Designed and executed strategic plans to meet sales targets. Supervised the design of product line assortments with focus on an improved value perception. Developed a go-to-market strategy through competitive pricing and consumer relevant storytelling. Supervised a team of 45 office employees + 74 retail employees, located in United States, Mexico, Argentina & Peru.

Oversee day-to-day operations, ensuring efficiency, compliance with market standards and adherence to head quarter requirements.Analyze market trends, identify business opportunities, and develop strategies to address competitive challenges.Manage the country’s P&L, budgeting, and forecasting to ensure financial targets are met.Ensure compliance with local laws and regulations, while aligning with the company’s policies and procedures.

Established and coordinated HR practices and policies. Developed and implemented compensation and benefits packages based on market data. Supervised employee relations, hiring process and training programs. Ensured company compliance with all legal and regulatory requirements. Supervised a team of 32 employees.

Develop and implement HR strategies and initiatives aligned with the company’s goals.Manage the recruitment, selection, and onboarding process to attract and retain top talent.Ensure compliance with local labor laws and regulations, maintaining up-to-date HR policies and procedures.Lead performance management processes, including goal setting, evaluations, and employee development plans. Design and manage compensation, benefits, and reward systems to maintain employee satisfaction… Show more Develop and implement HR strategies and initiatives aligned with the company’s goals.Manage the recruitment, selection, and onboarding process to attract and retain top talent.Ensure compliance with local labor laws and regulations, maintaining up-to-date HR policies and procedures.Lead performance management processes, including goal setting, evaluations, and employee development plans. Design and manage compensation, benefits, and reward systems to maintain employee satisfaction and competitiveness.Drive training and development programs to enhance employee skills and career growth. Show less