We provide companies with technological and business solutions to be competitive in the era of digital transformation. How do we do it? From idea to action, the road to 360° value creation starts here: 1. Business intelligence: Transforming data into knowledge 2. AI: Prepare your company for the future 3. Machine Learning: Turn your data into intelligent decisions. 4. UX: The Profitability of Experience We develop business solutions based on Artificial Intelligence and Business Intelligence. We use disruptive and flexible technology for each project.

As Director of Operations, my role is to optimize and oversee the company’s operational processes, ensuring efficiency, quality, and alignment with strategic goals. This involves managing daily operations, implementing process improvements, and coordinating cross-functional teams to ensure timely and effective project delivery. I am also responsible for setting performance benchmarks, managing budgets, and fostering a culture of continuous improvement. A critical aspect of my role includes identifying areas for technological integration to streamline operations and support scalability.

My role is to craft and oversee the company’s brand strategy, drive customer acquisition, and enhance brand visibility across all channels. This involves leading the marketing team in creating impactful campaigns, analyzing market trends to position our products effectively, and ensuring brand consistency to build strong customer relationships. A key aspect of my role is to leverage data analytics to continuously refine our approach, improving ROI.One of my achievements is on identifying and cultivating growth opportunities, from new market entry to strategic partnerships and client acquisition. I work to establish long-term relationships with potential clients and partners, conducting market research to target high-value opportunities and align our offerings with industry needs. This role requires negotiating contracts, managing key accounts, and collaborating across departments to ensure seamless delivery of solutions that meet client expectations. I also develop scalable business models and explore strategic initiatives that drive sustainable growth and expand our market footprint.

As a strategy and growth expert in an AI-focused technology company, my role centers on driving scalable business growth through data-driven strategies, market expansion, and fostering strategic partnerships. Key responsibilities include developing and executing go-to-market plans, identifying new revenue streams, and aligning product development with market demands to ensure competitive advantage.

My role on this advisory board focuses on integrating advanced technologies, data and artificial intelligence into habitat restoration, species protection and ecosystem monitoring efforts. Provide strategic guidance for implementing data collection and analysis systems, such as IoT sensors and AI-based predictive models, that optimise decision-making. In addition, to foster cross-sector collaborations between governments, businesses, universities and communities, fostering public-private partnerships and connecting local efforts with global initiatives aligned with the Sustainable Development Goals (SDGs).

It is a digital platform that aims to return talent to the job market. It is aimed at women of high qualification who have made a professional stop, in most cases, due to problems of conciliation during maternity… and who want to reactivate their professional activity. The goal of getHERtalent is to connect talent with companies and serve as a link between qualified professionals with companies looking for different profiles to carry out work by projects.

As a Professor in the Global Executive Master’s in ESG Sustainability, I teach the course on Innovation and New Technologies with a specialized focus on Artificial Intelligence applied to Sustainability. My role involves equipping executives with a deep understanding of how AI and emerging technologies can drive sustainable practices and enhance ESG outcomes within organizations. Through a blend of theoretical insights and practical applications, I guide students in exploring AI-driven solutions for environmental impact reduction, resource efficiency, and data analytics to support sustainable decision-making. Additionally, I facilitate case studies and hands-on projects to help students design actionable strategies that leverage AI to meet sustainability goals, fostering a mindset geared toward innovation and responsible technology use in global contexts.

Digital transformation and innovation projects for different companies in the retail, health, HR and TELCO sectors. - Omnichannel strategy management for retail client with integration of customer experience for both physical shops and online platforms, optimising digital presence, implementing personalised campaigns and improving product visibility. - Digital and cultural transformation management for HR company with the objective of attracting and retaining talent by increasing quality applications by 35%. - Service differentiation strategy for TELCO company through the construction of a solid brand, the use of social networks for customer service and the implementation of campaigns with an impact on the company's competitive advantages. - Digital strategy management for a company in the health sector: implementation of ethical digital marketing tactics that comply with the sector's regulations.

Comprehensive management of the patient care circuit in a privately managed public hospital, according to the public-private partnership (PPP) model.

Management and advisory of digital strategy, communication, and sustainability plans for various companies in the healthcare and publishing sectors:- Ripoll y de Prado (2011-2010): Directing and implementing the digital strategy in 2010 for a sports health brand. Planning and executing the brand's new digital image and managing online reputation.https://ripollydeprado.com/ - ASSIDO (2009): Leading the communication strategy and Institutional Relations in 2010 for the Down Syndrome Association, driving alliances and relationships with companies.https://www.assido.org/- MARINA SALUD (2008-2007):Designing the 360º sustainability strategy and planning sustainable initiatives during the execution phase of the new hospital concession.-Recoletos Conferencias- Grupo Recoletos (2007-2005):Management of executive-level events. Responsible for Institutional Relations and Communication for over 15 events with a participation rate of 90%: Establishing partnerships with key institutions, professional associations, companies, and media outlets.- XIX Congreso Nacional de la Sociedad Española de Pediatría Extrahospitalaria y Atención Primaria (2005): Press Office for the National Congress of the Spanish Society of Outpatient Pediatrics and Primary Care, leading communication with a 36% impact in the months leading up to the congress. Coordinating relations with media outlets and institutional stakeholders during the congress.

Specialization in the area of Projects and Research, market analysis, organizational culture and work environment. Elaboration and Implementation of strategic corporate reputation plans for different companies.

Creation and development of journals, as well as coordination of newly created sections in specialized hunting journals.

Department of Society and Culture. Responsible for the production and editing of reports and news.