Maria Dueñas Jacobs is a former fashion editor and entrepreneur who brings her fresh, luxury-informed perspective to the children’s market. Maria was inspired to create Super Smalls while watching her three young, curious, gem-loving kids obsess over her collection of fine jewels: fun to look at, but not made for play. This felt like a problem Maria was perfectly suited to tackle. Combining her love for refined, beautiful and ornate objects with her passion for all things kid-centric, Maria launched Super Smalls in 2019. Since then, she has served as the brand’s Chief Creative Officer, setting trends as a style and design authority in the kids’ space, and reimagining what kids really want: the wow, the weird, the wonder. Prior to Super Smalls, Maria spent over a decade in fashion editorial – including four years as the Accessories and Jewelry Director at ELLE. Following her time at ELLE, she took a leap into the fashion technology space as the Director of Brand Development at Stitch Fix. A known style tastemaker, Maria also served as the company’s “Style Expert” for a variety of media opportunities. Throughout her career and time as a mom, Maria has been powered by her resourcefulness, charisma and a belief that if you can dream it, you can do it. Exactly the kind of thinking that powers the Super Smalls magic.