Maria Calderon Email and Phone Number

• Leading the SMB Renewals Inside Sales Team driving the team to overachieve, increasing revenue on 117% YOY.• Hired, trained and coaching account managers for individual and team development.• Planned and executed strategic sales plan maximizing the revenue from $9M to $15M.• Marketing strategic development to retain, up selling and cross selling to current customers installed base. Increasing retention rate from 67.1% to 89% within 6 months.• Worked with the Global Sales Enablement team on the new CRM (Salesforce) platform implementation.• Actively monitoring KPI's performance for improvement. Finding creative and new ways to sell more efficiently and effectively.

• Managed the Inside Sales team achieved 110% of growth YOY, since the first year. • Planning and execution of the strategic regional sales plan • Hired and trained new talents • Coaching team members to share best practices as a result creating a team work environment • Creating spiffs incentive plans for the sales managers • Worked with the Sales Operations department to improve procedures, internal policies and rules of engagement within departments and partners.

• Managed new and renewal business opportunities through partners to end users in coordination with partner sales resources.• Increased sales from $3.8M to $4.5M• Built and maintained relationship with customers and partners• Business negotiation and handle non-standard pricing procedures• Provided market feedback and information with territory sales team Sales Engineers, Sales Operations and managers.• Identified potential key partners• Identified gaps and potential growth opportunities within territory/segment

• Recruitment and enablement of strategic Distributors in Mexico• Plan and execution of partner enablement program for National Distributors• Partner program design and monthly incentives for managed partners reached 200% of quota attainment within a year.• Plan and execution of national trade shows and other pipeline initiatives such local events, improving sales and branding across the region.• Worked closed with partners to identified territory gaps, customers needs and opportunities for growth• Partner relationship building teamwork environment for partner's ecosystem.• Received two years on the road the highest company’s award for national sales record.

• Marketing strategic collaboration, localizing marketing campaigns and marketing communication.• Participated in weekly sales training sessions with the sales team. Communicating marketing initiatives, events and promotions by region.• Localization of training manuals and POS materials • Trade shows coordination with advertising third companies and across departments. • Liaison with The Coca Cola Company Mexico on Marketing National strategic• Enforced brand and corporate messaging guidelines across the companyMarket share analysis information. Generating insights to improve regional and national marketing strategy.• Data analysis of the different line of products by regional markets.• Created PowerPoint presentations for internal and external customers.