SUMMARY: Teach undergraduates in Brand Management and Marketing in Textiles (College of Textiles) with a focus on research methods, marketing strategy and supply chain management for apparel and textiles. Teach and direct doctoral research in Textile Technology Management (TTM). Doctoral Research: CSR in global apparel supply chains; novel models for consumption; measurement of industry competitiveness & machine learning for marketing. Personal Research: novel marketing research methods (data mining, machine learning, social media), sources of competitive advantage in textiles, marketing strategy, environmental & societal impacts of apparel production and consumption.