- Reporting to the Commercial Director- Responsible for preparing the Strategic Plan for the Organization's entire Indirect Channel, as well as the “Capillar” Project, referring to direct attendance to small and medium-sized points of sale.- Management of approximately 43% of the Organization's massive channel revenue.- Objective: Expand the capillarity of Softys Products in the national territory, ensuring growth in numerical distribution, in a profitable way, for the Company.- Management of main Distributors and Wholesalers partners.- Development and implementation of the Distributor Excellence Program.- Implementation of the “Capillar” Project in priority and high-density areas, being a reference in attendance and execution at the point of sale.- Routine Duties: GTM Analysis, Channel strategy, P&L, Trade marketing, Execution at the point of sale, shopper insights, pricing.- Analytical skills: Analysis of the competitive environment and market dynamics; Market share, Nielsen analysis, Scanntech, Neogrid, market research and consumer segmentation.- Relationship with local Marketing, Trade Marketing and Sales leadership; discussion of performance, margins, pricing, financial, commercial and operational indicators.- Direct management of 5 people + indirect management of 110 employees

Time dedicated to personal issues, academic improvement, studies and courses.

· Reporting to the Brand Director and to the Global Branding team (UK).· Leading a team of 15 professionals, of which 5 Managers.· Mission to implement/conclude migration plan of local brand portfolio into global brands allied with innovation plan for the Brazilian market.· Defining and implementing strategy allied with P&L management of 3 international brands (portfolio of 25 SKUs), 70% of company’s revenues and 75% of net contribution margin.· Management of Marketing pillars and activities for the brand portfolio: branding, communications, 360º campaigns, innovation pipeline, surveys, segmentation, market positioning, pricing, regulatory issues, activation plans, competitive environment, market dynamics, brand power.· Elaboration of feasibility studies for the launch of new product with focus on ROI.· Close Interaction with global team (UK) to align/synchronize global strategy vs. Brazilian market scenario.· Interface with peers from other regions (Latin America, North America, Europe, and Africa); sharing of best practices, success cases and global projects. · Relationship with local leadership: analysis of commercial/financial performance and indicators; definition of joint strategies aiming at results acceleration.

· Reporting to the Trade Marketing and Sales Director.· Managing a team of 300 professionals (10 Managers).· Integrated leadership of Marketing, Sales, and Trade Marketing for the Regional, comprising the States of RJ, ES and BA; Co-responsible for P&L of the Regional.· Operation with 55.000 POS served through both direct and indirect channels.· In Marketing: Branding, Communication, Product Portfolio, Pricing Strategy, Innovation and Market Intelligence.· In Sales: definition of commercial policies; identification and negotiation with potential distributors, geographic expansion.· In Trade Marketing: actions and campaigns in the POS, Merchandising, alternatives for sell-out acceleration.· Monitoring of performance indicators: market share (volume), units sold, numeric and weighted distribution, ruptures, client’s default and execution.· Conduction of financial modeling and studies; feasibility analysis for the implementation of corporate strategies within the area.

· Reporting to the Executive Manager for the Segment.· Managing a team of 7 professionals (2 Managers).· Acting next to Value for Money (VFM) and Low Price (LP) portfolio; 3 local brands/17 SKUs.· P&L management of the brands in national scope; analysis of revenues, costs, margins and market share.· Definition and implementation of Marketing strategy, encompassing: branding, communication, 360º campaigns, innovation pipeline, market surveys/consumers, positioning, pricing calibration, and action plans for activation/engagement.

· Assigned leader in the SAP project implementation in the fronts of TM&D (Trade, Marketing & Distribution).· Managing multifunctional team of 100 resources, comprised by SAP Consultants and Experts from company’s internal areas.· Coordination and mapping of end-to-end processes across Brazilian subsidiary· Implemented new processes, controls and global procedures; led Change Management strategy, ensuring capacitation of over 2.000 employees.

· Reporting to the Head of Business Development; team of 12 professionals (5 Managers).· Responsible for Promotions, Capacitation & Training, Events and B2B Engagement; scope of action encompassing all brands of the company nationwide.· Focus on the elaboration of Marketing activities aiming at increase in consumer engagement, brand recognition and loyalty.· Defined and implemented several activation and promotional plans for consumer and live marketing events.

· implementation and execution of Marketing and Trade Marketing guidelines defined by HQ.· Monitoring KPIs related to execution and market share; elaboration of tactical action plans towards performance increase.