- Audit projects in the areas: supply chain, quality processes, human resources and sales- CRM implementation through analytical analysis and management tools- Project management

This department is responsible for the Bank’s strategic and tactical planning to serve small and medium sized companies. My focus was in the small companies: -Projects development about customer value proposition, portifolio and customer live cycle -Discussion of new credit risk policies, implementation of performance metrics, CRM projects, planning of marketing activities (commercial area and customers) and incentive campaigns.- Responsible for the CRM area (analytical… Show more This department is responsible for the Bank’s strategic and tactical planning to serve small and medium sized companies. My focus was in the small companies: -Projects development about customer value proposition, portifolio and customer live cycle -Discussion of new credit risk policies, implementation of performance metrics, CRM projects, planning of marketing activities (commercial area and customers) and incentive campaigns.- Responsible for the CRM area (analytical analysis), which was later merged into the institutional area Show less

Projects and research studies of customers for high-income segment to support business decisions: potential customers identification models, structuring, implementation and return analysis of the marketing projects, customer life cycle

Development of propensity models to buy products, use of channels, predictive churn model, identification public for marketing and return the evaluation of these projects, construction of the Life Time Value, creating indicators and customer segmentation.