Maria Lopez

Maria Lopez Email and Phone Number

Digital Media Coordinator @ Happinest Brands
Freehold Township, NJ, US
Maria Lopez's Location
Freehold, New Jersey, United States, United States
About Maria Lopez

Hi! I’m Maria. I love being creative and working on social media. I believe social media is a valuable tool to help your brand reach those who are meant to see your brand! Social media helps your brand become memorable too. How can we get there? That’s where I come in!I am currently a Digital Media Coordinator where I monitor and ensure campaigns are running smoothly, pulling data to find patterns and opportunities for growth, as well as being creative and using social media to grow the community and increase brand awareness. I graduated with a Bachelor's degree in Finance from Georgian Court University, where I also minored in Marketing. Why not major in Marketing? I fell in love with marketing in the middle of my college career - and my marketing professor suggested to add it as a minor since I was already doing so well with my major. Now, fast forward to my career, I’m using my analytical skills I learned from my finance classes and my out-of-the-box creativity I learned from my marketing classes. I have a passion for content creation, storytelling, and brand building.I have experience working with Facebook, Pinterest, and Instagram ads, and strive in social media.Outside of social media management, I love reading thriller and psychological books, going on walks, and taking trips. Can you guess where my header is? 😎 Send me a message with your guess!If you want to chat social media, or if you have any questions on my experience, feel free to send me a message!

Maria Lopez's Current Company Details
Happinest Brands

Happinest Brands

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Digital Media Coordinator
Freehold Township, NJ, US
Maria Lopez Work Experience Details
  • Happinest Brands
    Digital Media Coordinator
    Happinest Brands
    Freehold Township, Nj, Us
  • Happinest Brands
    Digital Media Coordinator
    Happinest Brands Dec 2023 - Present
    Holmdel, New Jersey, Us
    • Monitor campaigns daily to capture leads at a strong CPL, ensuring optimal performance.• Analyze data to make optimizations for improved campaign effectiveness.• Manage marketing budgets for cost-effectiveness and created social media calendars for online presence.
  • Maria Vee Marketing
    Freelance Social Media Manager
    Maria Vee Marketing Jan 2022 - Present
    - Develop and execute organic social media strategies for clients to aid in achieving social media goals.- Created ads on Facebook and Instagram to increase enrollment for client’s event.- Worked alongside Graphic Designer to implement ideas for stories and still posts, while providing image copy as well as copy for captions.- Schedule client’s posts using scheduling tools like Metricool and Later.- Lead client meetings while sharing content calendar ideas and being available to provide insight on social media.- Report KPI’s on a biweekly basis for clients to make data-driven decisions.- Create intriguing graphics on Canva to utilize for Instagram stories and posts on Facebook and Instagram.- Brainstorm and implement branded hashtags to utilize on a weekly basis to share more about client’s culture on their Instagram and Facebook.
  • The Agency Network At Mjh Life Sciences
    Digital Strategy Coordinator
    The Agency Network At Mjh Life Sciences Aug 2022 - Nov 2023
    Cranbury, New Jersey, Us
    - Implement organic social media strategies for agency and clients conducted by researching trends and platforms.- Increase profile reach by 30% by collaborating with Digital Strategist to brainstorm short-form video ideas and schedule them on a biweekly basis.- Review metrics and make data-driven decisions to grow social media accounts for clients and agency.- Achieve social media goals by executing content calendars and scheduling posts on different platforms.- Utilize MarketingCloud on SalesForce to assemble emails for a brand’s annual marketing agency awards show.- Work closely with paid media team to measure the value of social media campaigns done for clients.- Submit invoices to finance to monitor payment status on a monthly basis.- Meet with client and conduct presentations on different topics such as social media metrics and social media best practices.
  • One Real Estate
    Social Media Marketing Manager
    One Real Estate Aug 2021 - Dec 2021
    Lakewood, New Jersey, Us
    - Oversaw different social media accounts on LinkedIn, Instagram, and Facebook to ensure growth of followers by creating content calendars with quality and consistent posts.- Implemented and optimized social media strategy for the company's social media accounts to achieve company’s social media goals.- Tracked and provided monthly social media analytic reports to make data-driven decisions.- Collaborated with Graphic Designer by providing the copywriting for the social media posts and graphics while utilizing Adobe Illustrator.- Researched trends to implement short-form video content into strategy.- Created compelling captions to increase engagement on posts.- Increased page’s Instagram engagement by creating interactive stories such as polls and company updates that intrigued the audience.
  • Rizco
    Social Media Administrator Intern
    Rizco Nov 2020 - Jun 2021
    Spring Lake, New Jersey, Us
    - Worked closely with Manager of Digital Marketing to create social media content calendars for the agency’s clients.- Reviewed social media metrics on a monthly basis and made data-driven recommendations.- Assisted Director of Strategy and Content by monitoring budgets and tracking metrics for various clients to understand the results of Google, Instagram, Facebook and Pinterest ads on a bi-weekly basis.- Supervised email revenue by the year for a client on a monthly basis to keep track of client’s brand’s profits and losses.- Engaged with e-commerce client’s social media DMs and comments to ensure all positive and negative feedback as well as questions were being answered.- Scheduled posts in advance using platforms like Agorapulse and Later to ensure posts consistently appear on feeds.

Maria Lopez Education Details

  • Georgian Court University
    Georgian Court University
    Finance

Frequently Asked Questions about Maria Lopez

What company does Maria Lopez work for?

Maria Lopez works for Happinest Brands

What is Maria Lopez's role at the current company?

Maria Lopez's current role is Digital Media Coordinator.

What schools did Maria Lopez attend?

Maria Lopez attended Georgian Court University.

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