Maria Francesca Codella Email & Phone Number

Milan, IT

Milano, Lombardia, Italia

Milan, Lombardy, Italy

• As senior manager of a strategic insight team, my goal was to work closely with marketing and communication teams to develop data-driven marketing strategies on Sky's main products and content.
• Market sizing, identification of the main marketing trend and main consumer needs in the TV and OTT market through quantitative and qualitative analysis
• Defining consumer insights to co-design large-scale marketing campaigns and product launches ( Sky Glass primarily but also, Sky via fibra, new Sky Go)
• Monitoring of main Sky TV KPI to develop and fine-tune go-to-market strategies, as well as launches of new content in collaboration with Sky Studios, Programming,

Milano, Lombardia, Italia

• Developed and executed effective long-range marketing strategies and communication campaigns focused on promoting Sky's top movies and tv series
• Implemented communication strategies and plans, working with all the internal departments involved in the projects execution(Sales, Customer Management,DataTracking,Programming, Brand & Comms) and external stakeholders.
• Developed customer centric strategies in order to improve key performance indicators, such as sales/churn volumes, customer satisfaction trends, NPS, and social media trends
• Collected and analyzed quantitative and qualitative market insights to develop marketing strategies based on our customers' habits and needs in terms of films and tv shows consumption

Milan Area, Italy

• Monitored and reported Sky entertainment channels ratings on daily basis
• Developed and executed Sky entertainment channels schedules

Milan Area, Italy

• Assisted in the launch and implementation of Sky Extra reward tenure based strategies and activities, aimed to value customer base lifecycle, reduce churn and increase CB ARPU.

Thank to this experience, I had the chance to learn how a big Network as Sky works. I had a specific training in each department, from production to technology, from marketing to customer care, from sales to broadcasting.

Milan Area, Italy

• Crafted and implemented integrated digital and programmatic campaigns along with highly customized brand solutions (native advertising & branded contents) aligned with clients specific business goals.
• Developed and customized strategic and creative sales presentations, pricing and proposals to proactively prospect new clients and business partners.

Milan Area, Italy

• Provided daily support to Event Manager on all aspects of the Invideo Film Festival (location management, screenings, travel and accommodation logistics)
• Supported the organization and execution of press conferences, communication and press activities to promote the festival.
• Managed the selection and coordination of the “Under 35 - Filmmakers Award” jury members.

Business And Management Of Entertainment

From film industry principles to the legal and financial aspects of entertainment, this certificate gave me a thorough understanding of.

Interactive Marketing & Event Planning And Promotion, 90/100

Activities and Societies: FPA Program - College of Communication

Master'S Degree, Media Management And Corporate Communication, 110/110 Cum Laude

Final Thesis title: New financing methods for Film Festival: Crowdfunding

Bachelor'S Degree, Modern Languages And Literatures, 107/110

Final Thesis title: Cinematographic adaptations of Shakespeare’s Macbeth: a comparison between Orson Welles’ Macbeth and Akira Kurosawa’s.

Facultad De Lenguas Y Letras

Activities and Societies: Erasmus Scholarship