Head Of Marketing
Current- Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Utilising a range of techniques including paid search, SEO and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design… Show more - Devising strategies to drive online traffic to the company website.- Tracking conversion rates and making improvements to the website.- Developing and managing digital marketing campaigns- Utilising a range of techniques including paid search, SEO and PPC.- Overseeing the social media strategy for the company.- Managing online brand and product campaigns to raise brand awareness.- Managing the redesign of the company website.- Improving the usability, design, content and conversion of the company website- Planning digital marketing campaigns, including web, SEO/SEM, email, social- Maintaining our social media presence across all digital channels- Measuring and reporting on the performance of all digital marketing campaigns- Measure and report performance of all digital marketing campaigns, and assess against goals (ROI and KPIs)- Write and optimise content for the website and social networking accounts such as Facebook and Twitter- Attend product launches and networking events- Continually work on the Search Engine Optimisation of the website(s) Show less