Maria E Rivas Email & Phone Number

Miami, Florida, United States

Miami, Florida, United States

Miami, Florida, United States

Regional Marketing Manager Bleach, Laundry and Brand Content

Miami/Fort Lauderdale Area

Marketing Manager for Latin America Clorox Laundry

Miami, Florida

This role works at market level and partners with Global Brand Teams in developing breakthrough creative output under a globally consistent platform idea and taking it to the point of “Ready for execution’ growth driver toolkits for the full marketing mix across multiple countries. The role is also accountable for determining with country marketing teams brand issues and opportunities and the required brand drivers to ensure long term growth.

Appointed to plan and define Johnnie Walker North LAC (Central America and Caribbean) region growth model and strenghthen its position as the brand of choice among consumers. Craft and adapt engaging, multi-cultural and consumer-centric campaigns targeting critical markets and consumers. Forge mutually-beneficial relationships with key distributors to align behind Johnnie Walker growth drivers and lead execution through them. Drive and achieve consistency and consumer commitment levels across 10 priority markets as measured by BTS.

Expanded portfollio through new-to-world and new-to-market product launches. Partnered with cross-functional teams to design commercialization strategies, marketing plans and financial goals. Project lead for launch of the white spirits reserve portfolio (Ciroc, Don Julio, Tanqueray No. 10); Smirnoff Twist and Cacique Libre.Project Lead for the relaunch of Pampero Portfolio, including the portfolio packaging redesign and introduction of new variants Seleccion and Pampero Oro. Additionally redefined the brand position of Pampero for Venezuela.

Professional Studies - Certificate For Digital Marketing

Bachelor In Business Administration, Marketing Management

Business Administration - Marketing Minor