Maria Darling Email & Phone Number

Copenhagen, Capital Region, Denmark

Airshoppen is a leading inflight retailer with customers throughout Scandinavia. As the manager of our webshops in the Nordic countries, I focus on offering a carefully curated selection of Tax Free products and ensuring a seamless shopping experience onboard.

København, Region Hovedstaden, Danmark

I am responsible for Copenhagen Airport's website cph.dk in two languages, including the TAX FREE Webshop. This includes developing the website and creating new sites and landingpages. I am also responsible for online marketing including SEO, SEM, Google Analytics and Google AdWords. Furthermore responsible for creating digital marketing initials for sub-departments Airline Sales, Parking and Real Estate.• Webmaster in charge of cph.dk• Digital project management, scoping, and development of cph.dk• Online marketing responsible for Parking, Airline Sales and Real Estate• SEO & SEM responsible• Google Analytics, Tag Manager & UTM responsible• Crisis communication of the extended Corona travel guidelinesTOP RESULTS• Re-lauching the Shopping & Dining site to increase sales in the airport shopping centre• Launching Airline Sales Promotional site to increase flights to and from Copenhagen• Complete marketing plan for the Parking area to increase sales of parking lots

København, Capital Region, Denmark

Being in charge of the TAX FREE Webshop, I completely redesigned the webshop with focus on a personalized and inspirational shopping experience. The TAX FREE Webshop is mainly a Click & Collect service using omni channel to inspire the passengers to purchase their FMCG from home.

København, Capital Region, Denmark

Creating content and landingpages for Copenhagen Airport's website cph.dk and TAX FREE webshop, focusing on inspiration, increasing sales and creating a smooth journey for the airline passengers.• Copy writing• Graphic Design• Landingpages with shopping guides• TAX FREE Webshop support and development

Copenhagen Area, Denmark

I was responsible for the beauty category on Magasin's webshop. I worked daily in the CMS systems Salesforce and Sitecore, as well as analyzed data and sales figures in Google Analytics, to increase sales of beauty products.• Daily operation and optimization of Magasin.dk• Launch of new brands, products and campaigns• Sales reporting, budget manager and data analysis• Webshop strategy for the beauty category• Creation of Brand universesSPECIAL RESULTS• Created an online GWP universe on Magasin's webshop with brands that triggered gifts.• Created a comprehensive online strategy for the beauty category• Created brand universes for several high-end brands such as Chanel, Dior, Hermès and MAC.

Copenhagen Area, Denmark

As the Danish Head of Marketing & Communications within the world’s largest commercial real estate and investment firm, I have achieved successful hands on experience in running a full service marketing department within B2B.RESPONSIBILITIES• Advertisement & Campaigns (online & print) • Agency Management• Brand Management• Budgeting & Price Negotiation• Graphic & Visual Designer• Marketing & Communications Strategy • Project Management• Promotional Materials• Public Relations & Press Management • UX Design & Website Administrator• Social Media Strategy & Advertisement • Supplier & IT consultant contactTOP RESULTS• Eliminated production costs of advertisements • Ensured national media & press coverage• Executed national branding campaign• Increased followers on LinkedIn by 400%• Launched property database• Launched targeted microsites with tracking• Produced high-quality marketing strategies and deliverables• Reduced advertising costs through excellent negotiation skills

Copenhagen Area, Denmark

Ansvarlig for digital marketing og grafisk design i den danske afdeling af verdens største erhvervsmægler- og investeringsfirma.ANSVARSOMRÅDER• Online Annoncer & Kampagner• Digital Projektledelse• Grafisk & Visuel Designer• Digital Marketingstrategi • IT Udvikler kontakt• Social Media Strategi & Annoncering• Tracking i Google Analytics• UX Design & WebadministratorTOP RESULTATER• Forøget followers på LinkedIn med 400%• Lanceret ejendomsdatabase• Lanceret målrettede microsites med tracking• Reduceret produktionsomkostninger af reklamer & annoncer

As part of the small online team in Matas Webshop and StyleBox Webshop, I have gained hands on experience in launching and successfully running one of Denmark’s most popular webshops.RESPONSIBILITIES• A/B Splittesting• Digital Project Management• Daily contact with internal and external suppliers • Email Marketing• Google Analytics & Google AdWords• Online Advertising & Promotions• SEO• Social Media Manager• Targeted Campaigns & Landingpages• Webshop AdministratorTOP RESULTS• WINNER of the E-Commerce Prize for Best Omni Channel Company • Nominated for the E-Commerce Prize 3 years in a row• Targeted SoMe ads on Facebook & Instagram• Launched Matas Webshop• Launched StyleBox Webshop • Launched StyleBox Newsmail

Being the Webmaster at Lyngby Storcenter, I have gained hands on experience in creating and running a commercial site where the customer is in focus.RESPONSIBILITIES• Digital Content• Digital Project Management• Digital Strategy• Email Marketing• Targeted Campaign Sites and Landingpages • Tracking in Google Analytics• Web Administrator & Intranet Administrator• Web Designer & Graphic DesignerTOP RESULTS• Designed, launched and driven commercial website • Executed Digital Strategy & Brand Awareness• Increased newsmail readers by 500%

Cand.It, Digital Design And Communication

Bachelor, Communication And Business Studies