Maria Cornett Bertram Email & Phone Number

Boston, Ma, Us

Croydon, Surrey, Gb

New York, Ny, Us

Designed the division and built leadership team of the Technology, Media & Telecommunications business line, which provides research, data, information and analytics, with accountability for $60M in P&L and a team of 150 employees. Served as the architect of a product roadmap and vision for the business, as well as a three-year growth plan based on market, competitor, and customer research. Valued as a top contributor with the ability to deliver results and build strong relationships. Outstanding results, turning around the business from flat growth to deliver positive growth and margin improvement in the first year. Increased renewal rates. Spearheaded the integration of three business unit into a single organization and created a leadership team, as well as a structure of teams focused on Product, Data/Analytics, Consulting, Research and External Engagement. Leveraged content marketing and target personas to skyrocket media mentions by 200% and marketing lead generation by 58%. Re-engineered the event strategy to increase the number of touchpoints with customers and prospects, enabling a 600% increase in event ROI while lowering event budgets by 50%.

London, United Kingdom, Gb

Led the revenue synergy planning between IHS Markit and S&P Global on the Supply Chain integration synergy initiative. Brought together individuals from across the two companies before the IHS Markit and S&P Global merger closed to define the supply chain information market landscape, uncover capabilities, identify areas of product and customer overlap, size revenue opportunities and costs to deliver synergy products. Built suggested organizational design for newly created supply chain division.

London, United Kingdom, Gb

Promoted to a key executive leadership role within the Economics & Country Risk (ECR) division, with accountability for $140M in revenue from product and consulting services. Served as Chief Product Officer, working with development teams while overseeing market testing, user testing, requirement building, idea tracking, prioritization, and product roadmaps. Excelled in a turnaround scenario, transforming declining growth into positive revenue growth. Supervised a global team with members offering expertise in product management, customer success, and marketing.  Captured a 25% increase in platform usage by transitioning products to cloud architecture, introducing new data tools, and transforming the user interface. Leveraged a combination of persona-specific, in-person marketing events and organic lead generation to increase marketing ROI by 50%. Led several commercial partnerships to deliver new revenue streams.

London, United Kingdom, Gb

Built and led the product management and marketing teams for the Economics & Country Risk division of IHS Markit. Managed all commercial activity and revenue growth, including new product launches, redistribution partnerships, marketing campaigns new platforms and improving the customer experience. Additionally, led the corporate sales team responsible for new business generation and customer retention, driving growth across a large portfolio of economics, country risk, and life sciences products.

Lexington, Ma, Us

Led the development of a commercial strategy to accelerate sales of products and services to the Water information market, building the IHS Water practice from the ground up. Credited with building the core flagship product as well as two studies focusing on water management costs in the unconventional Oil & Gas industry. Hired and led the Water Research Team through the hiring and coaching of new staff members

Lexington, Ma, Us

Launch new information products and manage the existing product suite for products serving the Healthcare/Pharmaceutical, Trade/Transportation, Telecom, and Construction sectors. Validate concepts in the market, prepare business plans for new products, wrote requirements, manage go-to-market campaigns, lead sales training, and set prices.

Lexington, Ma, Us

Sold, managed and delivered transportation, maritime and supply chain consulting projects and studies to help ports and carriers understand trade flows and forecast infrastructure needs. Built financial models to predict shipping fees and tolls for international trade. Responded to RFPs, prepared proposals and marketed solutions. Presented to C-Level decision makers to win deals. Managed projects and delivered reports, data and forecasts to customers. Projects include:“Panama Canal Expansion: A Question of Funding” North Carolina International Terminal feasibility, market sizing and competitive intelligenceConducted demand analysis and forecast for a Greenfield port site. Presentations and Publications Include:“Outlook for International Trade: Emerging Relationships & Commodities.” Presentation at the National Association of Business Economics (NABE) Annual Meeting. “Africa-China Trade, China’s Appetite Generates New Trades.” Lloyd’s Shipping Economist“Asian Trade, Investment Could Boost Africa’s Fortune.” CSMP’s Supply Chain Quarterlyhttp://www.supplychainquarterly.com/columns/scq200703monetarymatters/

Ma, International Economics & Finance

Bachelor'S Degree, Double Major: Economics, Foreign Affairs