Member of the Digital Marketing & Ecommerce team, whose mission is to create dynamic experiences that reach all grade levels and school community members.

First Things First is a haven for married couples looking to strengthen their relationships; however, their site navigation and e-commerce experience lacked fluidity, making it hard for users to get what they need. Our team developed strategies and solutions that provided a more meaningful and interactive user experience based on couples' specific resource needs. HIGHLIGHTS-Ran subject-matter expert interview with a clinical social worker to gain insights into couples' needs-Conducted analysis of site content and Google Analytics to discover pain-points-Surveyed over 20 couples to better understand needs and gain visibility to user pain points -Created strategy and next steps guide for improving navigation and eCommerce experience - Built relationship quiz prototype and site navigation wireframes to personalize the site experience

Prime Digital Academy offers a highly immersive User Experience Design program that is crafted to help people with interests in design, organization, and technology build the foundational skills to start a career in user experience. Prime worked hand-in-hand with industry employers to ensure that graduates are ready for the challenges of building complex experiences that are valuable for businesses and resonate with users.WORK:-NICROS: provides custom out-of-this-world rock climbing walls; however, there is a large opportunity to elevate the overall client experience and streamline the internal workflow for the Nicros team.- ONWRD: Millennials are redefining milestones differently from their parent’s generation; therefore, they need a journal designed to capture moments that normally get missed when life gets hectic.-Draw: Creating meaningful touchpoints by building awareness, visibility, and profitability to Draw's mission to bring community togetherness through drawing events.-RŪTD: Providing the rūtd platform solutions to connect veterans to deserved services-UMN PRESS: Visually bringing the UMN Press Twitter Widget alive through valuable visualization metrics to quickly and effectively see the impact of posted content has on their following.-Code Championship: Provided critical insight between a user experience and its business goals.-Prime Digital Academy: Revitalized welcome gift designed for Full Stack students that showcases Prime Digital Academy's core values of putting students first. SKILLS-Remote Lab Usability Testing-High & Low Prototyping-Finding & Recommendation Client Reports -Visual Design based on user insights -Kano Survey-Journey Map Creation -Competitive Audit -Annotated Wireframes-Stakeholder Interviews-Dev Considerations-Script Writing -Touchpoints Journey Map-Power Moments -Concept Testing-Empathy Mapping SOFTWARE & TOOLS: -Sketch -Zoom -Axure -Keynote-InVision-Whimsical-QuickTime -Google Docs -Google Sheets

Managed all aspects of marketing campaigns including website development, vendor-client relationships, goal setting, result tracking, creative materials, social networking, education, for over 50 unique Ophthalmic practices throughout the United States to grow market share in an ever-changing online and discount-driven consumer environment.HIGHLIGHTS:-Planed and managed over 30 new practice websites using HIPPA compliant methods -Managed over 50 practices individual Google Analytics, Google My Business, practice metrics -Created over 100 quarterly reviews a year to show ROI from marketing tactics -Manages over 80 vendor relationships on behalf of clients-Created over 30 different goal-focused marketing tactics for patients, staff, and Optometrist-Grew sales over 14% in a single quarter-Increased practices profits over $50,000 in single-day event

Built strategic yearlong marketing campaigns for over 45 markets in the US and Canada that leveraged off a $10.5 million national buy for Supercuts corporate and franchisee salons.HIGHLIGHTS:-Presented and executed strategic plans that differentiate among 5 major competitors -Managed 45 media budgets ranging from $4,000 - $100,000 and analyzes RIO results -Advised 80+ franchisees to identify individual salon marketing needs and tactics -Developed and maintained strong vendor partnerships -Collaborated and communicated traffic-driving initiatives with over 60 field leaders

Delivered traffic-driving creative for over 40 salon-specific markets, while managing and building vendor relationships for over 15 promotional events and sponsorships using a combination of traditional and digital advertising.HIGHLIGHTS:-Identified and executed plans for 20+ corporate markets-Built brand awareness for men age 21-54 by implementing traffic-driving initiatives -Pioneered and developed 12+ training videos to allow franchises to become self-sufficient -Approved over 5,000+ franchise marketing materials to meet Supercuts brand standards-Managed over 65+ budgets for Cost Cutters and Supercuts -Tracked and generated over 40 coupons in 40 markets

Responsible for training, growth and development of 120 Lab Consultants at SCSU.Highlights• Created training materials and developed training procedures• Managed troubleshooting, phone center, store areas as well as oversawticketing procedures