Maria A.

Maria A. Email and Phone Number

Marketing Automation @ IBM @ IBM
new york, new york, united states
Maria A.'s Location
Bucharest, Bucharest, Romania, Romania
About Maria A.

• Experienced marketer with 15 years of expertise in advertising, including over 6 years at Antena 1, the largest Romanian television network. • Meta Certified Media Buying Professional• A proven track record of managing cross-functional teams, initiating winning marketing campaigns, collaborating with research, creative, television stations, media agencies, cultivating innovation, and driving profitability and results for numerous companies • I know how to promote your service extremely profitably using my deep understanding of marketing, sales, and consumer psychology • I specialize in crafting effective online and integrated ATL+BTL marketing campaigns that resonate with target audiences✅Meta Certified Media Buying Professional✅Advertising specialist with more than 6 years in television - Antena 1 ✅Solid knowledge of the media landscape: Digital + TV, copywriting, Facebook, Google, email marketing, and other tools

Maria A.'s Current Company Details
IBM

Ibm

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Marketing Automation @ IBM
new york, new york, united states
Website:
ibm.com
Employees:
512090
Maria A. Work Experience Details
  • Ibm
    Marketo Subject Matter Expert
    Ibm Jan 2024 - Present
    Bucureşti, România
  • Liber-Profesionist
    Experienced Marketing Manager | Meta Ads Certified | Amazing Results Delivering
    Liber-Profesionist Jan 2022 - Present
    Bucureşti, România
    A Proven Track Record of Delivering Amazing Results Across Industries.• I crafted the marketing strategy from scratch for the largest hairstyling event in Romania. Leveraging advanced marketing strategies, I exceeded the target by 400%, achieving a record-breaking level of income• I reduced Facebook Ads costs by 500% for an education company, employing advanced Facebook Marketing techniques and insights gleaned from television• I crafted profitable TV campaigns for the… Show more A Proven Track Record of Delivering Amazing Results Across Industries.• I crafted the marketing strategy from scratch for the largest hairstyling event in Romania. Leveraging advanced marketing strategies, I exceeded the target by 400%, achieving a record-breaking level of income• I reduced Facebook Ads costs by 500% for an education company, employing advanced Facebook Marketing techniques and insights gleaned from television• I crafted profitable TV campaigns for the leading tourism company, resulting in a 15% increase in sales• Crafting comprehensive Facebook Ads campaigns that deliver exceptional results• Crafting compelling ad copy and emails that resonate with your target audience, driving engagement and conversionSample of project:✔️ Study the market and do research in order to find opportunities of business and uncover segments of customers ✔️ Using data & creativity, I have developed a concept (around socialization and events). The goal of the concept it’s selling the rooms of the hotel while enjoying the customers✔️ Developing the online and offline marketing multi-channel strategy, including dedicated events✔️ Create the dedicated website using WordPress and Elementor✔️ Landing page creation and optimization (WordPress+Elementor)✔️ Create and execute digital marketing campaigns: Google Search Ads +Facebook Ads, including retargeting✔️ Create an Email Marketing Strategy using MailChimp✔️ Setup Automated Customer Journeys in Mailchimp: from a starting point (when they complete a form), then receiving automated series of emails that persuade them✔️ Ad Copywriting & Content Creation.✔️ Develop Visual Assets for Digital Campaigns using Canva✔️ Administer Websites & Publish Content✔️ Coordinate the internal team and outsourced resources ✔️ Monitor & Optimize Marketing Campaigns. Show less
  • Metropola Tv
    Digital Marketing &Sales Manager
    Metropola Tv Jan 2021 - Aug 2021
    Bucharest, Romania
    The goal of the job was to increase Metropola’s visibility with 0 ad spend and generate sales.Raise the awareness of Metropola TV through strategic media partnership:🌐Outdoor barter, media barter with one global pizza brand, fairs and event organizers (Romexpo), radio, beauty clinics, taxi✔️ Email marketing strategy: sending beautiful newsletters using Sendinblue. ✔️ Segmentation of prospects for sending personalized email campaigns✔️ Create from scratch a… Show more The goal of the job was to increase Metropola’s visibility with 0 ad spend and generate sales.Raise the awareness of Metropola TV through strategic media partnership:🌐Outdoor barter, media barter with one global pizza brand, fairs and event organizers (Romexpo), radio, beauty clinics, taxi✔️ Email marketing strategy: sending beautiful newsletters using Sendinblue. ✔️ Segmentation of prospects for sending personalized email campaigns✔️ Create from scratch a catchy and powerful presentation for Metropola TV station, Radio Sport Total FM and FC Voluntari Football Team✔️ Analyze tv audience data using Instar Analytics (part of Kantar Media)✔️ Continuously looking for paying clients for tv commercials (cold-call, emails campaign, Linkedin, events and many other ways)✔️ Sustain meetings and presentations for advertising clients✔️ Create personalized client proposals✔️ In charge of TV Special Project selling: product placement, sponsorship moment, billboard in/out, graphical insert, a dedicated moment in the show✔️ Target prospect customer for 3 media vehicles: Metropola TV, Radio Sport Total FM, and FC Voluntari Football Team✔️ Looking for barters in order to save company budgets Show less
  • Solopreneur
    Ecommerce Marketing Manager
    Solopreneur Mar 2016 - Mar 2021
    Bucureşti, România
    🟢 Starting an eCommerce business from scratch and making it profitable• Create and design the online store using the Shopify platform (also, I tested some other platforms, like ContentSpeed, ShopMania, and Prestashop)• Installing Facebook Pixel, Google Analytics, Google Ads Conversion, and other measuring software• Create a stunning product page having conversion in mind (trust badges, urgency, scarcity, guarantees, contact details)• Write a compelling product description… Show more 🟢 Starting an eCommerce business from scratch and making it profitable• Create and design the online store using the Shopify platform (also, I tested some other platforms, like ContentSpeed, ShopMania, and Prestashop)• Installing Facebook Pixel, Google Analytics, Google Ads Conversion, and other measuring software• Create a stunning product page having conversion in mind (trust badges, urgency, scarcity, guarantees, contact details)• Write a compelling product description • Write terms & conditions, and policies of the storeCreate the marketing campaign in order to promote the store:✔️ Facebook Ads - different types of campaigns– targeting cold audiences, catalog sales, dynamic retargeting, testing audiences, creatives, messages✔️ Google Search Campaigns (text-based), Smart Shopping, Retargeting✔️ Email Marketing Strategy: Welcome emails, Nurturing prospects, Abandoned-Cart, Cross-Sell, Up-Sell (using Omnisend)✔️ Exit pop-ups, push notifications✔️ Managing affiliate platforms like Profitshare and 2Performant✔️ Working with marketplaces (eMag, Team Deals, Cel)✔️ Supervising the person in charge of delivery and customer care✔️ Create and edit photo-video (Canva)✔️ Writing blog-post for SEO (using Yoast) in order to drive traffic from Google✔️ Searching for products (outsourcing) Show less
  • Liber-Profesionist
    English Course And Camp Organizer
    Liber-Profesionist Jan 2014 - Aug 2015
    Bucureşti, România
    - Create a beautiful website using Wix platform - Create marketing campaigns in order to promote the English Course in United KingdomFacebook Ads, Email Marketing, Facebook Page- Create the first Chinses Summer Camp for kids -in partnership with Confucius Institute - Customer care for clients, whatever they have chosen: English Course in London, or summer camp in Dublin
  • Antena 1
    Television Advertising Sales Manager
    Antena 1 Aug 2008 - Dec 2013
    Bucharest, Romania
    The Objective of the role:🟢 Gained new customers who spent about 2.000.000 euros annually on Antena 1, Antena Stars, Antena 3, Happy Channel, GSP TV.• Attraction and retention of budgets for TV special projects: sponsorship moments, product placement, billboards, advertorial, split screen, graphical insertions, break-bumpers, fillers, shared promo, show relocation, contests integrated in TV shows, verbal mentions, crawl. • Implementation of special projects, verification of… Show more The Objective of the role:🟢 Gained new customers who spent about 2.000.000 euros annually on Antena 1, Antena Stars, Antena 3, Happy Channel, GSP TV.• Attraction and retention of budgets for TV special projects: sponsorship moments, product placement, billboards, advertorial, split screen, graphical insertions, break-bumpers, fillers, shared promo, show relocation, contests integrated in TV shows, verbal mentions, crawl. • Implementation of special projects, verification of each detail with the producers of the show, the Marketing Department, Legal Department, and Programming• Drafting of the advertising contracts according to the legislation in force and the contracting policy of Antena TV Group• Selling of the Teletext service of Antena 1• Tendering and selling of other media support from the Intact trust: (newspapers): Radio ZU, Jurnalul National, Income Magazine, Gazeta Sporturilor, Good Food, and online (a1.ro, antena3.ro)• The assurance of the barter necessary for the Intact trust Show less
  • Mediapro Pictures
    Televison Advertising Sales Coordinator
    Mediapro Pictures Feb 2008 - Jul 2008
    Bucharest, Romania
    • Initiation, development and maintenance of the relationships with the direct clients and the media agencies • Presentation and selling of the Media Pro Pictures productions (local productions broadcast on Acasa TV and Pro TV (type of exposure: product placement and sponsor moments). • Coordination of the person responsible of Sales Support • Negotiation and development of the advertising contracts • The assurance of the barter necessary for the local tv productions
  • Star Storage
    Account Manager
    Star Storage May 2007 - Feb 2008
    Bucharest, Romania
    Promotion and selling of the services of technical support and software maintenance Identification and analysis of the client's needs Negotiation of the price of the agreements Creation and maintenance of excellent relations with the customers Following of the execution stage of the contract
  • Star Storage
    Customer Service Specialist
    Star Storage May 2006 - May 2007
    Bucharest, Romania
    • Management of SLA Agreements (Service Level Agreement): administration of the existing agreements, invoicing dates, services level, update in the call management application • The assurance of the relationship between clients and the members of the Technical Support Department • Monitoring of the satisfaction level of the clients • Reporting regarding the stock of the spare parts and equipment • Issuance of pro forma invoices, fiscal invoices, waybills, guarantee certificates
  • Itineris Media
    Client Service Assistant
    Itineris Media Jul 2003 - May 2006
    Bucharest, Romania
    ✔️Drafting of media offers ✔️Monitoring reports for clients, selling reports ✔️Drafting of fiscal invoices, and payment orders ✔️Observance of the cashing from the advertising agreements ✔️Coordination of the activity of the representatives of the company in the territory. ✔️Maintenance of the relation with the bank, Financial Administration, Chamber of Commerce ✔️Administration of the client's database ✔️Organization and clear evidence of the document flow.

Maria A. Education Details

  • Master – Management Of International Affairs (Ase Bucharest)
    Master – Management Of International Affairs (Ase Bucharest)
    International Affairs
  • Faculty Of International Affairs, Ase Bucharest
    Faculty Of International Affairs, Ase Bucharest
    Module With Teaching In English Language, For The 3Rd And 4Th Years, Ase, Bucharest
  • National College „B.P. Hasdeu”, Buzau
    National College „B.P. Hasdeu”, Buzau
    Mathematics – Physics

Frequently Asked Questions about Maria A.

What company does Maria A. work for?

Maria A. works for Ibm

What is Maria A.'s role at the current company?

Maria A.'s current role is Marketing Automation @ IBM.

What schools did Maria A. attend?

Maria A. attended Master – Management Of International Affairs (Ase Bucharest), Faculty Of International Affairs, Ase Bucharest, National College „b.p. Hasdeu”, Buzau.

Who are Maria A.'s colleagues?

Maria A.'s colleagues are Jakob R. Heinrich, Angelines Jordan, Xin Jiang, Satya S, Jacob Rijksen, Pampa Gupta Mukherjee, Thyboy Strufaldi.

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