Maria-Elena Navarro Email and Phone Number

Nudge is a social enterprise powered by Massy that nourishes brilliant ideas through training, mentorship, and access to audiences and investors. We are revolutionary because we listen. The entrepreneurs we work with are our partners, who lead the way to development on their own terms—we simply provide the access. In a world of disruption to traditional ways of working, Nudge provides alternatives. Above everything, we strive to create hope. To apply to join the Nudge Caribbean community visit www.nudgecaribbean.com.

• Diversified product portfolio and secured exclusive arrangements with credible partners• Successfully designed and implemented a rebranding strategy• Digitized operations through the implementation of cloud-based ERP, CRM and productivity systems• Re-designed processes and operational framework to improve excellence and performance• Introduced sales strategies that led to increased profit margins and a more engaged sales team• Promoted and advocated a culture of continuous improvement

• Developed, implemented and executed strategic marketing activities in order to attract potential customers and retain existing ones using a variety of organic and paid channels• Responsible for gathering, organizing and analyzing market research around behavior, trends and competition for use in marketing campaigns• Worked with department heads to advise and implement marketing plans for associated products and services• Responsible for the marketing budget and allocation of funds• Measured and reported performance of marketing campaigns• Managed and produced content for the company’s website and social media platforms including case studies, reports, white papers

• Successfully lead a company of 300+ employees through a massive email migration from POP to O365 to enhance company-wide communication• Developed a new organizational chart aimed at improving efficiency for a company experiencing accelerated growth• Spearheaded the discovery and implementation of a cloud-based financial and accounting software paired with a project management software with the goal of optimizing operations• Developed a sales strategy for the business development team, implementing account tiers, quotas and a commission plan based on tiers• Spearheaded the implementation of annual budgets across departments

• Managed and executed digital marketing campaigns for the company's largest sectors through email, in-app and other advertising channels• Segmented and managed audience lists• Managed and optimized marketing automation tool, Pardot, and its integration with Salesforce and other applications• Measured and reported performance of all digital marketing campaigns & assessed against goals• Served as the Marketing liason to growth upstream sales team• Evaluated emerging technologies and provided thought leadership and perspective for adoption where appropriate

• Managed digital marketing campaigns for Upstream, Midstream, Oilfield Services, and Retention• Successfully implemented a Pardot naming convention and folder hierarchy for the execution of reliable lead scoring and grade accruement• Executed ongoing lead generation using Pardot’s lead nurturing platform, Engagement Studio• Assisted in the development of go-to-market campaigns• Represented Drillinginfo at industry tradeshows and events; Assisted in creation and send of pre-show and post-show communications; Traveled to and support onsite execution and management of key events, including booth set-up, propping, cleanliness and tear-down; Maintained positive relationships with the exhibitors; Ensured processing of show leads in CRM system and distribution to Salesforce• Responsible for the release of monthly Drillinginfo reports and customer communications• Built DI-hosted event landing pages and managed all invitee, registrant and attendee lists to ensure entry to Salesforce• Worked closely with graphic designers to produce marketing assets, most recently a speaker webpage that allows you to request a Drillinginfo speaker for your next event (https://info.drillinginfo.com/speakers/) • Worked closely with a cross-functional team to build DI’s Net Promoter Score; Evaluated platforms utilized for customer reach-out; Produced and distributed all communications including the survey itself, and preliminary, reminder and follow up emails to customers

• Defined digital marketing campaign nomenclature to improve campaign success metrics and reporting, and organize marketing activities by type (specifically in Pardot)• Vetted, assessed, and selected content as part of DI's new Employer Branding initiative, resulting in recruiting pipeline increase and upcoming website career page redesign• Executed an ongoing lead generation go-to-market campaign for the successful launch of DI's new mobile platform, all while targeting a new segment (Oilfield Services).

• Published numerous feature stories and advertorials for magazines MACO Caribbean Living, MACO People Trinidad and Sourcebook. My work has also included writing for InvesTT and Experience Dominica, the official magazine of the Dominica Hotel and Tourism Association• Conducted interviews with featured personalities and business owners• Assistant to Editor-in-Chief of MACO Caribbean Living and MACO People Trinidad• Managed content on all social media platforms for the MACO publications• Created campaigns to boost social media engagement across platforms