My tasks as technical marketing specialist are:• Implement tools for data collection and performace improvement like Adobe analytics, Adobe Target, marketing pixels, Qualtrics, etc. via tag manager system• Custom tracking implementations with javaScript• Analytics QA automation with ObservePoint and javaScript• UAT of data collection with Chrome DevTools, Adobe Experience Cloud Debugger, Omnibug• Dashboard creation with Adobe Analytics and Tableau• ETL development with Python and SQL• Definition and implementation of AB tests with Adobe Target, trough javaScript, CSS3 and HTML5• Training to users of several digital marketing tools

• Development of an analytical tool for management analisis• Definition, estimation and planning of the new application features• Ensure the technical feasibility of UI/UX designs• Analysis and improvement of page performance and user experience

I worked for SEAT and CaixaBank assuming these tasks:• Implement the data model (data layer) with Tealium and Adobe Analytics• Implement tools for data collection and performance improvement like Adobe analytics, Adobe Target, marketing pixels, etc• Custom tracking implementations with javaScript and tagging automation• QA and UAT of data collection with Chrome DevTools, Adobe Experience Cloud Debugger, Omnibug or Charles• Dashboard creation with Adobe Analytics• CRO strategy definition and development• Definition and implementation of A/B testing with Adobe Target using JavaScript and jQuery• Coordination and alignment with several teams and stakeholders (DMP, Analytics, IT, Design and content creation, etc.)• Training to users of several digital marketing tools

• Translate business requirements from different customers into metrics and KPIs, defining and implementing the data model (data layer) with Google Analytics and Google Tag Manager• Implement tools for data collection, performance improvement and marketing automation like Hotjar, marketing pixels, etc.• Automatization of data processes and maintenance on Google Cloud Platform• QA of Analytics implementation• AB testing• Training to users of several digital marketing tools• Maintenance and development of websites with WordPress and PrestaShop• Apache HTTP web server maintenance and infrastructure administration on Google Cloud Platform