Laura Holtslag Alvarez

Laura Holtslag Alvarez Email and Phone Number

Design Strategy and Communications Lead @ Freshis
Spain
Laura Holtslag Alvarez's Location
Madrid, Community of Madrid, Spain, Spain
Laura Holtslag Alvarez's Contact Details

Laura Holtslag Alvarez work email

Laura Holtslag Alvarez personal email

n/a
About Laura Holtslag Alvarez

Enthusiastic, creative, and inquisitive. I'm always looking for new challenges and new learning experiences, especially through exploration and travel.Throughout the four year bachelor in design, I realised my passion to work towards a more sustainable world through design, research, and narrative. Our own success as people is intrinsically aligned with the wellbeing of our natural environment, and we need to fight and take more measures to preserve and improve the world around us.Resilience, working hard, and creative thinking skills are key. My love for travel in combination with experience living in countries such as Spain, The Netherlands, Mexico, and the UAE, provide unique insights and understandings of peoples and cultures across a broad spectrum.I believe empathy is important in every facet of life, but especially as a designer, the ability to empathise with others, the world around us, and those who are not able to advocate for themselves is paramount.

Laura Holtslag Alvarez's Current Company Details
Freshis

Freshis

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Design Strategy and Communications Lead
Spain
Website:
freshis.com
Employees:
6
Laura Holtslag Alvarez Work Experience Details
  • Freshis
    Design Strategy And Communications Lead
    Freshis
    Spain
  • Freshis
    Creative And Content Designer
    Freshis
    Spain
  • Teresa Sapey + Partners
    Designer
    Teresa Sapey + Partners Sep 2024 - Present
    Madrid, Community Of Madrid, Spain
  • Jordana Ceramics
    Ceramic Studio Intern
    Jordana Ceramics Jun 2023 - Jul 2023
    The Hague, South Holland, Netherlands
    Improving my ceramics skills and knowledge and performing various logistical tasks in the studio.In this position I learned how to prepare the studio for classes and workshops, such as preparing clay for throwing, mixing glazes, and mass-glazing the bisque fired pots for the students. Furthermore, I got to participate in many 'behind the scenes' activities such as filling and emptying the kilns, recycling clay, and cleaning and repainting the kiln plates to sustain their durability.During this internship I worked four days a week for a month and a half, and received two hours of instruction and practice time per day, to develop my own throwing skills. In this time I mastered how to center the clay on the wheel, making plates, bowls, pots with a lid, mugs, and plant pots.I also got the opportunity to learn more about engobe, as I was present when Jordana first introduced decorating and coloring with engobe to her workshops. Besided mixing and storing, samples were created and documented as examples for the students to see.
  • Injection Magazine
    Graphic Design Intern
    Injection Magazine Aug 2022 - Feb 2023
    London, United Kingdom
    Working closely with the social media team to create interesting visual content, delivering a strong on-brand presence across different platforms and increasing engagement.My role as graphic design intern entailed designing and creating illustrations to accompany articles on current events, as well as aiding the brainstorming, mindmapping, and designing phases for the rebranding of the INJECTION website.A key experience this internship provided me with was leading the 2022 Halloween project. In this position I headed the collaboration with another female led magazine, the 7HeartsArchive, managing communication channels, resources, and timing. From there, the production of the project was a joint effort to ideate, direct, and film. To read more about this project, check out projects listed below.
  • El Sorbo Cocktails
    Customer Relations Manager
    El Sorbo Cocktails Sep 2022 - Dec 2022
    Madrid, Community Of Madrid, Spain
    Primary contact point for customers, improving customer loyalty, managing reservations and capacity, presenting of concept and brand to customers, handling queries and disputes, in Spanish.As my fourth job in the hospitality business, being a CRM was a natural position to help enhance my communication and interpersonal skills. El Sorbo is an intimate space, where many of the customers are regulars and as such, maintaining these relationships was one of my main roles. Besides which, as new customers would peak their head through the door on a daily basis, sharing El Sorbo's concept and vision in a engaging manner was paramount.I gained experience in logistical management through organising the list for incoming customers, as well as managing entrance as the space reached capacity. My previous experience as bartender and waitress provides me with an acute attention to detail and ability to anticipate needs of the customers and of my colleagues, allowing me to provide assistance and enhance customer experience. Moreover, my cross-functionality made me an ideal candidate to fulfil a variety of roles.
  • Ieu Labs
    Design Intern
    Ieu Labs May 2021 - Jun 2021
    Segovia, Castilla And Leon, Spain
    Redesigning online presence of a local library in Segovia (Casa de La Lectura), including logo redesign and animation, website redesign, orientation map, design of brochure, and poster design.In this primary role as a design intern, I underwent the design process to aid the redesign and rebranding of Casa de La Lectura that accompanied the library's new project of Casetas de Verano. During their implementation of these seasonal access points placed in various parks, our team went to various touchpoint meetings with representatives of the library, allowing us to learn how to ask critical questions to understand their needs and vision. In order to improve the reach and interaction of their online access points, I completed an analysis of their website and social media platforms, identifying points for improvement in order to provide layout and design alternatives based on the functionality and purpose of the platform they were using. As part of raising awareness for this project, I created a brochure and orientation map sharing information on how to use the casetas and how to find them, along with designing logos for the initiative and creating an animation combining the original logo to the new. Furthermore, this role allowed me to work on poster and mockup creation.

Laura Holtslag Alvarez Education Details

Frequently Asked Questions about Laura Holtslag Alvarez

What company does Laura Holtslag Alvarez work for?

Laura Holtslag Alvarez works for Freshis

What is Laura Holtslag Alvarez's role at the current company?

Laura Holtslag Alvarez's current role is Design Strategy and Communications Lead.

What is Laura Holtslag Alvarez's email address?

Laura Holtslag Alvarez's email address is la****@****his.com

What schools did Laura Holtslag Alvarez attend?

Laura Holtslag Alvarez attended Ie University, Universidad Anáhuac Mexico Norte, International School Of The Hague, American Community School Of Abu Dhabi.

Who are Laura Holtslag Alvarez's colleagues?

Laura Holtslag Alvarez's colleagues are Elena Delgado Mingueza.

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