With over a decade of journalism work on her resume, Maria Herrera has carefully used her research and content creation background to guide start-ups and new ventures diligently. Maria's background includes lengthy stints as a daily newspaper reporter in publications such as The Miami Herald, The South Florida Sun-Sentinel, and The New York Times as a freelancer. She is a skilled business development expert with particular prowess in communications strategy, branding, marketing, content creation, and business planning bringing a client’s vision to fruition with sophistication from idea to execution.Maria created Sia Communications as a solution and services-driven consulting agency that provides Strategic Communications, Marketing, Creative Direction, Acquisition and Management, Feasibility Studies, Licensing and Permitting, Business Development, and Operational Expertise to businesses worldwide in different industries. She currently works with clients in the luxury hospitality wellness destination sector, arts and culture, and film.