With over 4 years of experience as Founder and CEO of LAVAÍ, my mission is to "take care of you while you take care of your life" by democratizing access to clean clothing. LAVAÍ is transforming the laundry market through innovation, sustainability, and social impact. My leadership emphasizes inclusion, diverse perspectives, and a commitment to service excellence that aligns with our organizational values.My previous experience at multinationals like Thales and L'Oréal has sharpened my skills in building corporate partnerships and driving both growth and sustainability. This has allowed me to cultivate a high-quality network of industry leaders and key stakeholders, further enhancing LAVAÍ's strategic positioning.
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CmoDntro.Com.BrState Of São Paulo, Brazil
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Chief Executive OfficerLavaí - Lavou Secou Amou Feb 2020 - PresentSao Paulo, BrazilLAVAÍ is a Brazilian startup focused on providing affordable and sustainable laundry services to low-income communities. Founded in 2020, the company operates through a pay-per-use model, offering machines in high-traffic locations such as supermarkets, and has partnered with small businesses, particularly women-owned, to expand its reach. With a strong commitment to environmental responsibility, LAVAÍ reduces water consumption by 40% per cycle and aims to scale to 1,000 machines by 2027, maintaining a focus on social impact and sustainability. -
CeoOutdoor Social Br Jan 2019 - Dec 2019São Paulo Area, BrazilOutdoor Social was founded to bring advertising campaigns to underserved communities, boosting residents' income and creating social impact. With over 11,000 advertising points across 23 states, the project has generated more than R$ 2 million in income, benefiting over 3,000 residents. -
Latam DirectorAlbatross Cx - A Global Customer Experience Agency Mar 2014 - Nov 2018São Paulo Area, BrazilCXG is a market research provider focused on enhancing the business performance of premium and luxury brands. The portfolio included major brands such as LVMH, Hermès, Cartier, Tiffany & Co., Bvlgari, and Van Cleef & Arpels, amongst others. -
Country Manager - BrazilAlbatross Global Solutions May 2013 - Mar 2014Région De São Paulo, BrésilI was invited by the founder of CXG to establish the Brazil subsidiary, creating all legal and accounting documentation. I adapted global reports to fit the local market, managed key accounts like Zegna, Burberry, Richemont, and Kering Group, and served as the primary contact for CEOs and LATAM Directors of these prestigious brands. I led team recruitment and development, aligning skills with market needs, and secured the company’s largest consumer insight project within the first year.
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Strategic Marketing ManagerThales Jul 2011 - Aug 2012Rio De JaneiroI developed various offers for the group's B2B and B2G markets, focusing on high-tech solutions for public transport, defense, and security. Additionally, I prepared the Brazilian strategic plan with the CEO, coordinated cross-marketing efforts across entities, and managed both nationwide lobbying and key industrial partner portfolios. -
Financial & Administrative ManagerThales Jul 2010 - Jul 2011I actively participated in the acquisition of the Brazilian company, Omnisys, coordinating with shareholders, the M&A team, and various departments to ensure alignment. Additionally, I negotiated with financial boutiques, analyzed non-profitable subsidiaries for closure, assessed contracts, and developed a new investment plan with the country director.
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Financial ManagerL'Oreal S.A. Sep 2007 - Dec 2009Région De Paris, France• Managed the consolidation of the subsidiaries’ accounts for Italy, Spain, Portugal, Great Britain, and Germany• Improved the communication and relationship with external and internal auditors• Participated in the elaboration of the Group’s annual financial report• Conducted worldwide seminaries to teach financial controllers on how to report financial data -
International CommunicationL'Oreal S.A. Jun 2006 - Dec 2006Région De Paris, France• Organized events related to the Group’s corporate communication • Produced press releases at a worldwide level • Conducted interviews with directors and journalists to develop the company’s corporate global image • Developed corporative documents for external publication purposes
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Communication ManagerArt’S Gallery, Gabinete 45 Feb 2003 - Aug 2004Brasília, Distrito Federal, BrasilAt the Art Galery, I organized corporate communication events, produced press releases, and conducted interviews with international museum directors and journalists.
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Scholarship From Research Program “Pibic”Cnpq Jun 2002 - Feb 2004
Maria Dulce De Affonseca Education Details
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International Business -
Histoire De L’Art : L'Impressionnisme -
David School, Florence, ItaliaRinascimento Italiano -
“Business Administration” -
American School Of BrasiliaHigh-School
Frequently Asked Questions about Maria Dulce De Affonseca
What company does Maria Dulce De Affonseca work for?
Maria Dulce De Affonseca works for Dntro.com.br
What is Maria Dulce De Affonseca's role at the current company?
Maria Dulce De Affonseca's current role is CMO.
What schools did Maria Dulce De Affonseca attend?
Maria Dulce De Affonseca attended Sciences Po (Institut D'études Politiques De Paris), Sorbonne, Ecole Du Louvre, Paris, David School, Florence, Italia, Universidade De Brasília, American School Of Brasilia.
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