Hi! I’m Maria, an R&D professional with 15 years in consumer insights. My journey spans quantitative, qualitative, sensory, and technical methods, but my true passion is Qual. I thrive on engaging directly with consumers to uncover what makes them tick.Curiosity fuels my work, driving innovation projects that connect deeply with consumer needs. I love the challenge of shaping and launching new products that resonate in the market.I’m an innovation project lead part of a dynamic consumer insights team as well as leading the Qual capability, leveraging my expertise to bridge the gap between consumer desires and market realities.Outside of work, I’m a keen photographer, using my lens to express creativity and see the world from fresh perspectives. This passion keeps my ideas lively and adds a fun touch to team photos!I’m always eager to connect, share insights, and explore collaboration opportunities.