Maria Couchman Email & Phone Number

Carlow, Cw, Ie

Newtownmountkennedy, Wicklow, County Wicklow, Ireland

Stakeholder Engagement Manager - Coillte Nature and The Nature Trust

A highly efficient and results driven strategic consultant. Trusted leadership advisor at C-suite and CEO level.Over 26 years’ experience in roles across commercial, marketing, finance, education, SME capability development, project management, and relationship development, including government agencies and EU projects.

Kilkenny, County Kilkenny, Ireland

Senior manager - Commercial / Education & Craft departments. Project Management, Commercial Development, Sales, Marketing, Brand Development, Business Development, CRM, Education programmes, Recruitment, Digitalisation, Research and Innovation. European Partnership Programmes manager. Sustainability and Circular Economy projects. Network and partnership development with international, national and local bodies, government departments, Further and Higher Education bodies, the network of Local Enterprise Offices and Enterprise Ireland.• Leadership, Change, and Culture Management• Policy and Strategy Development - DCCI Academy • Marketing, sales and business development campaigns• Operational Management - Education and Craft department• Strategic partnership / stakeholder management – Government departments, bodies and national agencies• Educational Programme Design Manager www.dcci.ie/dcci-academy• Digitalisation Projects: Showcase Ireland, DCCI Academy LMS• eCommerce Bootcamp Programme: Brand & Content, Social Media, Email Marketing, SEO, eCommerce & UX• External Agency Management - Research, PR, communications, and event management.• Research project management – Sectoral Development Strategy; Apprenticeships• Traineeships and apprenticeships strategies • Project Manager - EU project and funding applications e.g. https://projects2014-2020.interregeurope.eu/craftscode/• Sub-Committee Secretary • Events and Awards Manager e.g. www.showcaseireland.com; www.dcci.ie/dcci-future-makers/• Industry network development

Enterprise House O'Brien Road Carlow

Tourism & Economic Development Officer / Business Advisor. Tourism project manager. Managed South-East regional innovation and export programmes in partnership with Enterprise Ireland. Government agency partnership projects, including Enterprise Ireland, South East BIC, Ireland South East Development Office etc. EU programme management. Strategy research, development and implementation, and EU Special Projects.• Team Manger - Cross functional teams across five Local Enterprise Offices, Enterprise Ireland, South East BIC and the Ireland South East Development Office• Commercial Development - Southeast Regional Innovation, Export, and High Potential SME enterprise programmes, Student Enterprise Awards, Microfinance Ireland• Tourism project manager - Sales development programme, Carlow Taste Trail, Taste in Carlow Strategy and Brand development.• Digitalisation programmes - Amplify Online Recurring Revenue Programme, Trading Online Vouchers• Business Advisor – Financial, Pharma, Engineering, FinTech, ICT, Food and Drink, Agri.• Commercial Business Mentor - Sales, Marketing and Brand Development• Strategy Research and Development - A Taste of Carlow 2020 – 2025 https://tasteincarlow.ie/about-us/. South East Remote Working Study www.localenterprise.ie/Carlow/News/South-East-Remote-Working-Study-Report.pdf• Project Manager - Agri-Food tourism marketing and sales training strategy• Grants administration and management

Dublin

- Global Business Development Manager - International Sales Strategy- Project Manager: Research projects, Internationalisation programmes, capability development programme, trade events, Bloom in the Park etc- Development of bespoke strategic business supports for SMEs in national and international retail channels - Management of the Strategic Sales Growth programme, in association with PwC Ireland- Management of tender process on eTenders- Partnership / relationship development with key Irish retailers, government agencies and stakeholders- Identification of training needs in digitalisation, internationalisation, technology, logistics and IP- Advisory position for Irish Retail channel, and Irish retail supply chain- Project management of UK based projects- Research and Development projects in partnership with Bord Bia's strategic insights centre, the Thinking House. Included consumer trends and insights, global food and drink trends and brand insights.- Network development for food and drink sector stakeholders, and government departments and public bodies

Great Portland Street, London, United Kingdom

- Project manager for Irish St. Patrick’s Weekend Irish cultural event – Covent Garden, London- Trade relationship development and trade marketing with multiple, discount and convenience channels- Development UK retail capability programme- Delivery of key account management insights, category management strategy, trade market research and insight, syndicated consumer focus groups, strategic advice and key account management support - Mentoring and project management - Business development advisor for SMEs in retail channel- Managed tender delivery though eTenders - Project managed market research projects- Project Manager UK PR programme

London, United Kingdom

- Marketing Manager: Development and implementation of annual brand marketing plans - Brand manager: Thai Taste brand. Included UK market research, UK launch, brand management, new product development- PR manager: Annual PR campaign development, implementation and evaluation. Press coverage, events, promotional campaigns, customer insight, retail channel marketing- Report presentation to executive and board

Women In Leadership Programme, Strategic Leadership, First

Activities and Societies: https://oxford-onlineprogrammes.getsmarter.com/presentations/lp/oxford-women-leadership-programme/- Strategic.

Certificate, Workplace Wellbeing

Certificate in Workplace Wellbeing: - 8 step framework for Sustainable Workplace Wellbeing - Business Case for Workplace Wellbeing.

Prince 2 - Project Management Certificate, Project Management, Honours

Digital Marketing Diploma

- Content Marketing - Social Media Marketing - Search Engine Optimisation (SEO) - Paid Search (PPC) with Google Ads - YouTube and Display.

Diploma, Strategic Growth, Distinction

- International policy - International Sales strategy development - Market Research and Trends analysis - Strategic planning.

Postgraduate Certificate In Food And Grocery Management, Distinction

Senior management course focused on up skilling in commercial decision making, planning and problem solving focused on the grocery industry.

Diploma In Marketing Communications, Distinction

In-depth diploma on the principal methods of communications used by organisations - retail focused projects.

Diploma

Food Business Msc, Honours