Maria Avdeeva Email and Phone Number

- Developing digital strategies for the company, planning digital promotional campaigns and leading on them- Leading on digital partnerships, supervising special digital projects (running a research, writing ideas and strategies, project development)- Control of brand consistency, leading on brand audit, conducting brand trainings for staff on monthly basis- Editing the content for three websites, editing press-releases- Social media management, web-analytics- Management of the British Council digital team (3 people). - Working with outsourcers (design and digital agencies, photographers, video production), running tenders- Event managementAchievements: - Set up 8 company accounts in social media in 2011, wrote texts , administered those platforms (from 2000 to more than 200 000 followers with high engagement by 2018)- Got the highest award for the brand audit in Russia, Kazakhstan and Uzbekistan in 2017.- Successfully launched special digital projects with PostNauka, Lingualeo, MEL, Theory&Practice, Arzamas, Visit Britain, TASS, RBK, INRUSSIA, Russia Beyond the Headlines. It has allowed Russian office to gain the best web traffic in the European region in 3 years- Successfully launched British Council regional projects – Future Learn online courses (MOOC), Shakespeare Lives programme (a global celebration of William Shakespeare on the 400th anniversary of his death), websites ‘UK-Russia Year of Culture 2014’, ‘Cultural Olympiad in London 2012’, ‘Shakespeare on the Moscow Metro’ and others.- Managed the transition of the corporate website from one platform /CMS to another, three times (Optree, WordPress, Drupal)- Developed brand books for the UK-Russia Year of Culture 2014 and UK-Russia Year of Language and Literature 2016.

- Project management, team management (web developers and designers, 6 people in total), copywritingAchievements: - Managed the development and launch of the 14 new projects (websites)

Team management(3 journalists). Editing the daily newsfeed and articles. Writing articles Achievements: -Enlarged a website traffic by an average of 1.5 times -Successfully launched and piloted «Tolerance» informational portal (www.spbtolerance.ru)

- Taking part in settling PR-campaigns and promotional campaigns, coordination of corporate events, presentations, promo campaigns, BTL activities, conferences, seminars, professional exhibitions in St. Petersburg, Moscow, Novosibirsk and Yekaterinburg, - Leading on communication with international organisations (business correspondence, translation of documents, negotiations).