Margo Westfall

Margo Westfall Email and Phone Number

Strategic Communications Lead @ Texas Health and Human Services
Austin, TX, US
Margo Westfall's Location
Austin, Texas Metropolitan Area, United States, United States
Margo Westfall's Contact Details

Margo Westfall work email

Margo Westfall personal email

About Margo Westfall

Accomplished communications manager noted for ability to strengthen high-tech company brands, increase company and product awareness, and drive preference. Ability to define strategy and translate it into positioning and branding plans, communications and PR programs, and go-to-market campaigns. Proven track record working in fast=paced established and startup environments.Career highlights:- Drove broad awareness of Asetek's liquid cooling technology and sim racing hardware as the preferred enablers for next-level immersive gaming experiences- Took two startups (SuVolta and Spin Memory) from stealth mode/early stage awareness to full visibility, culminating in licensing deals/partnerships with Fujitsu Semiconductor, ARM and Applied Materials- Advanced reputations and awareness of multiple established high-tech companies by defining and executing communications strategies that included creative PR plans, customer advocacy programs, and go-to-market campaignsSkillset: Corporate Communications | Marketing Communications | Public Relations | New Product Intro & Go-To-Market Communications | Partner Marketing | Messaging & Content Creation | Thought-Leadership Advancement | Customer Advocacy | Branding | Project/People/Budget ManagementHighly collaborative and creative thinker with a bias towards action. Exceptional communications skills.

Margo Westfall's Current Company Details
Texas Health and Human Services

Texas Health And Human Services

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Strategic Communications Lead
Austin, TX, US
Employees:
5
Margo Westfall Work Experience Details
  • Texas Health And Human Services
    Strategic Communications Lead
    Texas Health And Human Services
    Austin, Tx, Us
  • Texas Health And Human Services
    Strategic Communications Lead
    Texas Health And Human Services Jun 2023 - Present
    Austin, Tx, Us
    As part of the Change Management Team in Strategic Business Operations for Medicaid and CHIP Services, I facilitate strategic communications planning and the development of messaging and content for varying stakeholder groups.
  • Asetek
    Senior Marketing Manager
    Asetek Aug 2018 - Jun 2023
    Aalborg, Dk
    I was responsible for strategizing and executing communications programs, creating effective messaging and content, and leading public relations for the company’s industry leading liquid cooling technologies and sim racing products. I managed outbound marketing communications activities for Asetek's Gaming & Enthusiasts and Data Center business segments, while collaborating on Asetek SimSports go-to-market programs. • Developed and implemented outbound campaigns across mediums, including message and content development, public relations, tradeshows, and influencer and community engagement activities • Led effective go-to-market co-marketing programs with OEM Partners including Dell-Alienware, ASUS ROG, EVGA, MSI, Phanteks, Razer and Sapphire, dramatically increasing visibility and preference • Rebranded company and developed and implemented new messaging and content across mediums, including a new website, intranet, social media channels, videos and events
  • Spin Memory (Previously Spin Transfer Technologies)
    Sr. Manager, Communications
    Spin Memory (Previously Spin Transfer Technologies) Jan 2018 - Aug 2018
    I provided marketing, rebranding and public relations expertise and services to drive brand awareness and market engagement with the start-up's innovative Spin-Transfer Torque (STT) MRAM technologies. I was brought in to define and execute a marketing communication strategy to elevate the brand and introduce MRAM technologies and devices to the marketplace, for the purpose of obtaining licensing partners. I was able to complete this project in approximately eight months. • Elevated the company's brand identity to fully express the value of its vision and the benefits of its technologies, culminating in licensing agreements with Applied Materials and ARM • Defined and executed communications strategy that included developing and publishing company, technology, and device narratives; creating a new website; developing and implementing public and industry analyst relations programs; and advancing thought-leadership through contributed articles and speaking engagements
  • Infinera
    Sr. Manager, Corporate Marketing
    Infinera Oct 2014 - Nov 2017
    San Jose, California, Us
    I created corporate brand narrative/messaging and thought-leadership content while leading global public relations strategy and execution. • Elevated corporate narrative to fully express the value of the company’s vision and the benefits of its optical transmission equipment and transport technologies• Raised awareness and brand affinity by developing effective outreach strategies including drafting and publishing executive blogs; up-leveling the corporate presentation; and supporting the industry analyst relations program• Led global public relations program that included product launch and customer endorsement campaigns• Expanded thought-leadership awareness by tripling contributed articles and more than doubling case studies
  • Suvolta
    Director, Marketing Communications
    Suvolta Jan 2011 - Oct 2014
    I developed and implemented communications strategies that took start-up from stealth mode to full visibility and adoption of the company's low-power CMOS processor technologies. I left the company as its technology and IP was being sold to a licensee, before the company closed.• Garnered exceptional visibility resulting in increased customer engagement by defining and executing effective marketing campaigns that included creative public relations programs, content development, and digital presence• Drove awareness by obtaining press coverage over multiple years in The Economist, Wall Street Journal, Venture Beat, GigaOm, IEEE Micro, MIT Technology Review, and various technical and trade publications• Elevated the market perception of the company's process and circuit technologies by creating compelling narratives that resonated with industry analysts, journalists, investors, and customers
  • Ikanos Communications, Inc.
    Director Of Marketing Communications
    Ikanos Communications, Inc. Jul 2006 - Jan 2011
    Fremont, Ca, Us
    I defined, developed, and tracked impact of communications strategies to increase the awareness of the company's semiconductor and software DSL and communications processor products.• Enhanced the company's reputation globally by dramatically increasing industry analysts' report coverage, expanding thought=leadership through speaking engagements and articles, and by garnering positive press• Improved product promotion and awareness by redesigning website, creating compelling content, and launching email marketing lead-gen campaigns• Elevated the company's image by developing new brand identity and implementing across new website, social media channels, and global sites• Managed technical writing team ensuring the development and publication of hardware and software documentation coincident with new product unveiling
  • Lsi Logic
    Director, Corporate Communications
    Lsi Logic Jan 2006 - Jun 2006
    Led public relations and defined and developed corporate communications and employee communications programs for the company's semiconductor and software products for storage and networking.• Repositioned the company into new markets by retooling the corporate narrative across website, annual report, and corporate presentations; led internal communications blog program• Maximized global visibility of corporate and product news by effectively managing global public relations program
  • Fairchild Semiconductor Corporation (Spin=Off Of National Semiconductor)
    Director Of Integrated Marketing; Director Of Marketing Communications; Business Marketing Manager
    Fairchild Semiconductor Corporation (Spin=Off Of National Semiconductor) Mar 1997 - Aug 2005
    I defined and executed global marketing communications and public relations strategies.• Launched, rebranded and took the company public after the spin-off from National Semiconductor• Repositioned the company as a power semiconductor provider, ultimately leading communications strategy for all product lines (Analog, Discrete, Logic and Memory)• Elevated global awareness through creative public relations, advertising, website and event strategies• Integrated multiple acquisitions, developing and implementing communications strategies as well as presence across digital assets• Led, motivated and developed a highly effective marketing communications team
  • National Semiconductor
    Business Marketing Manager And Various Communications, Sales & Customer Service Positions
    National Semiconductor 1988 - Mar 1997
    I managed the marketing communications strategy and execution for the Discrete Products Group, and was part of the spin-off team with the re-emergence of Fairchild Semiconductor in March 1997. While at National Semiconductor I held a number of positions, including Business Marketing Manager; Marketing and Communications Manager; Account Manager and Innovative Service Manager for the Dynacraft division; Sr. Technical Trainer for the North America Customer Service Center; and Customer Service Specialist.

Margo Westfall Skills

Product Launch Public Relations Web Marketing Event Management Web Development Product Marketing Marketing Communications Strategic Partnerships Product Management Marketing Strategy Semiconductors Positioning Cross Functional Team Leadership Messaging Integrated Marketing Competitive Analysis Product Development Go To Market Strategy B2b Marketing Business Development Start Ups Strategy Content Development B2b Marketing Corporate Communications Strategic Communications Press Releases Social Media Internal Communications Management Thought Leadership Trade Shows Market Planning Analyst Relations Brand Awareness Brand Development Lead Generation Multi Channel Marketing Marketing Management Mergers And Acquisitions Direct Marketing Digital Marketing Content Management Email Marketing Corporate Branding Online Marketing Demand Generation Business To Business Sem

Margo Westfall Education Details

  • The University Of Dallas
    The University Of Dallas
    Business Administration
  • Stanford University
    Stanford University
    Scaling And Managing Digital Marketplaces
  • The University Of The South
    The University Of The South
    English

Frequently Asked Questions about Margo Westfall

What company does Margo Westfall work for?

Margo Westfall works for Texas Health And Human Services

What is Margo Westfall's role at the current company?

Margo Westfall's current role is Strategic Communications Lead.

What is Margo Westfall's email address?

Margo Westfall's email address is ma****@****tek.com

What schools did Margo Westfall attend?

Margo Westfall attended The University Of Dallas, Stanford University, The University Of The South.

What are some of Margo Westfall's interests?

Margo Westfall has interest in Education.

What skills is Margo Westfall known for?

Margo Westfall has skills like Product Launch, Public Relations, Web Marketing, Event Management, Web Development, Product Marketing, Marketing Communications, Strategic Partnerships, Product Management, Marketing Strategy, Semiconductors, Positioning.

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