Maria Catalina Stack work email
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Maria Catalina Stack personal email
Data-Driven and creative executive with a Masters in Marketing. Executive experience in the digital media/advertising/business intelligence field, with a track record of translating big data sets into actionable insights for marketing and advertising industry across various client sectors.
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Senior Analyst, Business InsightsCmi Media Group Apr 2022 - PresentPhiladelphia, Pa, Us -
Business AnalystCmi Media Group Dec 2019 - Apr 2022Philadelphia, Pa, Us• Manage a portfolio of projects (measurement plans, analytics performance reports, and Tableau dashboards) that provide insight and strategic recommendations. Lead performance reporting presentations as the main analytics contact to high-profile Pharmaceutical clients. • Work closely with internal Agency teams, collaborating with Data Analytics team to ensure client and supplier data is accurate and aligns with campaign objectives, and provides research to media planning teams.• Exemplify strong Project Management skills, by creating and managing project timelines for Internal teams for multiple deliverables at once. -
Business Analyst, Customer SuccessMarketing Evolution Jun 2018 - Aug 2019New York, Ny, Us• Managed Customer relationship across Fortune 500 clients and Financial Accounts: Prudential, MetLife, and The General.• Demonstrated strong analytical skills and facility in both manipulating data and synthesizing conclusions. Created detailed reports-charts and graphics.• Delivered Campaign reports to the customer and answered key questions throughout the campaigns.* Trained customers and colleagues to use the company SaaS platform to run media budget scenarios, track campaign success, and identify key optimizations.* Customer Management: Deliver positive customer strategy-Understanding the client’s business challenges, KPIs and measurement goals.* Project Management: Lead and engage internal team members toward successful execution and completion of multiple projects.* Workflow Management: Maintain status of all tasks associated with customer deliveries in JIRA for full organizational visibility. -
Digital Media Analyst -Client FacingSscg Media Group May 2017 - May 2018New York, Ny, Us* Successfully managed over 10 Pharmaceutical Brands under Amgen, Galderma, Otsuka, and Juno as the main Digital Media Analyst.* Created custom reports and dashboards; leveraged statistical knowledge to create insightful recommendations that effectively communicate to the client.* Implemented and created measurement strategies and worked to establish goals for future campaigns and other online marketing growth opportunities.* Organized and pivot data information in a digestible fashion, utilizing data visualization tools such as Tableau.* Presented digital media analytics reports to clients and key agency partners* Gained strong market knowledge in Healthcare and Pharmaceutical industry: Oncology (Anemia), Cardiology, Nephrology, and Dermatology. -
Digital Media AnalystHorizon Media Jul 2016 - May 2017New York, New York, Us* Lead Digital Media Analyst for TV Entertainment Brands under Turner Media Group: CNN,TBS,TNT, Cartoon Network, and Turner Sports.* Created visually stimulating dashboards in Excel for data reporting, using pivot tables, VLOOKUPS, complex formulas. Interpreted and analyzed data to identify key metrics and transform raw data into meaningful, actionable information for the client.* Demonstrated an Advanced level understanding of campaign, ad server, impression, and user data that can help capitalize on key drivers of performance and identify opportunities for account growth.* Experience with some media data sources third party ad serving platforms (Sizmek, DCM, Innovid), web analytics (Google Analytics and Google Ad-Words), third-party validation (MOAT, DoubleVerify).* Significantly Improved the reporting process between agency teams (media planners and analytics), by successfully designing campaign measurement plans to identify KPI's and key Campaign Metrics; resulting in a more efficient and better work flow. -
Communications And Branding Summer AssociatePfizer Apr 2013 - Jul 2013New York, New York, Us* Assisted in developing promotional materials used in Pfizer Nutritional products, as S26, Promil and Progress, usually directed to Physicians and Pharmacies.* Worked with the Products managers preparing materials, such as POP brochures, and helping with presentations also used in Medical and Pubic Congresses and events.* Assisted in building data base information for BI and market research initiatives. -
Assistant Department ManagerNordstrom Oct 2009 - Dec 2011Seattle, Washington, Us -
Market Research Intern At Office Of Textiles And ApparelU.S. Department Of Commerce Jan 2011 - Aug 2011Washington, Dc, Us•Intern to International Trade Specialist three days a week at the Office of Textiles & Apparel in highly technical fabrics division•Assist with the preparation for trade shows by: preparing programs to send to companies in attendance and power point presentations for potential prospects; organizing and updating payment and shipping spreadsheet; acting as duel contact for questions in regards to trade show updates and future events.•Assist with promoting oversees programs and strategies to improve the domestic and international competitiveness of the U.S. fiber, textiles and apparel industries.
Maria Catalina Stack Skills
Maria Catalina Stack Education Details
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Alliance Manchester Business SchoolMarketing -
Marymount UniversityFashion Merchandising And Business Administration/Marketing -
Cea Paris FranceFashion/International Marketing
Frequently Asked Questions about Maria Catalina Stack
What company does Maria Catalina Stack work for?
Maria Catalina Stack works for Cmi Media Group
What is Maria Catalina Stack's role at the current company?
Maria Catalina Stack's current role is Senior Analyst, Business Insights.
What is Maria Catalina Stack's email address?
Maria Catalina Stack's email address is ma****@****dia.com
What schools did Maria Catalina Stack attend?
Maria Catalina Stack attended Alliance Manchester Business School, Marymount University, Cea Paris France.
What are some of Maria Catalina Stack's interests?
Maria Catalina Stack has interest in Event Planning, Writing, Blogging, Learning New Languages, Fashion, Public Relations, Marketing, Traveling, International Trade, Art.
What skills is Maria Catalina Stack known for?
Maria Catalina Stack has skills like Marketing, Marketing Research, Advertising, Google Adwords, Microsoft Excel, Marketing Strategy, Business Analytics, Digital Media, Conversion Optimization, Digital Marketing, Analytics, Online Marketing.
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