Marketing & Business Development Manager
Mississauga, Ontario, Canada
- Business Development - Authored internal documents, including sales scripts, presentations, contracts, and business proposals, ensuring clear and persuasive communication with clients and stakeholders.Engaged with potential clients through proactive outreach, fostering meaningful connections and utilizing creative problem-solving to convert leads into satisfied customers.Developed and maintained a comprehensive library of proposal templates, standardized sections, and frequently used content, improving efficiency and consistency.- Social Media -Developed and executed social media strategies across 4 social media accounts, resulting in a combined 343% growth in audience. Collaborated with team members to film and edit videos, ensuring adherence to brand guidelines and high production quality, including behind-the-scenes footage, interviews, and product demonstrationsStayed up-to-date with social media trends and analyzed an average of 15 different competitors to accurately depict how the brand is positioned in the market.- Marketing -Planned and orchestrated 8 brand awareness campaigns, resulting in over 80 student enrollments. Managed 0 paid social ad campaigns with a collective budget of $600. Constructed a dashboard that illustrated sales and marketing data which was reviewed weekly with the senior leadership team. Managed a CRM and email database of over 1000+ subscribersAuthored customer-facing marketing assets such as website content, pamphlets, brochures, promotional emails, social media content, and blog posts.Developed and implemented automated lead generation strategies and nurtured cold and warm leads into customers through outreach, rapport-building and creative problem solving. Managed the calendar for 2 leadership team members, ensuring there were no scheduling conflicts and that they were appropriately prepared for all meetings.Authored internal documents such as sales scripts, presentations, and contracts