Maria Lopez Email & Phone Number

Freehold Township, Nj, Us

Holmdel, New Jersey, Us

• Monitor campaigns daily to capture leads at a strong CPL, ensuring optimal performance.• Analyze data to make optimizations for improved campaign effectiveness.• Manage marketing budgets for cost-effectiveness and created social media calendars for online presence.

- Develop and execute organic social media strategies for clients to aid in achieving social media goals.- Created ads on Facebook and Instagram to increase enrollment for client’s event.- Worked alongside Graphic Designer to implement ideas for stories and still posts, while providing image copy as well as copy for captions.- Schedule client’s posts using scheduling tools like Metricool and Later.- Lead client meetings while sharing content calendar ideas and being available to provide insight on social media.- Report KPI’s on a biweekly basis for clients to make data-driven decisions.- Create intriguing graphics on Canva to utilize for Instagram stories and posts on Facebook and Instagram.- Brainstorm and implement branded hashtags to utilize on a weekly basis to share more about client’s culture on their Instagram and Facebook.

Cranbury, New Jersey, Us

- Implement organic social media strategies for agency and clients conducted by researching trends and platforms.- Increase profile reach by 30% by collaborating with Digital Strategist to brainstorm short-form video ideas and schedule them on a biweekly basis.- Review metrics and make data-driven decisions to grow social media accounts for clients and agency.- Achieve social media goals by executing content calendars and scheduling posts on different platforms.- Utilize MarketingCloud on SalesForce to assemble emails for a brand’s annual marketing agency awards show.- Work closely with paid media team to measure the value of social media campaigns done for clients.- Submit invoices to finance to monitor payment status on a monthly basis.- Meet with client and conduct presentations on different topics such as social media metrics and social media best practices.

Lakewood, New Jersey, Us

- Oversaw different social media accounts on LinkedIn, Instagram, and Facebook to ensure growth of followers by creating content calendars with quality and consistent posts.- Implemented and optimized social media strategy for the company's social media accounts to achieve company’s social media goals.- Tracked and provided monthly social media analytic reports to make data-driven decisions.- Collaborated with Graphic Designer by providing the copywriting for the social media posts and graphics while utilizing Adobe Illustrator.- Researched trends to implement short-form video content into strategy.- Created compelling captions to increase engagement on posts.- Increased page’s Instagram engagement by creating interactive stories such as polls and company updates that intrigued the audience.

Spring Lake, New Jersey, Us

- Worked closely with Manager of Digital Marketing to create social media content calendars for the agency’s clients.- Reviewed social media metrics on a monthly basis and made data-driven recommendations.- Assisted Director of Strategy and Content by monitoring budgets and tracking metrics for various clients to understand the results of Google, Instagram, Facebook and Pinterest ads on a bi-weekly basis.- Supervised email revenue by the year for a client on a monthly basis to keep track of client’s brand’s profits and losses.- Engaged with e-commerce client’s social media DMs and comments to ensure all positive and negative feedback as well as questions were being answered.- Scheduled posts in advance using platforms like Agorapulse and Later to ensure posts consistently appear on feeds.