to participate in co-marketing webinars, case studies, and user conferences• Shared on-going feedback to the product team on ideas and enhancements to ensure a better experience for customers • Presented to a crowd of 200+ attendees at SupConf NYC on The Value of Meeting Customer In-Person, presented to a crowd of 60+ at WisitaFest on How to 3X Your Video Play, Engagement, and Conversion Rates, presented to a crowd of 200+ attendees at SMX West in San Jose, CA on Applying Psychology to 3X Ad Engagement

• Created high-quality content WordStream’s company blog, which has over one million monthly unique visitors• Guest blogged for Search Engine Journal and socialmediatoday.com to drive exposure to the WordStream brand• Provided on-going thought leadership through running external webinars with colleagues and partners, leading classes for Marketing Profs, and hosting WordStream’s Ask The Experts series• Created resources to increase brand awareness, drive leads and subscribers (guides, e-books, white papers, case studies, etc.)• Presented to a crowd of 200+ attendees at SMX East in New York, NY on Psychological Ad Copy Hacks, presented to a crowd of 200+ attendees at SMX Advanced in Seattle, WA on Mobile CRO tactics, presented on a panel to PPC industry experts at HeroConf in Portland, OR on B2B paid search tactics• Collaborated with sales, client services, product marketing, and external influencers to produce relevant content that meets the needs of both key stakeholders and the WordStream audience• Assisted in the content creation and strategy for WordStream’s social media channel’s (LinkedIn, Twitter, Facebook etc.)• Named the 25th most influential PPC expert in 2015 by Hanapin Marketing

Greater Boston Area

• Provided on-going strategic consulting to WordStream clients managing AdWords and Bing search marketing campaigns• On-boarded new customers to the WordStream Advisor software with personalized training calls, documentation created to cater to the client’s goal(s), and live training hangouts and webinars • In April of 2014 headed up the onboarding team to focus solely on the training process to create a more personalized, goal-focused experience for each new customer • Created and executed customer webinars and hangouts on various pay-per-click topics • Provided feedback to the product team on ideas and enhancements that will provide customers with a better experience • Built-out and restructured customers AdWords campaigns to improve key metrics

Stamford, Ct

• Created content and managed the Indeed U.S. accounts for Twitter, Facebook, LinkedIn, Google+, YouTube, and the company blog• Increased Facebook likes by 186%, grew Twitter followers by 52%, drove 100% increase of unique visitors to the company blog, and increased aggregated social reach by 112% in under a year • Compiled monthly reports that analyze the success and growth of social channels and its impact on Indeed.com • Responded to PR inquiries from journalists of major news outlets such as Forbes, Business Insider, U.S. News, etc. to include Indeed data in online and print articles • Assisted with the production of Indeed webinars and email campaigns, and updated the data and language of Indeed sales decks • Prepared weekly reports of company and competitor earned media, and compiled a list of weekly “hot topics” to help sales and client service representatives further engage their prospects and clients • Managed customer testimonial, and assisted with the production of client case studies• Collaborated with the events team to identify and execute speaker opportunities at industry conferences across the U.S. and abroad

Westport, Ct

• Generated leads for prospective customers and assisted current customers• Created company newsletters, direct mail and email marketing campaigns • Created and presented PowerPoint presentations to inform the sales team of the ever-changing healthcare industry

Norwalk, Ct

• Generated leads through email marketing and cold calling, communicated with clients, assisted in creative projects, and participated in client meetings

Masters In Science With A Concentration In Food And Nutrition, Coordinated Program, Food Science

Bachelor Of Arts, Communications, Journalism And Studio Art

Activities and Societies: Lamda Pi Eta (Communications Honor Society), Cum Laude

Study Abroad Fall 2010 Semester, History, Photography, Chemistry, Italian

Education record

Activities and Societies: National Honor Society, Best Buddies, A World of Difference 6/2008 Advanced Placement Photography. College.