Maria Boyle Email and Phone Number

An experienced and independent market research director offering useful and actionable insight. Specialist in qualitative research and understanding customers and consumers across the full marketing mix, from advertising/ comms/channels, the brand experience, and brand contact points.I have proven ability working across consumer, business-to-business, and the third sectors for a variety of clients and agencies in the UK and internationally. I am experienced in leading a project and coordinating across teams or adding value as a research consultant. I bring applied curiosity, creativity, and enthusiasm to deliver insightful and actionable findings.My particular skills are in understanding specific target audiences and customers, NPD, brand & product evaluation and positioning, communication and advertising development and evaluation. As a highly experienced moderator I am first-rate at building empathy with different audiences, whether it be face-to-face, telephone or online, and an excellent communicator, presenter and workshop facilitator.I have a global outlook having lived and worked in Hong Kong and Kuala Lumpur for two years, have Irish and Swedish parentage, and travelled extensively.Also an expert in Applied Colour Psychology as an accredited colourist which offers practical applications across business, brand and individual colour palettes to better understand and communicate personality and attributes.Colour schemes can be developed, optimised or evaluated to ensure it is in alignment. Any colour disconnect creates dissonance and confusion. For more information, www.mariaboylecolour.comExtra training in Semiotics also provides a perfect fit to colour analysis looking at visual codes, signifiers, patterns, signs, cues etc. across brand and product attributes and commsUltimately I help to understand people, brands and communication.