Margo Westfall Email & Phone Number

Austin, Tx, Us

Austin, Tx, Us

As part of the Change Management Team in Strategic Business Operations for Medicaid and CHIP Services, I facilitate strategic communications planning and the development of messaging and content for varying stakeholder groups.

Aalborg, Dk

I was responsible for strategizing and executing communications programs, creating effective messaging and content, and leading public relations for the company’s industry leading liquid cooling technologies and sim racing products. I managed outbound marketing communications activities for Asetek's Gaming & Enthusiasts and Data Center business segments, while collaborating on Asetek SimSports go-to-market programs. • Developed and implemented outbound campaigns across mediums, including message and content development, public relations, tradeshows, and influencer and community engagement activities • Led effective go-to-market co-marketing programs with OEM Partners including Dell-Alienware, ASUS ROG, EVGA, MSI, Phanteks, Razer and Sapphire, dramatically increasing visibility and preference • Rebranded company and developed and implemented new messaging and content across mediums, including a new website, intranet, social media channels, videos and events

I provided marketing, rebranding and public relations expertise and services to drive brand awareness and market engagement with the start-up's innovative Spin-Transfer Torque (STT) MRAM technologies. I was brought in to define and execute a marketing communication strategy to elevate the brand and introduce MRAM technologies and devices to the marketplace, for the purpose of obtaining licensing partners. I was able to complete this project in approximately eight months. • Elevated the company's brand identity to fully express the value of its vision and the benefits of its technologies, culminating in licensing agreements with Applied Materials and ARM • Defined and executed communications strategy that included developing and publishing company, technology, and device narratives; creating a new website; developing and implementing public and industry analyst relations programs; and advancing thought-leadership through contributed articles and speaking engagements

San Jose, California, Us

I created corporate brand narrative/messaging and thought-leadership content while leading global public relations strategy and execution. • Elevated corporate narrative to fully express the value of the company’s vision and the benefits of its optical transmission equipment and transport technologies• Raised awareness and brand affinity by developing effective outreach strategies including drafting and publishing executive blogs; up-leveling the corporate presentation; and supporting the industry analyst relations program• Led global public relations program that included product launch and customer endorsement campaigns• Expanded thought-leadership awareness by tripling contributed articles and more than doubling case studies

I developed and implemented communications strategies that took start-up from stealth mode to full visibility and adoption of the company's low-power CMOS processor technologies. I left the company as its technology and IP was being sold to a licensee, before the company closed.• Garnered exceptional visibility resulting in increased customer engagement by defining and executing effective marketing campaigns that included creative public relations programs, content development, and digital presence• Drove awareness by obtaining press coverage over multiple years in The Economist, Wall Street Journal, Venture Beat, GigaOm, IEEE Micro, MIT Technology Review, and various technical and trade publications• Elevated the market perception of the company's process and circuit technologies by creating compelling narratives that resonated with industry analysts, journalists, investors, and customers

Fremont, Ca, Us

I defined, developed, and tracked impact of communications strategies to increase the awareness of the company's semiconductor and software DSL and communications processor products.• Enhanced the company's reputation globally by dramatically increasing industry analysts' report coverage, expanding thought=leadership through speaking engagements and articles, and by garnering positive press• Improved product promotion and awareness by redesigning website, creating compelling content, and launching email marketing lead-gen campaigns• Elevated the company's image by developing new brand identity and implementing across new website, social media channels, and global sites• Managed technical writing team ensuring the development and publication of hardware and software documentation coincident with new product unveiling

Led public relations and defined and developed corporate communications and employee communications programs for the company's semiconductor and software products for storage and networking.• Repositioned the company into new markets by retooling the corporate narrative across website, annual report, and corporate presentations; led internal communications blog program• Maximized global visibility of corporate and product news by effectively managing global public relations program

I defined and executed global marketing communications and public relations strategies.• Launched, rebranded and took the company public after the spin-off from National Semiconductor• Repositioned the company as a power semiconductor provider, ultimately leading communications strategy for all product lines (Analog, Discrete, Logic and Memory)• Elevated global awareness through creative public relations, advertising, website and event strategies• Integrated multiple acquisitions, developing and implementing communications strategies as well as presence across digital assets• Led, motivated and developed a highly effective marketing communications team

I managed the marketing communications strategy and execution for the Discrete Products Group, and was part of the spin-off team with the re-emergence of Fairchild Semiconductor in March 1997. While at National Semiconductor I held a number of positions, including Business Marketing Manager; Marketing and Communications Manager; Account Manager and Innovative Service Manager for the Dynacraft division; Sr. Technical Trainer for the North America Customer Service Center; and Customer Service Specialist.

Masters, Business Administration

Search Engine Optimization; Building, Scaling And Managing Digital Marketplaces

B.A., English