- Led and optimized paid search campaigns (Google Ads, Microsoft Ads) for both B2B and B2C markets, achieving significant growth in lead generation and revenue.- Conducted in-depth keyword research, ad copywriting, and landing page optimization to maximize ROI and drive double-digit year-over-year growth.- Managed and monitored daily campaign performance and budgets across North America and LATAM, ensuring effective allocation and performance.- Launched and executed A/B testing efforts for landing pages and ad copy to optimize conversion rates.- Analyzed search term reports to identify potential keywords and maintain a universal negative keywords library.- Collaborated with media teams (Facebook, Google, Bing) to ensure strategic alignment and consistent messaging across all channels.- Developed HubSpot reports, workflows, and pipelines for efficient lead management and nurturing.- Created Data Studio reports providing clear, actionable insights for marketing teams and senior stakeholders.

- Managed enterprise-level paid search accounts with a monthly budget exceeding USD 2 million, optimizing campaigns for maximum ROI.- Led a performance team of six, providing mentorship and driving campaign strategies across multiple channels, including Google Ads, Microsoft Ads, and Facebook Ads.- Planned and executed global paid search campaigns targeting regions in EMEA and APAC, delivering consistent lead growth and conversion optimization.- Developed comprehensive reports and dashboards using Google Looker Studio and HubSpot, offering strategic insights to the executive team.- Implemented A/B testing strategies and optimization techniques for landing pages and ad copy, improving campaign performance.- Conducted competitive analysis and stayed updated on the latest PPC trends to identify new growth opportunities.

- Structured media forecasts and media plans.- Created and maintained Google campaigns.- Planned, structured, analyzed, and presented campaign results to clients (company Korean division included).- Major responsible for Google Shopping campaigns and Google Merchant Center management. - Organized the team's daily schedule.-Developed projects with the Google Account team. - Budget management over USD 4m a month.

- Daily optimization of Google clients' accounts.- Structured Google campaigns (mainly paid search). - Wrote and presented analysis to clients.- Maintained and updated Google Merchant Center and managed multiple HTML feeds.- Leaded and structured campaigns with different teams.