• Developed and executed comprehensive marketing and PR strategies to increase brand visibility and customer engagement.• Drawing up company’s annual advertising budget, optimizing spend across digital and traditional media channels.• Digital marketing, including social media management (SMM), content creation, and targeted advertising on platforms like Facebook, Instagram, and Google.• Launched and maintained an online shop using the Shopify e-commerce platform, ensuring smooth operations and user experience optimization.• Successfully introduced the company’s products to a major online marketplaces (Ozon), increasing product reach and sales.• Conducted media planning and negotiated ad placements for outdoor advertising campaigns to enhance local market penetration.• Actively maintained the company’s positive image online by responding to reviews, managing complaints, and addressing any claims in a timely manner.• Developed and implemented strategic outdoor advertising campaigns to boost brand awareness and customer acquisition.

• Developed the concept for POS materials to support promotional campaigns and enhance customer experience.• Prepared technical briefs for the design and production of print materials, ensuring clear communication with designers.• Coordinated internal and external design projects, including the production and repair of signage and internal navigation systems for a chain of clinics.• Created and managed monthly marketing budgets, ensuring cost efficiency and optimal resource allocation.

• Organized and conducted promotional events in collaboration with external venues such as hotels, restaurants, and parks to attract and engage new customers.• Coordinated with celebrities for brand partnerships, boosting visibility and credibility.• Identified and negotiated partnerships for cross-marketing loyalty programs, enhancing customer retention and value.• Provided clubs (both in Moscow and regional locations) with POS materials, ensuring consistent branding. Monitored inventory levels to maintain stock availability.• Maintained website functionality using Bitrix software, ensuring seamless user experience and operational efficiency.