Maria Dulce De Affonseca Email & Phone Number

State Of São Paulo, Brazil

State Of São Paulo, Brazil

Sao Paulo, Brazil

LAVAÍ is a Brazilian startup focused on providing affordable and sustainable laundry services to low-income communities. Founded in 2020, the company operates through a pay-per-use model, offering machines in high-traffic locations such as supermarkets, and has partnered with small businesses, particularly women-owned, to expand its reach. With a strong commitment to environmental responsibility, LAVAÍ reduces water consumption by 40% per cycle and aims to scale to 1,000 machines by 2027, maintaining a focus on social impact and sustainability.

São Paulo Area, Brazil

Outdoor Social was founded to bring advertising campaigns to underserved communities, boosting residents' income and creating social impact. With over 11,000 advertising points across 23 states, the project has generated more than R$ 2 million in income, benefiting over 3,000 residents.

São Paulo Area, Brazil

CXG is a market research provider focused on enhancing the business performance of premium and luxury brands. The portfolio included major brands such as LVMH, Hermès, Cartier, Tiffany & Co., Bvlgari, and Van Cleef & Arpels, amongst others.

Région De São Paulo, Brésil

I was invited by the founder of CXG to establish the Brazil subsidiary, creating all legal and accounting documentation. I adapted global reports to fit the local market, managed key accounts like Zegna, Burberry, Richemont, and Kering Group, and served as the primary contact for CEOs and LATAM Directors of these prestigious brands. I led team recruitment and development, aligning skills with market needs, and secured the company’s largest consumer insight project within the first year.

Rio De Janeiro

I developed various offers for the group's B2B and B2G markets, focusing on high-tech solutions for public transport, defense, and security. Additionally, I prepared the Brazilian strategic plan with the CEO, coordinated cross-marketing efforts across entities, and managed both nationwide lobbying and key industrial partner portfolios.

I actively participated in the acquisition of the Brazilian company, Omnisys, coordinating with shareholders, the M&A team, and various departments to ensure alignment. Additionally, I negotiated with financial boutiques, analyzed non-profitable subsidiaries for closure, assessed contracts, and developed a new investment plan with the country director.

Région De Paris, France

• Managed the consolidation of the subsidiaries’ accounts for Italy, Spain, Portugal, Great Britain, and Germany• Improved the communication and relationship with external and internal auditors• Participated in the elaboration of the Group’s annual financial report• Conducted worldwide seminaries to teach financial controllers on how to report financial data

Région De Paris, France

• Organized events related to the Group’s corporate communication • Produced press releases at a worldwide level • Conducted interviews with directors and journalists to develop the company’s corporate global image • Developed corporative documents for external publication purposes

Brasília, Distrito Federal, Brasil

At the Art Galery, I organized corporate communication events, produced press releases, and conducted interviews with international museum directors and journalists.

Master'S Degree - With Full Scholarship, International Business

Extension Course, Histoire De L’Art: Le Xxéme Siècle

Activities and Societies: 20th century in Europe

Extension Course, Histoire De L’Art : L'Impressionnisme

Extension Course, Rinascimento Italiano

Bachelors, “Business Administration”

Activities and Societies: Member of the PIBIC - Scholarship Program for Scientific Initiation - sponsored by the Brazilian government.

High-School

Activities and Societies: 1995 – 1999 The American School of Brasília, Member of the «James Madison Honors Society»